Canonical Changes OEM Strategy to Reflect New Customer Base

What do you do when your partners also become some of your most important customers? That’s a challenge Canonical executives grappled with recently as they moved to restructure Canonical’s relationship with OEMs. Here’s what’s changed at the company, and what it means for the open source channel.

As Canonical CEO Jane Silber pointed out in a recent blog post, OEM partnerships have been key to distributing Canonical’s main product, the Linux-based Ubuntu operating system. Agreements with server manufacturers in particular have helped Ubuntu gain a significant presence on enterprise machines.

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