In eCommerce, customer satisfaction and conversion hinge on site performance. Yet how do you implement all the bells and whistles to attract today’s elusive consumer without impacting site speed? According to Radware’s Tammy Everts, the average web page has grown 151% over the past three years, with over half that bulk coming from images. No wonder retailers around the world find the industry’s 3-second page load benchmark so elusive! Studies find over 92% of retailers are failing to hit this mark and running as high as eight seconds or more.
Yet with pre-holiday shopping off to a fast start already, the 3-second bar takes on even greater importance, as shoppers just want to get their shopping done to spending time with friends and family.
While web performance best practices abound, Magento’s Expert Consulting Group (ECG) identified the top five Magento coding issues, which represent 84% of all performance issues, encountered in 96% of our client codebases. Most of these are related to inefficient operations, redundant or useless computations, and memory misuse:
To learn more about these five issues as well as how to fix them, see the full ECG report Conquer the 5 Most Common Magento Coding Issues to Optimize Your Site for Performance.
The Magento Expert Consulting Group (ECG) is a team of experts within Magento that provides expert insight, reviews, validation, and best-practice recommendations across the Magento project lifecycle to both merchants and partners alike. The group applies its deep domain expertise and experience across thousands of unique use cases and hundreds of implementations to be an impartial facilitator ensuring alignment between multiple entities within the Magento ecosystem.
Shipping can sometimes feel like the bane of a small business’s your existence, but with sufficient time spent outlining a shipping game plan for the holidays, you can pull things off without a hitch. Here are 6 tips to help you avoid the rush and pull off holiday shipping:
1. Plan ahead. There’s no way to pinpoint what your holiday sales will be, but you can estimate a potential range so you have enough inventory and extra help with packing and shipping. Preparation is one of the only variables that you have complete control over as a shipper. Own it.
2. Don’t delay. Try and ship products out the same day you receive the order to keep you, your carrier and customers happy. Also remember that shipping times will vary because of the high volume over the holidays. Use this helpful printable shipping calendar from ShipWorks that will provide “ship by” dates for all the major carriers so you get it there on time.
3. Communicate in advance to customers and carriers. December 17 is “Free Shipping Day.” If free shipping isn’t a standard option for you, consider providing free shipping on the 17th as an extra incentive for customers. Also, communicate to carriers and let them know any changes you may have to your business during the holiday so that they can handle your pickups.
4. Manage customers’ expectations. During the holidays, you want your shipping terms to be more crystal clear than ever. Misunderstandings about the finer details of shipping can breed unhappy customers and take up valuable time to smooth over on your end—time that could be spent on other important tasks.
5. Pack wisely. Remember, carriers’ process more boxes during the holiday peak season than at any other time. Extra packaging is worth it to avoid possible damage en route.
6. Protect your investment. Thousands of packages will be sent this holiday season. Chances are, your packages will arrive at the destination, but you also don’t need to take undue chances. Consider using insurance on larger shipments.
ShipWorks is a Magento Gold Partner and supports Magento Enterprise and Community Editions. ShipWorks helps thousands of merchants ship more in less time by automating post-sale tasks, including processing hundreds of shipping labels with one click. Learn more
In the spotlight today is Sergey Ostapchik, Magento Certified Developer Plus at aheadWorks, and a Magento Platinum Industry Partner based in Minsk, Belarus. His recent projects include the aheadWorks Advisor Project, an eCommerce Gamification Module, and the OnePulse mobile administration extension.
How did you make a decision to become a Magento developer? Was it made by chance?
I decided to be a programmer about eight years ago. The choice was not accidental, because I’m that kind of a person who is always eager to simplify, accelerate and automate processes.
I got acquainted with Magento while applying for a job at aheadWorks. Now it makes me smile, but back then it was not particularly fun. I had to deal with a great flexible system containing a bunch of components and options and at the beginning I got really scared. Over time I reached a “comfort zone” in relationships with Magento.
That initial experience enriched me with an excellent knowledge of Magento functionality, the most common mistakes and good practices that I still try to use in my work.
What types of projects have you worked on?
Usually I’m busy with various projects as long as we release several extensions per month and constantly update 100+ modules in aheadWorks.
The last project of mine was the Magento Product Color Swatches module. It allows merchants to replace configurable product options with swatches and show different product images according to selected attributes.
You passed Magento Developer Plus Certification in April 2013. What changes has this certificate brought into your life?
Now I feel that my Magento knowledge base, proved by the certificate, is truly solid. This milestone gives confidence to me and sets the bar, which I’ll try to outperform.
What dreams do you have as a Magento certified developer?
I am planning to make a tool to simplify the development of Magento Enterprise Edition modules—so-called “two clicks” for generation and configuration of a new module database. Currently, there are two issues Magento developers face every time they create new modules manually:
We can observe a slight improvement in this field. Several modules have been already created on the basis of such a tool.
Do you have funny stories related to your Magento experience?
Once, when I was too tired after spending the whole day focused on a new module, I began to talk in my sleep. The most amazing thing is that my answers were absolutely meaningful and clear. My wife told me about the night talk the next morning and specified it was something about stores reinstall connected to the move to a new server. That moment I realized how deeply Magento affected my daily life.
What is your favorite quote? Of course if you have any.
I have several, but my favorite one says: “The most severe illness in the world, it is the habit of thinking. It is incurable.”
What could you advise to junior Magento developers?
I would recommend looking for solutions in the Magento code, not in Google. As practice shows, most of the Google search results are not optimal and are often obsolete.
Don’t create interfaces and processes that are too complicated. Try to follow the principle of one click, one button and so on.
Read a lot and spend time on self-education. Browse through web-based resources covering Magento-related news (like aheadWorks Magento blog) and stay tuned to Magento community.
Mothercare, a U.K. retailer and longtime provider of specialty products for expectant mothers and their children, has recently completed another milestone of their global expansion by launching their Mothercare Ukraine storefront on Magento Enterprise Edition. The newly launched website is fully localized with language, currency, checkout, and shipping, reflecting local market needs and serving as the platform for a seamless brand experience–online and offline–through Mothercare Ukraine’s loyalty system.
Mothercare International was challenged with building a local presence through integration with the local line of business systems and operations. Magento Solution Partner Crimsonwing was engaged to design, build, and implement a global solution for Mothercare International that can provide common functionality via a core system to enable swifter international expansion for all franchisees. In addition to online expertise, Crimsonwing demonstrated a key understanding of Mothercare’s business operations and business model to deliver a dynamic, scalable solution that could demonstrate consistency across Mothercare’s global footprint.
Chris Hodge, Mothercare Group’s International eCommerce Program Manager commented that, “This is a true example of a real international project involving multiple third parties across four locations and three countries. The project has included implementing the eCommerce solution, setting up a new team in the Ukraine, and all operational changes to support a new eChannel in the Ukraine for our brands.”
We’d like to congratulate Mothercare International, Mothercare Ukraine, and Magento partner Crimsonwing on their successful collaboration that serves as a true testament to the power and innovation of Magento products and the Magento community.
When it comes to your online store, there are many factors to take into consideration when you want to increase your sales. Undoubtedly, the actual value of what you are offering is the most important aspect of your business. However, just because you have a great product doesn’t mean it will sell like hotcakes.
Other factors such as the design of your website, a competitive market cost, and customer service are also vitally important. But when it comes to online sales, how you offer shipping can be either a source of costs, or a driver of profit for your business.
One of the most important sources of sales for your store is free shipping, so here are three ways free shipping can help you grow.
1. Free Shipping Will Increase the Volume of Your Sales
Today, convenience is king. If you are not making the shopping experience easier for the consumer, then there are few reasons why someone should come to your online store. According to Compete.com’s Online Shopper Intelligence Survey, 93% of the people surveyed said that free shipping is the biggest source of encouragement to buy online.
When you offer free shipping, you are cutting out the alternative costs that are attached to the shopping experience. For example, if I am shopping at a brick-and-mortar business, then I will have to pay for gas to get to the actual store. When I shop online with free shipping, then I save on the cost of gas, which can save me some big bucks over time.
Moreover, shipping costs are the most common reason for abandoned carts. Whether you are shipping domestically or internationally, it is the idea of unexpected costs that will deter even the most loyal customer away from future purchases.
2. Free Shipping Increases Order Value
Unless your products are rare or truly unique, free shipping will instantly increase your order value. Because of the nature of incentives, consumer psychology says we are more likely to take action and buy when promotions are offered. This is evident by the fact that shoppers spend 30% more when free shipping is available. We want to know that we are receiving the most value for our hard-earned money.
When we are offered free shipping or a promotion, we feel as though we are being treated in a special way. This shift in the consumer’s perspective stirs up positive emotions towards the merchant, and will thus be more likely to spend more as a positive relationship has now been established.
3. Free Shipping Makes Your Company More Competitive in a Global Marketplace
As internet usage and online shopping continues to grow each year, new markets and industries are beginning to emerge and grow even faster than ecommerce in the US. According to eMarketer.com, in 2013 online sales in China and Indonesia grew by close to 70%. Furthermore, by 2016 the Asia-Pacific region will exceed North America in online sales by 2014.
Free shipping will be one of the most effective way to get into and stay competitive in international marketplaces.
Shipwire provides eCommerce fulfillment services, shipping software, and cloud-based logistics from warehouses around the world for companies of all sizes. Shipwire’s industry-leading enterprise logistics platform helps you grow sales, expand into new markets, and delight your customers by eliminating the hassles of shipping and storage.
Today marks a new chapter in the evolution of Magento. What started out as a simple vision to enable retailers to drive online sales has evolved into the world’s leading ecommerce platform. We are proud of what we have accomplished as an ecosystem and we are excited about our future as we continue to transform the retail landscape.
Today, we’re announcing that Magento has become part of eBay Enterprise. By combining the extensive capabilities of our leading organizations, we are bringing the ecommerce technology, multichannel operations and marketing services capabilities of eBay Inc. together under one umbrella. Moving forward, retail and brand partners of all sizes will find an unmatched portfolio of offerings that seamlessly deliver integrated commerce solutions to drive their revenue and growth. For Magento, it’s business as usual.
The organization will report into Mark Lavelle, who was most recently Senior Vice President for Strategy and Business Development at eBay Inc. Mark has particular talent in imagining the future of online commerce, developing thoughtful strategy and finding untapped business value in new areas, something we know all of us will benefit greatly from. Mark will report directly into Chris Saridakis, President of eBay Enterprise.
We’re excited about the future of our combined organizations. In the coming months, you will be hearing more about how we plan to deliver more ways for our clients to compete and win in the ever-changing retail landscape.
Building on the performance and scalability improvements released earlier this year, Magento Enterprise Edition 184.108.40.206 advances overall product quality and eases operations by providing significant tax calculation updates, a wide range of functional improvements, and several security enhancements.
You can get all the details about Magento Enterprise Edition 220.127.116.11 here.
Ready to learn more about Magento? Contact us and we’ll help you get started.
If you are already a Magento Enterprise customer, you can immediately access the new Magento Enterprise Edition 18.104.22.168 release in the My Account section of the Magento website.
Our first Magento Live Germany event was a great success! Many thanks to the 300+ merchants, partners and developers that traveled to Munich to share insights, best practices and fun. We had a packed program of keynotes and multiple breakout tracks spanning merchant stories, partner best practices and technical and business sessions.
Magento and eBay executives kicked off the day:
Surprise speaker and former top-level German football referee Dr. Markus Merk inspired attendees to tap their emotions, identity, courage and responsibility when making difficult decisions whether in soccer, commerce or in life.
Here are some highlights from the breakout sessions:
Big thanks to those who were able to join us! Special thanks to all of our presenters and to our sponsors for making this exciting event possible!
Click images to expand
In commerce, change is the norm! That means that retailers are always looking for ways to improve and optimize their sites to keep up with new trends and developments. Most have a running wish list of site additions and improvements. Surprisingly, many are not tapping some of the powerful features, which come with Magento Enterprise Edition, right out of the box.
We’ve compiled a list of some of these underused Magento Enterprise Edition features that will provide you immediate benefits and increase your online sales.
Rule-Based Product Relations
“Do you want fries with that?” “Would you like to supersize that?” How many times have we all heard those questions? They are most likely the world’s most used and most recognized cross-sell and up-sell messages of all time.
In eCommerce, cross–selling and upselling are two simple product recommendation methods that will increase your onsite conversions.
To create a more relevant shopping experience, Magento Enterprise Edition comes equipped with “Rule-Based Product Relations” that enable these marketing tactics and target customer segments with specific product recommendations.
What’s great about this feature is that Magento designed it with your busy schedule in mind. Once you write the rule for this feature, you can forget about it. Magento will automatically assign the associated cross-sell, upsell and related products to each item in your catalogue.
To utilize this feature, navigate to “Catalog > Rule-Based Product Relations”
Rules are simply defined as:
You could create advanced rules such as:
Upsell products will be displayed on the product detail page along with related products; cross-sell items will appear in the shopping cart.
Search Term Management
You spend countless hours in discovery to learn what your customers desire, how they shop online and what terminology they use to describe your products. Your entire user experience and visual design are a result of these findings.
Once launched, how do you continue your discovery to make your site, your customer’s “go-to” shopping site? One simple way is through on-site search.
Magento Enterprise Edition comes equipped with “Search Term Management” to make your products easier to find. With this feature, you can:
To utilize this feature, navigate to “Catalog > Search Terms”
Sales forecasting is an ongoing process in an effort to avoid out-of-stock or overstock inventory scenarios. Occasionally, no matter how accurate your reporting or planning, unexpectedly high or low sales may sometimes result.
Magento’s “Product Alerts” feature will help you manage these instances and help increase conversions.
With Product Alerts, your customers can request that they be alerted via email when a product comes back in stock or when a product goes on sale.
To enable this feature, go to the Product Alerts section and set to “yes” next to:
When either is enabled, subscription links will appear on the specified PDP.
No matter how intuitive your site is, sometimes your customers will require assistance with product, shipping or payment details.
The Magento Enterprise Edition “Assisted Shopping” feature empowers you to provide a better shopping experience and easily respond to your customers’ requests.
With this feature, your customer service representatives can:
To utilize this feature, your representatives simply:
The Magento Enterprise Edition platform helps you drive more traffic to your site and convert browsers into buyers. By utilizing these out-of-the-box features, as well as the complete feature set provided, you will be able to grow your business, encourage customer loyalty, and manage your inventory more efficiently.
WINNER, 2011 & 2012 MAGENTO PARTNER EXCELLENCE AWARD and founded in 1993, Guidance designs, builds and hosts highly customized eCommerce solutions for today’s leading retailers. For additional information, visit their page on the Magento Partner portal.
Munich based mytheresa.com launched in 2006 to bring the runway looks its brick-and-mortar sister store (THERESA) offered to the web. The premise for the business is simple: go to the world’s top fashion shows and cherry pick the hottest pieces from the top designers (from Balenciaga to Valentino), and sell them directly to customers. Seven years later, mytheresa.com features over 180 brands and their business has grown by over 60% annually since 2008.
How did they do it? Like many web stores, mytheresa.com started out on a small platform managed by only two people. Within three years, they were at the very limit of their site functionality and traffic capacity, and with limited options to upgrade the site, add modules or beef up their security without crippling the entire site.
After extensive research, mytheresa.com partnered with Magento Solution Partner mzentrale to rebuild their site on Magento Enterprise Edition because of its robust feature set, flexibility and active community. “It was a very easy decision to go with Magento because the platform’s flexibility aligned with our unique business model,” said Head of IT, Ulf Dammertz.
Key capabilities on their wish list:
“We needed a highly flexible and scalable ecommerce platform to support our unique business model combining fashion publishing and retail around the world,” said Dammertz. “Thanks to our close partnership with mzentrale, we’ve been able to achieve incredible results with Magento Enterprise Edition.”
With massive growth since its launch, mytheresa.com is now one of the leading luxury-fashion web stores in Europe, carrying many brands that don’t have their own eCommerce sites (see the interview with Christoph and Susanne Botschen, co-founders of mytheresa.com at WWD Summer Session below). And, unlike other online fashion sites that dictate pricing to fit their own business model, mytheresa.com continues to put designers first. Those who partner with mytheresa.com know that their needs get first priority. If a designer wants to update pricing in a specific country—even if they’re featuring just a few items—mytheresa.com can make those updates very quickly. It’s a big part of why mytheresa.com enjoys some unique fashion relationships and its business has consistently experienced such high annual growth.
Since they started working with Magento Enterprise Edition in 2011, they now have over 1.5M unique monthly visitors and 2,000 orders a day, and over 900 new pieces go live every week. Their mobile app has been downloaded over 45,000 times, they have over 175,000 newsletter subscribers, and 60% of sales come from international markets accessed through their site.
Click images to enlarge.
mytheresa.com gives each designer their own store with a profile and current trend description in the header banner.
Shop looks right off the runway from the hottest shows. Hover over the products to see the piece in the runway look.
mytheresa.com pulls the pieces together into their favorite trends of the season.
Founded in 1861, Germany’s Ludwig Beck began as a button and ribbon maker and grew into one of Europe’s most famous department stores known as a “shopping paradise that satisfies the heart’s desires of local residents, visitors from the region and from all over the world.” They launched their web store in 2012 to make their fine beauty products accessible to an even broader audience.
Ludwig Beck’s main priority for their web store was to expand their reach beyond their Munich brick-and-mortar store, while offering the same luxurious experience. They wanted an elegant product display that could handle high traffic and a catalog of 7,500 products, high-end service features, and responsive design so customers could shop on any device.
“Many clients found it a pity, that they couldn´t buy our products from the comfort of their own home,” says Fabian Goehler, CEO of German luxury department store Ludwig Beck subsidiary ludwigbeck.de GmbH. So Ludwig Beck turned to Magento Solution Partner mzentrale and with their help built the online shop in only nine months with Magento Enterprise Edition. Not only did they get the merchandising and site performance features they were looking for, they also got a responsive design, so they didn’t need to pay for an expensive shopping app.
Since the launch, Ludwig Beck has seen the increase in business and brand awareness they were looking for, as well as an increase in male shoppers, a segment that doesn’t typically shop their beauty counter. They’re also very excited about the reception of their responsive design, and reported higher than average shopping from tablets and other mobile devices.
“We are large enough to play with the big ones but small enough to be different,” says Goehler about the online creation of Ludwig Beck. “We offer our clients a service level that is hard to beat, even by large providers.”
As merchants make a greater investment in email marketing than ever before and place a greater focus on email optimization than any other initiative, according to Forrester Research*, identifying the best sales conversion opportunities is essential.
While attending Fashion Digital New York (FDNY) earlier this month, Danny Essner, Magento’s Head of Merchant Marketing, and Ryan Thompson, Magento’s Director of Partnerships, had an opportunity to sit down with Alicia Fiorletta of Retail TouchPoints to discuss a recent report developed by Bronto in partnership with Magento titled “Why We Don’t Buy: Consumer Attitudes on Shopping Cart Abandonmen” The report takes a deeper look at consumers’ online shopping behaviors and what are the key factors that lead to more frequent shopping cart abandonment, just in time for holiday sales optimization:
During Magento’s talks with Alicia, Ryan Thompson shares some unique insights as to how retail marketers can decrease abandonment rates and also provide an innovative shopping experience. One of his recommendations Alicia highlights is “to improve shopping cart options and flexibility in order to give shoppers more confidence to cart and purchase their items…provide innovative and fun ways for consumers to browse, consider purchases and update their shopping carts and wish lists.”
This week, Alicia posted an article titled “Improve Shopping Cart Options And Flexibility To Reduce Cart Abandonment” which outlines many of the report’s key findings as discussed in her conversations with Magento at FDNY, including:
*Source: The State Of Retailing Online 2013: Marketing And Merchandising Forrester Research, Inc., July 30, 2013
Over 70% of shoppers recently admitted to sometimes abandoning carts while browsing online (OnePoll). This problem can be fatal for eCommerce businesses which have to offer their customers the best user experience possible, or risk losing sales to the competition. To solve these issues for online retailers, Magento Silver Industry partner cloud.IQ developed a cloud-based tool to remarket shoppers and ultimately, convert more sales, and cloud.IQ has already helped many businesses turn these abandoned carts into sales.
In August 2013 Alpine Elements started using cloud.IQ’s cartRecovery tool to track and recover abandoned carts by automatically remarketing, across multiple channels, to customers who drop out during the checkout phase. “Since implementing cartRecovery we have experienced at least a 25% increase in bookings, which is hugely significant,” says James Hardiman, founder and director of Alpine Elements. “We figured that people browsing online might abandon their basket on our site for a number of reasons. There are specific challenges for the travel sector. Many holidays are high value, can be complex and so people shop around more; people often want to talk to someone as there are the inevitable questions around quality of accommodation, insurance and more that need to be answered.”
For some customers, it’s even unleashed a new source of revenue. Outdoor clothing retailer SealSkinz implemented cartRecovery and consequently managed to avoid creating a website, full of so many features, that it would inevitably have become clunky and slow. The cartRecovery tool was an “absolute no brainer” in terms of return on investment, says Jez Wilson, Head of eCommerce at SealSKinz. Now 10-25% of SealSkinz’s total revenue comes from the sales made from originally abandoned carts.
Wilson also said, “Online retailers can reduce cart abandonment by improving their site layout, but there will always be those customers who drop out of a sale before it is completed. Not everyone will respond to re-engagement, but by placing a simple tag on our site and sending automated emails we have increased our sales.”
Across the board, the cloud.IQ reports that their tools have boosted their customer’s revenue by 5%.
To get merchants started, the free app audits a website’s abandoned shopping cart traffic and, using certified analytics, identifies the areas of a website which work best. If you want to upgrade to a complete remarketing campaign, there’s just a small, fixed fee but cloud.IQ will do all the set up and are on hand to support 24/7 after implementation.
If you have followed the growth of mobile eCommerce, you have probably received a lot of contradictory cues from the press and, even, respected researchers like Forrester, seem to offer conflicting views about web shopping on mobile devices.
In part, the discrepancies have to do with the definition of ‘mobile’ devices. Does it only apply to cell phones? What about tablets? What about smaller tablets or larger phones? What about shoppers using a tablet or mobile device on their home wifi; are they really ‘mobile’?
However, the merchant whose website is optimized for a desktop/laptop experience should see clouds on the horizon… clouds that will mean rain (i.e., revenue) for those who get their mobile strategy right and rough seas for those who do not.
An Online Merchant’s Mobile Readiness Checklist
Here are a few tips for merchants on how best to create a mobile eCommerce strategy that will deliver a great experience:
1) Start with your shoppers
Each brand has a different following and expectations of a shopping experience from their customers. Your site analytics should tell you how much traffic you get from mobile devices. Be sure to slice and dice the numbers.
o How do conversion rates and average purchase amounts differ between phone, tablet and desktop purchasers?
o Look at mobile use geographically.
o Add mobile awareness to your dashboards/reviews.
Digging into the numbers will undoubtedly reveal areas of opportunity. If your mobile device traffic is less than 10% of your overall traffic, you may have some time to address the issue, but, chances are your mobile traffic will increase substantially over the next 6 months.
Sample Site Mobile Traffic
However, if mobile traffic is 25% or more of your traffic, look for discrepancies in conversion rates between mobile devices and desktop devices for opportunities to close the gap.
2) Map out your user experience on various mobile devices
Has your team evaluated the shopping experience on a wide enough variety of devices? Did they include tablets and cell phones? If it was done more than six months ago, has it been updated to include newer devices and/or updates to operating systems?
Start with the devices your analytics show to be important to your customer base. Look for pain points customers encounter when using those devices and prioritize the solutions. Google analytics will show you your traffic by type of device, operating system, and, even browser. You can easily sort the report and have an immediate device and mobile OS priority list.
Sample Site Analytics by Device
It’s always a great best practice to role play and put yourself in your customer’s shoes. Go through several scenarios and see where your customer may potentially have a bad experience and how that might lead them to leave your site and more importantly, not complete a transaction.
The merchant should own the process of prioritization, not the tech guys. While a developer can tell you how much effort it will take to address specific issues, they will tend to gravitate toward problems they know they can solve quickly, or whose solutions carry an appealing technical challenge. At this stage of the process, however, you need to focus on what is important to your shoppers.
3) Commit to a strategy (or two, if you can afford it)
If you’ve spent time investigating the possibilities, you are probably aware that there are three main technical approaches to providing a good experience for mobile shoppers:
Mobile site: Hosted on a separate domain, a mobile site often bears a completely separate design. Typically, the url is a subdomain like m.yoursite.com or mobile.yoursite.com. In the Magento world, there are even some extensions that will create a mobile site from your current site, only requiring a modest amount of configuration and a few minor tweaks to your server or DNS settings. The advantage of a mobile site is that it is easy to optimize images and content for mobile devices without affecting your desktop version. The disadvantages are that you have to maintain a completely separate design and, as screen sizes evolve and new devices emerge between phones and tablets; your site may become dated quickly.
Mobile app: Large merchants and marketplaces like eBay have gravitated to this solution because it gives additional control over the shopping experience, even allowing for the creation of new experiences for shoppers that are not possible in a mobile browser. However, this approach is expensive to set up and requires an ongoing investment in maintenance to keep up with new releases in mobile operating systems. Before you commit to an investment in a mobile app, you should consider if your customer base is committed enough to their relationship with you to download a piece of software and install it on their mobile device.
Responsive design: Responsive design is an approach to designing a web site in such a way that it’s layout adapts to the screen width of the device it is being viewed on. If you have begun researching mobile strategy, you almost certainly have run into this term. The promise of a responsive design is that it is device-agnostic. Thus, as screen sizes change and mobile OS’s change, the design will continue to provide a consistent experience. The downside of responsive design is that they often run slower on mobile devices than mobile sites because the mobile device has to download the same media files as the desktop site, even though they may not be viewable on the mobile device. Much effort has been made by the practitioners of responsive design to abate the potential downsides of responsive design and, a good responsive designer can truly make a difference in mobile performance.
Technically, it is possible to follow more than one path at once, but, budget constraints usually mean a choice must be made. However, if you introduce a mobile app, it is still a good idea to use either a responsive design or mobile site for those shoppers who prefer not to install an app.
Ready, Set, Go!
Chart by IB Times
Over $38 billion in mobile purchases are predicted to take place in 2013 when all is said and done, which is about 3 times more than 2012’s number. That number is expected to grow substantially between today and 2017. We believe that the window of time for merchants to develop and implement their mobile strategy is closing and that future growth will depend on providing a great mobile shopping experience.
Learn more about how Magento Enterprise Edition can help mobilize your site.
Online merchants are under more pressure than ever to deliver targeted and optimized experiences to their customers. As a leader in eCommerce, we know segmentation is essential to improving conversion. In collaboration with expert marketing strategist…
One of the most common engagements Magento’s Expert Consulting Group (ECG) has is that of the Performance Review. Issues around performance and scalability are, more often than not, the driver for customers to seek ECG’s assistance when doing implementation assessments.
The reason for this is no secret. Magento is a full featured application and framework, and that expandability does come at the cost of performance, and the decreased performance, though easily justifiable from a development cost perspective, does have an impact on customer interaction and retention.
Oftentimes many of these issues can be minimized through a good understanding of the components that are used to support Magento and how Magento interacts with them from an infrastructure’s point of view.
One of the ways we work with customers is through our training program, and a good course to help you wade through the ins-and-outs of Magento is the Magento Performance & System Optimization for System Administrators course offered by Magento U. Most of our courses are aimed at developers learning how to make customizations to Magento, whereas the purpose of this course is to give sysadmins the information they need to help them work with Magento in high-performance, scalable environments.
There are several core topics that we look at in the class:
Load Balancing and High Availability
In the following video snippet from one of the recordings from our Performance course, we describe how PHP works on a low level, and how opcode caches can be used to increase performance, complete with benchmarks to prove it. We take this approach of low level explanation followed by demonstration and exercises for several different topics such as web servers, load balancing (DNS, hardware, software), scaling MySQL, using caches, instrumentation and load testing, plus several more topics.
This course goes beyond simply having someone recite words from a script. Instead we have real-world administrators who have real-world experience demonstrating real-world examples to real-world students.
About Kevin (from his blog profile):
I have been a sys admin, programmer, consultant and evangelist. Over the past 5 years I’ve spent most of them at Zend Technologies, spent a 6 month stint trying to start a mobile company (too little, too late) and I am now the Technical Manager for Education and Consulting for Magento at Magento U and ECG. I’ve done some writing. I am co-author of The IBM i Programmer’s Guide to PHP and the book You want to do WHAT with PHP?, which has nothing to do with the IBM i Series, and I’m now working on a third book that should be completed in early fall. You can find me on Twitter or LinkedIn or , unless you’re a spammer. Ignore this if you’re a spammer.
Each MagentoLive event this year has been a huge success and MagentoLive Germany will be no exception! But don’t wait to register. The Last Minute Rate of €299 expires on November 8.
1. Magento COO and Co-Founder Roy Rubin Will Be Speaking
Roy will be sharing his vision for the ongoing opportunity for growth and innovation that he sees for merchants, and how Magento and eBay can help empower your success. Don’t miss this opportunity!
2. Groundbreaking Breakout Sessions With eCommerce Leaders
We have innovative German and English breakout sessions, with all-new content from eCommerce leaders, including our own Magento executives and experts.
3. Meet Other Magento Merchants
The Merchant to Merchant Session is a fantastic opportunity for merchants on Magento Enterprise Edition to meet and share ideas and best practices. We hope you can attend!
When: Tuesday, November 12, 9:00–10:30 (CEST)
RSVP: Please RSVP to attend.
4. Opening Night Event
We always make time for fun at our events, and we’ve planned another fabulous party for MagentoLive Germany!
Where: Rilano No.6
When: Monday, November 11, 19:00–23:00 (CEST)
MagentoLive Germany Platinum Sponsors:
Who hasn’t been frustrated when visiting a slow web site?
Having a faster site is a priority for most merchants, especially for businesses with large catalogs. Here are some important statistics on why a faster site is a crucial component for helping a merchant increase sales:
Kiss Metrics, an analytics service provider that focuses on marketing, put together an infographic that summarizes the issues in a quick-read.
Page Load Time Frequently Asked Questions
Q. What is an acceptable page load time?
Q. What causes a page to load slowly?
Q. How do I determine how fast my pages load, and how can I compare my times to my competitors?
Google has also added tools in Google Analytics and Webmaster Tools. All of these are accessible and easily understood by non-technical users.
Q. Does page load time affect my search rankings?
Q. Are some pages more important than others?
Q. How important is my host to page load time?
The Big Q. What can I do to speed up my site?
When mustering troops to address the issue, you will probably have projects in three main areas:
2. Catalog size: The larger your catalog, the greater the burden on your server(s) to load pages, especially when we’re talking about SKUs tipping over 100K.
3. Your server: If Google’s Page Speed Analyzer is telling you that your server response times are a problem, your team should make sure that your server has enough resources and that they are deployed appropriately. You may have enough resources but you’re not using the server effectively. Solving this issue will require collaboration between your server or network maintenance folks, and your hosting organization.
We also recommend you explore Magento Enterprise Edition. With its latest product update, the focus was on performance improvements, specifically around speed. Find out more about Magento Enterprise Edition and see how it can help with your site performance.
Page load time is a silent killer and you may not even know it is a problem it until your sales start suffering. Teamwork between designers, content managers, developers and network administrators, and working with knowledgeable service providers are the best way to address the problem and regular monitoring is a must.
In a study conducted by Ipsos, consumers were asked about their awareness of shopping cart technology, online shopping behavior, expectations for marketing when they abandon a cart, and if any of the marketer’s tactics would motivate buying.
Now is your chance to tap into the minds of customers to understand why they abandon shopping carts and how to motivate them to return. In the free whitepaper, you will learn:
Download the free whitepaper “Why We Don’t Buy: Consumer Attitudes on Shopping Cart Abandonment” to learn more.
More than 500 merchants, partners and developers from around the UK and across Europe gathered to network and share insights and knowledge at Magento Live UK. The excitement and energy in the air were electrifying: packed session rooms, buzzing exhibit halls, and brewing conversations throughout.
The day began with Jamie Clarke sharing his experiences, as an adventurer and merchant, harnessing fear and unpredictable outcomes to reach new heights – don’t be afraid! Most importantly, he discussed the need to pick the right partners on uncertain journeys to foreign lands and to be flexible, speedy and cost efficient in your approach.
Magento COO and Co-Founder Roy Rubin shared his vision of the incredible opportunity for growth and innovation that he sees for merchants, and how the power of Magento and eBay Inc. can help empower business success. Magento’s Head of Product, Jimmy Duvall discussed Magento Enterprise 1.13, Magento Community 1.8, and shared his vision of the future in Magento 2.
Magento’s Danny Essner reviewed SEO best practices, challenging merchants to think of themselves as content publishers that educate customers in addition to being merchants. Key takeaways include that the most important aspects of SEO are user-generated content, how third parties link to your site, as well as the need to combine social media strategy as a way to bring these two pieces together.
Screenpages’ Roger Wilcocks offered practical advice on tracking key metrics and shared insightful benchmarks across 100+ stores. Key takeaways include focusing your plan around the behaviors that influence conversion, keeping a keen eye on what makes for a good proposition, as well as planning out your improvements with metric targets. At the end of the day, It’s all about measurement and refinement.
Big thanks to those who were able to join us! Your incredible energy, camaraderie and passion for driving commerce innovation inspire us all! A very special thanks to all of our presenters and to our sponsors for making this exciting event possible!
To learn more about these sessions and the many other presentations at Magento Live UK, check out our Website for additional content that we will be posting shortly, Click HERE.
Be sure to join us next year at the Park Plaza Westminster Bridge, on July 14th and 15th, 2014.