Get in on Magento Mania at Shop.org in Chicago!

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The Magento team will be at the Shop.org Annual Summit in Chicago, September 30–October 2 for more Magento Mania, and “what works, what ifs and what’s next!”

Visit Magento at Booths 603 and 133

Join us in the eBay booth, #603, and the Magento lounge booth, #133, to get in on Magento Mania and discuss how Magento can help you can take your business to the next level.

Magento Mania – Win $500 gift cards to Magento Merchant Stores and a Ticket to Imagine 2014

More than thirty Magento Solution & Industry Partners will also be at Shop.org and they’re giving away $500 gift cards from some amazing Magento Enterprise Edition-powered stores. Stop by one of the Magento booths for a Magento Mania Map of our partners’ booths and a punch card. If you visit five of our partners and bring the punch card back to a Magento booth, you can enter to win a ticket to Magento Imagine 2014!

Party with Magento Monday Night

Of course we plan to kick off the event with one our world-famous Magento parties on Monday, September 30, 7:00 – 11:00 pm, at Public House, Chicago’s hottest gastro pub. Enjoy great food, local brews and the opportunity to network with the Magento and eBay teams, our Magento Partners and other merchants. Invitation coming soon!

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Magento’s Fashion Merchants Shine at MAGIC

MAGIC is the fashion industry’s premier trade event. With tens of thousands of attendees from over eighty countries, it is the ultimate platform for conducting the business of fashion. On Monday, August 19, Magento lead two educational seminars during the conference and both sessions were jam-packed, without an open seat in the room!

The content for each presentation centered around how to ‘Transform Your Online Store Into a Multi-Million Dollar Business’ and touched on four key strategies you can use to get started today.

    In order to take your business to the next level, it is important to:

  1. Focus on Consistency
  2. Stay True to Your Brand DNA
  3. Create Seamless Customer Experiences
  4. Challenge the Boundaries

Each key point was highlighted with a company in the fashion industry that is getting it right. From Smythson and Rebecca Minkoff to Harper’s BAZAAR and Stella & Dot, Magento is lucky to have savvy customers who are leading the way for other retailers around the world.

After Ben Pressley (Head of Worldwide Sales for Magento) presented these four key points, he interviewed the CIO of Stella & Dot, Eduardo Frias, about how they are using Magento to challenge the boundaries of a conventional site. Magento helped Stella & Dot build a site that not only catered to their 14,000 stylists, but also supported their direct-to-consumer channel, and Mr. Frias’ shared key insights he learned along the way.

For more information about Magento and the fashion industry, please visit magento.com/fashion.

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Early Bird Tickets for MagentoLive UK Are Almost Sold Out!

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We only have a few tickets left at the early-bird price, so don’t wait to register. MagentoLive UK is going to be a great local event to learn about new and emerging trends in eCommerce and:

  • Meet Key Magento Executives and Industry Leaders
  • Connect with eCommerce Experts
  • Get Insider Ideas and Information

Pricing

  • Early Bird (Almost Gone!)
  • After Early Bird Sold Out
  • September 22-October 16
  • After October 16
  • Limited Early Bird Rate
  • Advanced Rate
  • Standard Rate
  • Last Minute Rate
  • £225
  • £249
  • £299
  • £350
  • More Information


    View the Schedule
    Become a Sponsor
    Call for Speaker Submissions

    Stay tuned for announcements about speakers and breakout sessions—coming soon!

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    Be sure to check out Past MagentoLive UK videos, and save the Date for MagentoLive Germany—coming to Munich on November 12, 2013!


    The Seven Forgotten Pages of Magento and How to Optimize Them

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    Magento Enterprise Edition’s growing popularity as an eCommerce solution stems, in part, from its robust set of features and tools, making it an ideal platform for businesses of all sizes. Out of the box, its powerful, flexible options allow developers and businesses to seamlessly fulfill a wide range of eCommerce essentials, positioning these sites for growth and scalability.

    However, with some creative customizations, your Magento Enterprise Edition store can be further optimized by updating these seven, “forgotten” pages.

    POPULAR MAGENTO PAGES FOR SITESsize>
    (based on aggregated data)

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    Empty Shopping Cartsize>

    Occasionally, customers find their way into a shopping cart that doesn’t have any products in it. This Empty Shopping Cart page is a great place to include a call to action or an incentive that would keep customers on your site and drive them to purchase. As a bonus, this will also contribute to brand building.

    An example of a call to action is to cross-sell and upsell, or to show them items from their wish list that are on sale. To incentivize customers to purchase, try a coupon discount towards their purchase.

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    Empty shopping cart without targeted incentives to customer

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    Empty shopping cart that offers an “Easter egg” discovery of discount code

    Continue Reading Article

    About The Author: Based in New York City, Pixafy is a team of expert developers with deep experience developing world-class websites and applications, leveraging the latest technologies, content management solutions, open source platforms and web standards to solve any challenge. Pixafy takes the mystery out of web development, while helping clients whose businesses need technology, but may not be proficient in technology themselves. The team shares some of its insights via its daily blog posts. Pixafy recently launched HERCULO, a managed hosting solution that focuses on platforms such as Magento. Follow Pixafy on Twitter @Pixafy.


    ECG and New Relic Team Up for Holiday Prep

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    Magento’s Expert Consulting Group (ECG) is teaming up with New Relic to offer a new service to help prepare Magento Enterprise Edition-powered stores for the Holidays.

    By now, most businesses know that it’s absolutely essential to keep Holiday shoppers happy. If a site isn’t fast enough, or, worse, if it fails during important sales events, they’ll not only lose the sale, they might lose the customer. The problem is that many businesses are too busy doing business to really dig into their site optimization and strategize for the Holidays, and that’s where the Holiday Health Check service comes in.

    With New Relic, ECG delves into important functions of your site, including:

    1. Site speeds, especially page load and application response
    2. Load balancing and the capacity of machines
    3. Background processes that can be adjusted or postponed
    4. Bugs that need to be fixed

    ECG provides their expert interpretation of the New Relic reports and offers strategies for addressing issues and optimizing for performance that are tailored to Magento Enterprise Edition implementations. The Holiday Health Check is a great service for businesses who don’t have in-house resources for site optimization, or who simply want the advice of Magento experts.

    To find out more, , but don’t wait. Starting your Holiday preparations now is key to building a well-executed shopping experience—that helps you keep your customers—during and after the Holiday rush.

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    For more tips and tricks to on building a well-executed and profitable Holiday season, follow our Holiday Preparation blogs. Last blog: Two Resources to Get Your Store Ready for the Holidays


    Visit the Magento Booth at Online Retailer

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    Online Retailer is one of the world’s premier eCommerce and digital marketing events, so the Magento team will definitely be there. Stop by our booth (#7006) to get the latest Magento news and try our new demo!

    Online Retailer Conference and eCommerce Expo

    When: August 20-21

    Where: Sydney Convention and Exhibition Centre, Sydney, Australia


    Registration is Now Open for MagentoLive UK

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    Don’t miss your chance to register! MagentoLive is coming to the UK on October 22nd and, last year, we sold out in advance of the event.

    MagentoLive is your opportunity to join 500 merchants, partners and developers to get key insights from Magento and Industry Leaders, connect with the Magento community and learn how you can take your business to the next level. It’s also a great place to find out about new and emerging trends in the world of eCommerce.

    And, of course, we’ll be hosting a fabulous Pre Event Networking Party on October 21 (venue to be announced).

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    Pricing

  • Early Bird (75 available)
  • After Early Bird Sold Out
  • September 22-October 16
  • After October 16
  • Limited Early Bird Rate
  • Advanced Rate
  • Standard Rate
  • Last Minute Rate
  • £225
  • £249
  • £299
  • £350
  • More Information


    View the Schedule
    Become a Sponsor
    Call for Speaker Submissions

    Stay tuned for announcements about speakers and breakout sessions—coming soon!

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    Location

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    etc.venues St. Paul’s

    etc.venues St. Paul’s is a state of the art conference center with contemporary design, located at 200 Aldersgate, right in the heart of the city, near St. Paul’s Cathedral, the Museum of London, the London Wall and One New Change Shopping Centre.

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    Be sure to check out Past MagentoLive UK videos, and save the Date for MagentoLive Germany—coming to Munich on November 12, 2013!

    Get Certified and Get a Free Pass to the Event

    If you’re a developer and are planning to take the Magento Certification Exam in the near future, now is the time to do so. We will not be offering Magento Certification on-site at MagentoLive UK, but, if you pass the certification exam between now and October 22, you are eligible for a free pass to the event. Please contact for additional information.


    Meet Magento at MAGIC

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    For those of you who are planning to attend the MAGIC tradeshow on August 19th – 21st, be sure to join us at one of our educational seminars.

    Ben Pressley, Head of Worldwide Sales will be conducting two seminars along with Eduardo Frias, Chief Information Officer of Stella & Dot. The seminar, “Transform Your Online Store into a Multi-Million Dollar Business” will discuss how Stella & Dot was able to achieve more than 4000% growth in the last three years using the Magento Enterprise Edition platform.

    Both seminars will be held on Monday, August 19th in room N253 of the Las Vegas Convention Center (Upper North Hall). The first seminar will be held from 2:00pm – 3:00pm and a repeat session will take place from 4:45pm – 5:45pm.

    To reach Ben at the show, please send a tweet to @brpressley. Chris Nuguid will also be on-site and can be reached at cnuguid@ebay.com.

    To learn more about Magento’s success with the fashion industry, please visit magento.com/fashion.


    Magento ECG Webinar Recap: Thinking Beyond Search with Solr

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    Since you only have about five seconds to engage visitors, you need to make sure that every aspect of your site takes them to what they’re looking for—and quickly. By now, most businesses appreciate that search is one of the very first tools customers use (and how important it is that search returns relevant results within seconds). What they may not be thinking about is a search tool’s role in catalog and traffic growth.

    In their recent webinar, Thinking Beyond Search With Solr: Understanding How Solr Can Help Your Business Scale, the Magento Expert Consulting Group (ECG) presented a high level overview of why merchants should consider using Magento Enterprise Editions’s out-of-box integration with Solr as their search engine. The key takeaway is that Solr’s adaptable data structure goes beyond search to support catalog and traffic growth—without losing its lightning-fast response times. Can your search tool do that?

    To find out more, watch the free webinar now and check out the Q&A from the folks who attended.

    If you find the webinar helpful, be sure to take our survey and let us know!

    Upcoming ECG Webinar

    Preparing for the 2013 Holiday Season – August 14

    Learn strategies and best practices to help you prepare for a successful Holiday season.

    And don’t miss the Holiday Preparation blog series by ECG for other helpful tips and resources like a Holiday Prep Checklist.
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    For eCommerce Conversion Optimization, A Data-Driven Strategy Is Key

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    If you’re like the majority of site owners, then you’re probably not satisfied with your eCommerce store’s conversion rate. According to eConsultancy, only 22% of companies are satisfied, and that number has been trending downward for the past four years.

    To make matters worse, companies say that conversion rates are getting harder to improve. The percentage of website owners who were unable to increase conversion rates has risen by 17% since 2010.

    All the while, the importance of conversion optimization has been steadily increasing, and it’s now prioritized above social media marketing and brand building, and tied with content marketing, as seen in a recent Digital Trends Report from eConsultancy.

    There is something wrong with this picture. Why are companies struggling to make improvements to this vital part of their marketing plan?

    Marketer gut feelings and so-called “best practices” are to blame

    Does your website have a carousel or “slider” on the homepage? Do you prominently feature your site security badge? Scientific testing by WiderFunnel has shown that both of these “best practices” can actually hurt your conversions. While they may seem like an obvious solution to the problem of how to feature several important offers, homepage carousels have proven to hurt conversions rates in many cases. The prominent site security badge can be a problem when it focuses your customers on security, rather than completing their purchase. So why do so many businesses emphasize them? Best practices and gut feelings.

    You should base your strategy on scientific marketing instead. According to eConsultancy, when companies use a structured approach to conversion rate optimization, they are twice as likely to see increases in sales.

    This should come as no surprise. The scientific method is the source of a lot of the world’s knowledge. Advances in healthcare, education and technology did not come about by using gut intuition or best practices. Why would your website be any different?

    But instead of embracing the scientific method when it comes to conversion optimization, 63% of companies are still relying on the habits they’re used to, or the so-called “common sense” of their peers. This is your chance to break out and get ahead of the competition. Continue Reading Article…

    About The Author:
    Chris Goward was one of the first people to look at online content and say: “We should test that!” From that revelation he founded WiderFunnel – the marketing optimization agency that pioneered conversion rate optimization methods for companies such as Google, Electronic Arts, SAP, Shutterfly and BabyAge.com. He is the brains behind the LIFT™ and Kaizen™ methods and speaks at conferences and seminars around the world to evangelize how marketers should test their marketing to get more leads, sales and profit. Chris is author of the conversion optimization book, “You Should Test That!” published by Wiley Sybex in 2013.


    New Magento Connect Staff Picks

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    Congratulations to our new Magento Connect Staff Picks! Our Staff Picks highlight some of the best extensions in Magento Connect, extensions that are truly helping merchants improve their businesses. Staff Picks are selected from both Magento Enterprise Edition and Magento Community Edition extensions, and developed by both Magento Industry Partners and our ever-growing community of independent developers. Check them out!

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    The Cart Closer

    We love this novel approach to cart abandonment! Through the tracking of mouse movements, Cart Closer can display special offers to shoppers in real-time, just before they attempt to abandon their cart. No need to wait to capture that potentially lost customer through email. And best of all, you only pay when you get results.

     
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    EmailDirect

    Connecting your customer purchase behavior with your email-marketing tools can blow away your conversions. This extension is easy to use and the staff at EmailDirect is responsive, supportive and always thinking outside the box. Great product + great customer service = great partner for Magento.

     
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    Fooman Advanced Promotions

    Fooman’s Advanced Promotions extension adds a number of promotions features to Magento platforms, allowing merchants to provide cool new offerings to their customers. Based on their positive reviews, Fooman’s support is top notch and well received across the community. Use this extension to ratchet up interest in your store.

     
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    Red Mobile

    Responsive design is taking over the world! With shoppers using devices of all sizes to make purchases, merchants need a way to create experiences that adjust accordingly. Enter Red Mobile’s responsive design extension. With this extension, you’ll be able to reach out to mobile customers without breaking your Magento theme. If you’re considering a mobile selling strategy, be sure to check out this extension by Red Mobile.

     
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    Wyomind Simple Google Shopping

    One of our most popular extensions, Simple Google Shopping</