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Prove your advanced knowledge of Magento Enterprise Edition
Stand out to hiring managers
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For a limited time, we are offering a $25.00 eBay gift card to anyone who passes a M…
Join MagentoLive in Australia!
MagentoLive events are part of our ongoing efforts to provide members of the Magento ecosystem with more opportunities to connect locally. We’re kicking this year’s events off with MagentoLive Australia, and we hope you can join us!
Meet Key Magento Executives and Industry Leaders
and sit in on exclusive conversations about eCommerce trends and growth.
Connect with eCommerce Experts
including merchants from successful brands, Magento Solution Partners and community members.
Get Insider Ideas and Information
you can use to take your business to the next level.
The Sydney Sofitel
This modern, five-star hotel is located at in the heart of the central business district, and it is walking distance to many of Sydney’s major icons and world famous attractions. The MagentoLive Australia conference area will have a spacious layout over one main level to increase networking opportunities and easily transition between the sessions, exhibit and catering areas.
After Early Bird Sold Out – June 11
June 12 – July 9
After July 10
Limited Early Bird Rate
Last Minute Rate
Call for Speaker Submissions
• Become a Sponsor
• Take a Magento Certification Exam
• Past MagentoLive videos
Hope to see you in Sydney!
Magento U’s On-Demand course “Fundamentals of Magento Development” is a great way to learn development and implementation best-practices on your own schedule. But should you also take the instructor-led version? Absolutely! But…why? What are the benefits of taking the course in person?
To answer that question, we went out and spoke to to some Magento U graduates. Adam Ring, Technical Project Manager at Temple & Webster says, “The Magento U Fundamentals instructor-led course was ideal for Temple & Webster because it allowed us to interact directly with an expert Magento Evangelist. They were able to answer our most complex Magento questions. The Fundamentals course is appropriately in-depth which has helped us enormously by providing us with much greater context to our understanding of the Magento platform. Highly recommended for those serious about the getting the best out of Magento.”
Ben Marks, an experienced Magento U instructor, also gave us his perspective in this new video–check it out!
For more information on Magento U and our upcoming courses, check out the Magento U site.
Big Data is one of the most over-used and over-hyped terms these days, and it’s getting to a point where people seem to replace “data” with “Big Data” altogether. With so much hype and interest in Big Data, it’s hard to ignore it. And yet, when we speak to small-to-mid-sized online retailers, they struggle to understand what Big Data is and whether it can really help a business that isn’t quite so big.
There are two popular definitions of Big Data:
Gartner defines Big Data as, “High volume, high velocity, and/or high variety information assets that require new forms of processing to enable enhanced decision making, insight discovery and process optimization.”
Forrester on the other hand, uses a more business-friendly definition: “Big Data is the frontier of a firm’s ability to store, process, and access (SPA) all the data it needs to operate effectively, make decisions, reduce risks, and serve customers.”
Take the “Big” out of it, and it comes down to understanding how to use all data to meet customer needs and grow your business.
There are three key concepts of a data-driven approach:
1. Results Oriented Execution: This means that you are looking to drive a business outcome, such as growing your revenues by 10%. Before you launch any strategy, you should know what results you want. This will help you understand what data you should be tracking and analyzing, and how it reflects on your strategy’s effectiveness.
2. Data Driven Decision Making: This means that you are looking to reduce the trial and error that comes with making decisions on gut-feel and anecdotal information. Instead, you are looking to move to making informed decisions using data.
3. Focus on Actionable Data: This means that you are looking to focus on data that helps you make the decisions you need to achieve the results you aspire.
When viewed in this light, it becomes a lot easier to avoid getting distracted from the hype of Big Data, and instead focus on deriving the maximum value from all data you have access to.
There are a number of ways to get started here. One helpful approach is recognizing that there are different types of data. A useful segmentation is along the depth and breadth of the data available:
• Micro, or “narrow” data, refers to deep transactional, customer or segmentation data.
• Macro, or “broad” data, refers to shallow and wide data such as market data, indices, market trends and more.
Both Micro and Macro data are Big Data, and Magento merchants of all sizes can glean actionable insights from both.
Micro data can reveal greater insights about differences in customer behavior on your store. For example, identifying key segments such as first time buyers, loyal customers, most valuable customers, and measuring their purchase behavior and contribution to revenue, can reveal valuable differences in customer behavior. Armed with these insights, merchants can target segments with appropriate offers and messages. Similarly, conducting A/B testing can provide merchants with insights on messages and strategies that work with their customer base.
Macro data can help add context to your online store performance. For example, comparing sales growth for your store with relevant category trends can help identify opportunities for performance improvement. Similarly, profiling transacting customers along demographic attributes can help merchants identify dominant personas and target their keyword-spend accordingly.
Magento Connect offers a number of extensions that specialize in analyzing both “micro” and “macro” data. Check out Lexity,
AddShoppers (Social Analytics);
Springbot (Segmentation and Targeting);
Optimizely (A/B Testing); and
These are just a handful of specialized extensions found on the Magento Connect marketplace that offer unique insights with clever analysis of data. With access to the right insights, Magento merchants can start taking advantage of Big Data to compete more effectively.
Principal Product Manager, Magento Big Data and Analytics
We welcome your inputs and feedback. You can reach me at email@example.com or via Twitter (@abhirele)
Related Links: “Hidden Gems: Using Data Driven Insights to Grow Revenue”, panel discussion at Imagine 2013 in Las Vegas, April 8-10, 2013
Based on interviews with five Magento merchants who migrated from other eCommerce solutions, Forrester Consulting created a composite merchant with $40m in annual online sales and analyzed the main costs, revenue lift, and ROI attributable to the Magento platform.
The study concludes, “Overall, we found that Magento Enterprise Edition provided the interviewed merchants with a stable, scalable, flexible platform that contributed to their incremental online revenue growth.”
Total Economic Impact
“Magento Enterprise Edition Enables A Scalable eCommerce Platform That Drives Businesses’
For a hypothetical composite merchant with $40 million in online sales that operates both brick-and-mortar stores as well as its eCommerce website, the study found that with the Magento Enterprise Edition Commerce platform the composite merchant experienced the three-year risk-adjusted costs and benefits shown in the below table:*
“The composite merchant experiences an average revenue uplift of 17.3%. Of this, 20% is attributed directly to the Magento platform. We note that the interviewed merchants attributed between 10% and 80% of their revenue uplift to the Magento platform. For the interviewed merchants, revenue uplift was driven by more frequent marketing activities, sales events, and site optimization, which are enabled by Magento’s features and scalability.”*
To read the full commissioned study conducted by Forrester Consulting, The Total Economic Impact of the Magento Enterprise Edition eCommerce Platform, please go to: magento.com/tei
* Forrester Consulting – The Total Economic Impact Of The Magento Enterprise eCommerce Platform – p. 2.
Tracy Reese’s designs have been worn by luminaries such as First Lady Michelle Obama, but Reese’s website wasn’t delivering the experience (or the sales) that she wanted.
So she turned to Magento Solution Partner One Rockwell, and they rebuilt TracyReese.com using Magento Enterprise Edition.
- A site that reflects Reese’s sensibilities
- Improved definition of Reese’s brands (Tracy Reese and plenty)
- Dramatically improved sales and conversion
View Tracy Reese’s Success Story
Thousands of companies—including many of the world’s biggest brands—are using Magento Enterprise Edition to grow their online businesses. Find out how it can help yours.
Tuesday Night: Capacity-Crowd Party
IRCE 2013 kicked-off Tuesday night in Chicago, and Magento helped everyone celebrate by hosting an incredible party. More than 800 people joined the Magento team at Public House, Chicago’s most-famous gastro…
Welcome to The New Age: Making The Most of Google’s Paid Shopping Feed
Traffic from Google Shopping has been a major source of traffic for the eCommerce industry for over 10 years now. While it’s gone by different names like Google Base and requirements have evolved over the years, the basics remained the same: submit accurate data, with product inventory, pricing, and links to images, and the world’s largest search engine would send traffic your way.
This all changed in Q3 2012, sending shockwaves and panic through the industry as merchants attempted to grapple with the change amid a busy holiday season. Amazingly, despite all of the advance notice and forum buzz, many merchants were caught unawares and had to adapt quickly, sometimes haphazardly. Now that we have had a full 9-month gestation period to deliver the change, let’s revisit the changes to Google Shopping and talk about how to get the most out of the platform!
October 2012: Conception
If you were one of the merchants affected by this change, or you’ve been interested in getting started with Google Shopping Product Listing Ads (PLA), but weren’t sure how to get a good return on your investment, keep reading. Google Shopping’s change from a free shopping portal to a paid shopping comparison engine was seemingly inevitable, as Google was one of the last shopping engines to embrace this model, albeit late in the game.
Though Google had been slowly adding more and more paid listing categories and benefits during the first part of 2012, the final cutoff of free traffic didn’t come until late 2012.
What Has Google Shopping Delivered?
Here are the big differences:
• All Google Shopping is now paid search. There are no more freebies. Google claims that going the paid route will introduce more accountability to the shopping portal, which for years had been known to feature grossly inaccurate or misleading product listings. “Put your money where your mouth is” sums it up.
• Google PLAs now show up in traditional PPC spots (above organic listings and to the right side), whereas the traditional listings before intermingled with the organic results. This provides a vitrine for your products, rather than being tossed into the open market of organic listings.
• Shopping feeds are now managed both through the Merchant Center and Google AdWords. You feed your products to your Merchant Center account, but the real heavy lifting is done inside AdWords, where you control your bids, promotional text, and ad groups.
You Need This!
If you haven’t leveraged Google Shopping to generate traffic before, now is the best times to get into it: the holiday rush is over, the metrics are in, and the new platform is still in its infancy, so you can jump in at relatively low rates and a high return on investment.
The holiday rush at the end of last year provided some opportunity to get hard metrics on Google Shopping’s effectiveness, traffic generation, and cost, and man, are they impressive!
Many of the merchants and systems integrators we work with have confided to us that traditional PPC is too expensive to manage. We know from our own numbers that Google’s PLA ads are much cheaper than the average cost of PPC ads, and these reports show even more compelling reasons to jump on the PLA bandwagon.
Google Shopping Rocks!
Product Listing Ad rates average a mere $.31/click, while PPC rates averaged $1.04 in 2011.
• Not only are they cheaper, they have a greater Click-Thru Rate (CTR): 73% higher than standard text PPC ads.
• Conversion rates for PLA ads are an additional 35% higher, meaning that prospects are finding the right products sooner, so you waste less money on clicks made by mistake.
• During Q4, Google Shopping was cheaper than Amazon Product Ads by an average of 32.5%, while driving 96.08% more traffic!
• Pricegrabber, usually one of the largest traffic-generating shopping portals, was absolutely dominated by Google Shopping, which sent participating merchants 62% more traffic.
• All other product comparison engines except for two increased their rates, making Google Shopping an even bigger standout success.
The gravy train of low cost, high ROI Google Product Listing Ads, however, will undoubtedly not last forever. At the 2013 Magento Imagine Conference in Las Vegas, several agencies reported that they were seeing increased competition and higher prices for PLAs. Even so, returns continue to be much better than keyword search pay per click rates. Taking advantage of this disruption in the marketplace is the main reason you should consider jumping in now to gain market share.
Making The Most of Google Shopping
In order to get set up, you will need to set up your Google Merchant Account (honestly, just Google it!) and connect it to your Magento Enterprise store. Razoyo has used several Magento Google Shopping feeds, but, we prefer Wyomind’s solution for its ease of use and flexibility.
Once you’ve got the basics set up and you’ve established your first feed, you can explore ways to increase your CTR while reducing your cost. There are several tricks to remember when trying to optimize your Google Shopping strategy on Magento, so be sure to implement these tips.
1. First, make sure that your data is accurate. As mentioned at the top of the post, part of Google’s impetus to move to paid listings was to force higher quality data standards upon their merchants, filtering out spam listings and over-bidding poor data quality into oblivion. If your data’s not at the top of its game, it’s time for it to hit the gym one more time and come back after a little more training! What this means is that you need to make sure all of your attributes properly match up with Google’s required attributes list.
2. Make sure you get your Product Identifiers, Brands, and Conditions correct. Google uses these attributes to match products up in Google Shopping, and this can have a significant impact on your cost per click!
3. If a required attribute doesn’t exist, create it, fill it out in your products, and map the attribute to Google Shopping. Failure to provide clean data means that your average bid rate could be higher, and your account will be at risk for suspension and eventually closure.
4. If you have different products that aren’t of the same Category type, I would strongly encourage you to create new attribute sets to map to Google Shopping. You may need to do a product export, delete products from the existing Attribute Set that will be moved, then re-import these products into the new Attribute Set. Yes, this is a lot of work, but if you’re not going to put the products into the proper Google Shopping Category, you might as well not even start, because you’ll spend yourself out of business or get your account shut down for bad data (miscategorizing products is about as bad as it gets).
5. Make your ads stand out. Using alternative, non-supplier images that no one else has is a good way to get your CTR average up. PLAs can also use AdWord’s promotion feature to highlight your special offers, like free shipping or coupon codes.
If you follow these steps and check out the resources above, you’ll be well on your way to Google Shopping prowess! I truly hope this guide has been helpful to you.
Razoyo is an eCommerce consultancy that specializes in creating, optimizing and managing Magento web stores and has extensive experience working on Magento Enterprise Edition, Magento Go and Magento Community Edition.
Meet the Magento team at the IRCE Conference in Chicago, June 4th-7th, 2013 for a great week of learning, networking and fun!
Visit Magento at Booth 1429
While you’re at IRCE, make sure to visit Magento at booth 1429 in the expo hall and learn how you can take your business to the next level with Magento Enterprise Edition, our powerful, scalable and flexible eCommerce solution. Inside the booth you’ll be able to see a demonstration of Magento 1.13, win gift certificates to Magento-powered stores and meet the Magento team.
Magento Mania – $15,000 in Giveaways
More than 30 Magento Solution & Industry Partners will also be at IRCE. Stop by the Magento booth to pick up a Magento Mania Map, which will guide you to each of our partners’ booths, where you can earn gift cards to shop from some amazing Magento Enterprise Edition-powered brands. Magento and its partners are offering a chance to win over $15,000 in giveaways!
Party with Magento Tuesday Night
We invite you to kick-off the event with one our world-famous Magento parties. Join us June 4, 7:30-11:00 pm, at Public House for Magento’s IRCE Networking Party. Enjoy live music, great food and the opportunity to network with the Magento and eBay, Inc. teams, our Magento Partners and other merchants. The party is free, but please RSVP to secure your spot. We can’t wait to see you there!
RSVP for Magento’s Networking Party
May 29, 2013 I 9:00 am (PDT)
Benefits and Best Practices for Upgrading to Magento Enterprise Edition 1.13
Magento Enterprise Edition 1.13 offers optimum performance and scalability, but, as with any software upgrade, there are many questions merchants have, such as “Do I really need to upgrade? What’s the benefit for me to do so?” and “What’s the best way to upgrade smoothly?” Get answers for these questions, and more, in our upcoming webinar.
In this webinar, the Magento team will cover:
- Key features of 1.13 that drive business results
- Advantages of upgrading
- Upgrade process best practices
Date: May 29, 2013 I 9:00 am (PDT)
Udi Shamay, Department Head, Expert Consulting Group
Baruch Toledano, Director, Product Management
Magento welcomes WebShopApps as the newest Platinum Industry Partner. Established in 2008 and a Gold Industry Partner since 2011, WebShopApps has been a consistent, innovative leader in the development of eCommerce shipping solutions, with their products in use on a large number of sites worldwide. Because of their success in the Magento community, they have been hand selected to join as a Platinum Industry Partner.
“We’re truly honored to be a Platinum partner of Magento’s and feel this speaks to our years of dedicated work within the Magento community,” says WebShopApps owner Karen Baker. “But it’s also a direct reflection of the support and loyalty we’ve received from the many thousands of merchants who have utilized our products over the years. Our sincere thanks and appreciation goes out to each and every one of them.”
WebShopApps has marketed over 40 advanced shipping extensions to date, and they show no signs of slowing down in 2013. At this year’s Magento Imagine eCommerce Conference, WebShopApps announced a partnership with the logistics company Cerasis on a new freight shipping extension, and also demonstrated an all-in-one, cloud-based shipping interface called ShipperHQ.
Visit WebShopApps at www.WebShopApps.com
Or learn more about ShipperHQ at http://www.ShipperHQ.com
From May 29-30, the Magento team will travel to the Netherlands to celebrate the fifth-annual Meet Magento event with the Dutch community and kick-off a small European tour of industry events! After visiting Netherlands, the Magento team will travel to Meet Magento Germany and Bargento in Paris before coming back to the U.S. for IRCE in Chicago.
This Meet Magento event brings together a variety of online retailers, Magento Solution and Industry partners, eCommerce executives, agencies and Magento developers. It has become the most important yearly event for all companies involved with Magento solutions in the Netherlands to share their eCommerce experiences and expertise.
After the opening keynote by Magento Co-founder and COO Roy Rubin, the event will have over twenty-five highly-qualified speakers that will offer topics ranging from marketing and business to development and optimization, and there will be an introductory workshop for Magento solution beginners. The event also features a complete English track and several breakout sessions for International visitors.
A limited number of last-minute tickets are still available for €140. For more information on the event and ticket sales in English, visit meet-magento.nl/en. Don’t miss out on this opportunity to Meet Magento in the Netherlands at the end of May!
Meet Magento Netherlands is brought to you by Dutchento.
We are delighted to announce that Delicious Karma is the winner of Magento’s Most Innovative Enterprise Site of 2012 Award. As a new daily-deals startup, Delicious Karma wanted a fully scalable eCommerce site that could support the company’s rapid growth and cutting-edge business model. To make this happen, Silver Solution Partner Rocket Web leveraged the Private Sales, Rewards and Social Media features built into Magento Enterprise Edition, and launched a public beta that engaged over 5,000 active users, and generated an average order size of $70 within the first six months. Since then, Delicious Karma has acquired thousands of new users, and they have a 40% repeat-purchase rate.
Michelle Ritchie, chief marketing officer and founder of Delicious Karma, couldn’t be happier. “Magento Enterprise has enabled us to build something not previously possible: a network of deeply engaged food lovers that want to discover, learn and share their passions for delicious, real food.”
“We continue to be impressed by the innovation from our solution partners as they push the boundaries of the Magento platform,” noted Roy Rubin, co-founder and chief operating officer at Magento. “The advances that Rocket Web brought to life for Delicious Karma capture the essence of the art and technical expertise of successful commerce. We look forward to seeing our merchants and partners continue to push the bleeding edge of commerce innovation in 2013.”
Congratulations to Delicious Karma and Rocket Web, and thank you again to all of the partners and merchants who submitted entries for the 2012 award!
Kate Starmer-Smith created Atterley Road to get all of her favorite brands and high-street boutiques into one place: the home of beautiful clothes. It would be a place that would remind you of your most stylish friend, someone in-the-know, but approachable. To be the first to make this happen, Starmer-Smith turned to Magento Solutions Partner Screen Pages for a site that could combine compelling photography and lifestyle content with her unique shopping experience.
Screen Pages tapped Magento’s flexible, customizable eCommerce platform, Magento Enterprise Edition, for an elegant online store with a clean design, attractive navigation, sophisticated merchandizing tools, strong social marketing features, and the ability to integrate with JDA’s Red Prairie ERP system for fulfillment.
Atterley Road launched in mere months—on time and on budget. Immediate results included over ten-thousand daily visitors, a 400% projected increase in yearly sales, and the number five spot on Vogue’s list of Top 100 Online Stores.
View Full Customer Success Story
Thousands of companies – including many of the world’s biggest brands – are using Magento Enterprise to grow their online businesses. Wondering how Magento Enterprise can help your business?
Have a Magento success story you’d like to share? Contact firstname.lastname@example.org.
Roy Rubin, Co-Founder and COO of Magento, will launch the 2013 Bargento event in Paris, on June 4th. This event is a great opportunity for the European Magento ecosystem to meet other developers, partners and merchants and learn more about Magento.
Along with an opening keynote speech from Roy Rubin, this year’s exciting workshops and learning sessions include, a live analysis of several innovative Magento based websites by Magento Developer NBS System and Magento Solution Partner DND Agency, an online persuasion analysis that can help eCommerce sites increase conversion rates by psychologist and Magento expert Guido Jansen, and presentations of new projects by Yoav Kutner (Oro CRM) and Fredéric de Gombert (Akeneo).
Magento is also sponsoring the free Bargento after party in one of the most prestigious venues in the heart of Paris, Palais Maillot, so don’t miss this event!
For more information on Bargento and to register, visit bargento.fr and be sure to follow them on Twitter.
Bargento 2013 is brought to you by NBS System.
The February 2013 edition of Tom Robertshaw’s quarterly eCommerce survey reports that Magento is the leading eCommerce platform among Alexa’s top one million sites for the third year in a row.
The survey analyzed the platform signatures of the Alexa top one-million websites and found that 26% of them are using Magento. Not only is this a 30% increase in market share since the February 2012 report, it is almost triple the number of sites using the second and third place platforms. This year, the survey also looked at the top 100,000 busiest sites and found that Magento powers 28% of the store sites on that list, which is more than double the number of stores using our closest competition.
“Our business keeps growing for one simple reason,” says Magento founder, Roy Rubin. “Our customers are succeeding.”
Thanks again to Tom Robertshaw for this survey, and to all of the merchants, developers, partners and community members who have found success on Magento platforms.
About Tom Robertshaw’s Survey:
The survey takes the list of the top 1 million sites as provided by Alexa (an Amazon-owned company). It then fetches the HTML document for the home page and analyses against a library of over 225 platform signatures that have been written. The accuracy of the survey is being improved with each edition as signature rules are added and reviewed.
Want to know more about how leading companies are succeeding with Magento? Read our Customer Success Stories.
Our Online Instructor-Led, Managing Your Magento Store course will show you how to set up and configure your Magento Enterprise Edition site and store to meet the needs of your customers, and to grow your business. Tailored to store owners, merchandisers, and operations staff, this course covers all aspects of the Magento Admin Panel, including Catalog, Product Marketing and Operations.
We’re also offering this class at two different times, so there is sure to be a schedule to fit your needs:
Managing Your Magento Store
May 20 – 24, 2013
9am – 12:30pm PDT
July 22 – 26, 2013
5am – 8:30am PDT
No travel is required for this instructor-led, online course so register today!
From June 3-4, 2013, Netresearch is hosting its fifth-annual Meet Magento Germany and the Magento team will be traveling to Leipzig to celebrate this milestone with the passionate German community! The event brings online retailers, eCommerce executives, industry partners, agencies and Magento developers together to share their Magento eCommerce experiences and expertise.
The two day program will include an opening keynote address by Roy Rubin, special sessions from the Magento team, and over forty highly-qualified speakers. The conference offers topics for every interest, from process-optimization strategies for Magento beginners, to creating responsive design, to internationalization.
“We are pleased that we were able to establish Meet Magento in [such a] short time as a must-attend event for online retailers, Magento partners and software developers. We will celebrate the fifth anniversary of the event in a special way at our traditional after-show party in the Moritzbastei.” said Thomas Fleck, director of Netresearch App Factory AG.
A limited number of last-minute tickets are still available for 215€. For more information on the event and ticket sales, visit meet-magento.de. Don’t let this opportunity pass you by. Be in Leipzig in June!
Join Magento at the Intersection of Commerce and Couture
Fashion Digital Los Angeles (FDLA) is the first and only conference exclusively dedicated to the world of fashion and eCommerce, and Magento is honored to be the lead sponsor of the upcoming FDLA event, on May 16th, at the Director’s Guild of America Theater.
This is an exciting opportunity to network and connect with hundreds of digital executives from leading fashion brands including HauteLook, Guess, Refinery29, Pacific Sunwear and more. Hear keynotes from the co-founders of Modcloth, Eric and Susan Koger, Chief Creative Officer of BCBGMAXAZRIAGROUP, Lubov Azria and our very own, Co-founder and Chief Operating Officer of Magento, Roy Rubin!
We wanted to extend a special invitation for you to join us at the conference, and as a Magento guest, you can save 25% with Promo Code: 25MGTO
For more information on all the speakers and to register for the event, please visit lafashiondigital.com.
We hope to see you there!
Hosted by Magento Partner Netresearch, the Developers Paradise conference heads off to Palma de Mallorca, Spain, September 16th-19th, 2013.
At this annual summer event, attendees from all over the world will join in a lively exchange of knowledge, exciting sessions and workshops, fun free-time activities and lots of networking, all in a gorgeous island setting. As always, the focus of this conference is for attendees to share their knowledge of and experience with Magento.
This year, Netresearch is also encouraging attendees to help lower ticket prices by registering more than seventy attendees before May 31st, and by finding more sponsors for the event. A clever ticker on the event website informs conference guests of the current sponsor count and funds raised.
Tickets are already on sale for the event, and you can purchase them at the early-bird price until the end of May. After May 31st, tickets will be available at a late-registration price, so don’t wait!
If you want to be part of the event and contribute topics for discussion, feel free to fill out the Call 4 Papers form on the “Schedule” page. Find more information about the event at: http://www.developers-paradise.com.