Interesting times for Video on the Web

If I told you that Google had helped fund an ARM code optimised version of the Theora video codec, most people’s reaction would be immediately to skip forward to the next blog entry. Audio and video codecs are the classic example of things that no one cares about, until they don’t work.

Ask most computer users what their preferred video codec is and they’ll look at you as if you asked what sort of motor they’d prefer in their washing machine. “We just want it to work!” they say. In this regard, it’s exactly the same for content creators and publishers. Every visitor to a website that can’t view a video is one set of eyeballs less for a message to get through to. It doesn’t matter how clever the advertising is, how much time is spent honing the message or how many clever viral tricks are deployed to attract surfers to the site, the moment the page opens up with a big blank box where the content should be, all that has been in vain.

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