Marketing an open source business

When it comes to running an open source business, the question I’m asked second most often is “How do you market your services?” (The first is “How do you make money selling free software?”) I wish I had a concise, step-by-step answer, but I don’t. The best I can do is to relate some of my experiences.

The truth is, I was always a little suspicious of marketing. Most of what I see on a daily basis just looks like lies. (Will drinking a particular brand of beer make me skinny, athletic, and irresistible?) But, still, the question persists: Without marketing, how do you let people know that your business exists? Not to mention that marketing usually goes hand-in-hand with sales–and sales, after all, are how your business continues to exist.

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