AMD says goodbye to the ATI brand

Advanced Micro Devices on Monday said it will remove the ATI name from its products by the end of the year, killing a brand name synonymous with graphics enthusiasts for 25 years.

AMD offers a range of graphics products under the ATI brand, including the Radeon, FirePro and Eyefinity offerings. The chip designer will instead attach the name AMD to those products by the end of the year, said Drew Erskine, an AMD spokesman.

The change in brand name won’t affect the company’s graphics product offerings or plans, Erskine said.

Read more at TechWorld

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