Shoffee Gets a Jolt from New Magento Website
Unless you’re one of those superhumans that starts the day with a tall glass of water, there’s a good bet you are aware of the single-serve coffee maker craze. The popularity of these one-cup-per-brew machines has exploded, and New Jersey-based retailer Shoffee is right at the forefront of the trend.
While Shoffee’s business model of selling single-serve coffee makers and accessories online was strong from the outset, its original eCommerce store was not. A custom eCommerce site built in HTML, the site required an outside developer for every change. Moreover, the back-end system was limited; reporting and analytics were nonexistent; and there was no way to support up-sell, cross-sell, or product recommendation features.
This all changed, however, once Shoffee executives saw a Magento demo. Before long, Magento Solution Partner Briteskies was rebuilding their eCommerce store on the Magento Enterprise platform. Briteskies also designed and implemented an iPhone and android optimized site for Shoffee.com, providing mobile customers with a seamless user experience.
The new site lets internal staff members make their own updates; is integrated with digital marketing, dynamic recommendations, and SEO functionality; and has sophisticated reporting and analytics. Because Shoffee no longer has to hire outside developers for every administrative update to the site, they can invest their savings into growing the business instead. And due to the site’s new customer focus, sales and brand loyalty have skyrocketed.
It feels just about as good as that first morning cup of Joe.
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