Google’s Chrome Strategy Is Picking Up Steam

In August, Google’s Chrome web browser jumped up to 7.5 percent market share, following 7.1 percent share in July, according to data from Net Applications. That compares to static market share performances for Internet Explorer, Firefox and Safari. Meanwhile, the arrival of Google’s much talked about Chrome OS is imminent, and the company’s overall Chrome strategy is becoming clearer.

Microsoft’s Internet Explorer browser still owns 60.4 percent market share among browsers, but its share dropped from 60.7 percent share in July. Firefox has 22.9 percent share, and Apple’s Safari has 5.1 percent share. At 7.5 percent share in August, Chrome was the only one of the major browsers to show market share growth in August, which is just one sign that Google’s Chrome strategy is showing its legs.

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