In 2005, Alfresco was the first open source software company in the UK to capture venture funding, for its collection of enterprise document management applications. John Powell, formerly the COO of Business Objects, and John Newton, founder of Documentum, got together to launch Alfresco because they wanted to create a business that would have “global reach,” according to Powell. Right from the start, Powell and Newton knew that the best way to do that was to create and market an open source product.
Powell says he knew that building a company that reaches to the four corners of the Earth would be difficult “when you’ve got big heavyweight US companies like EMC and Oracle out there to squash any little startup.” But with a core team of experienced developers and a solid plan to improve on an already popular idea, Powell was confident it could be done. “We figured if we used an open source business model it would enable us to get the software into global distribution and overcome the challenge of competing with these very big monopolist players. It turned out to be a good choice.”
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