“Do not track” – Mozilla advocates new data protection standard

Online advertising networks use cookies to recognise internet users and serve them tailored advertising. Users can defend against this practice by deleting cookies, not accepting cookies, or setting an opt-out cookie, which declares that they do not want their online activity to be tracked.

All of these options have the disadvantage that the surfer has to take an active role in dealing with cookies. By contrast, a relatively new procedure called “do not track” allows users to specify that they do not wish to be tracked for advertising purposes by configuring a simple browser option. The result is that the browser sends an http header indicating that the user does not wish to be tracked each time a web page is called. This places the responsibility for respecting users’ privacy directly on the advertising industry.

Read more at H-online

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