Magento U in Kiev
Magento U is hosting their Fundamentals of Magento Development course in Kiev, Ukraine next week! This is a fantastic opportunity for developers in the area to learn the architecture, terminology, and core functionality of Magento Enterprise Edition from Magento experts.
Fundamentals of Magento Development
*The class will be taught in Russian and the materials will be in English. Класс будет проводиться на русском языке, а материалы будут на английском.
This course will also be available in:
Upcoming Online Instructor-led Courses
» July 22–26
» July 29–August 1
» July 29, 30, 31 & August 1, 5, 6, 7, 8
» August 5, 6, 8, 9
*All of these courses are instructor-led
Magento Developer Certification at MagentoLive Australia
On July 23, Magento U will be offering two Magento Certification Exams for developers at the MagentoLive Australia event in Sydney. If you’re attending the event, don’t miss this chance to get certified! Register
Tickets for MagentoLive Australia are now sold out and we’d like to send out a big thank you to our Australian ecosystem for their enthusiasm and support for this event. We can’t wait to see you in Sydney! Attendees, keep an eye out for email updates.
MagentoLive Australia is almost here and there’s still time to register! Here are four of the great events we have planned to bring you insider ideas and information and help you connect with eCommerce experts and merchants in the Australian market.
1. Magento Co-founder and COO Roy Rubin Will Be Keynoting
Magento Co-Founder and eCommerce innovator Roy Rubin will be there as a keynote speaker to share updates on Magento’s momentum and plans, an overview of eBay Inc.’s vision for commerce and examples of Magento customers who are on the leading edge of innovation. Don’t miss it!
2. Breakout Sessions With eCommerce Leaders
MagentoLive Australia will feature breakout sessions on business and technology where partners, merchants and technologists will share their expertise. These sessions will include:
3. Special SEO Session
4. Magento Enterprise Edition Merchant To Merchant Sessions
Join your peers from other Magento Enterprise Edition* merchants for networking, idea exchange and collaboration. The event is dedicated to merchant networking and collaboration, and the content is entirely driven by merchants. There will be no Solution Partners, Industry Partners or any other vendors in attendance. This is a fantastic opportunity for merchants on Magento Enterprise Edition to meet and share ideas and best practices, and we hope you can attend..
Where: Sydney Sofitel Wentworth, Adelaide room – 4th Floor
RSVP: Please RSVP to attend
If you are a merchant on Magento Enterprise Edition interested in attending the event and have not yet registered for MagentoLive Australia, the first step is to register for the conference! If you are already registered to attend MagentoLive Australia and wish to join us for the Merchant to Merchant session, please RSVP here.
For any further questions about the Merchant to Merchant event, please email firstname.lastname@example.org.
*The Merchant to Merchant event is open only to merchants on Magento Enterprise Edition.
Magento Gold Industry Partner Canada Post is holding their second annual Canada Post E-commerce Innovation Awards event on September 25th in Toronto to recognize Canada’s leading online retailers—and reward the best of them with $1 million worth of total prizes!
Hundreds of Magento merchants are using their new extensions to provide shoppers with more choice and flexibility when it comes to shipping, delivery, tracking and returns. Enter now for a chance to win!
Award categories include:
Top four reasons to enter:
1. Serious prizes! Canada Post is providing $1 million in total prizes to the winners in the form of shipping contracts and marketing packages.
2. Opportunity to connect. Join e-commerce experts in the perfect environment to generate new ideas, potential partnerships and key business contacts.
3. Promote your brand. Showcase your business to media and would-be investors. Finalists will be recognized and honored for their hard work, entrepreneurial vision and contribution to Canada’s economy—whether they’re retail giants or small start-ups.
4. Entry submission is free. But don’t wait! The July 12th deadline for applying is fast approaching.
To learn more or apply, visit canadapost.ca/ecommerceawards. In the application, type in “Magento” as the e-commerce technology.
For more details about the Canada Post E-commerce Award application process, click here.
Magento Gold Solution Partner Optaros sets the bar with twenty-five Magento Certified Developers, three Front End Certified Developers and numerous implementations that are bringing in over $400M annually.
Tell us a little about your business and how you became involved with Magento Enterprise Edition.
Optaros is a global digital commerce service partner that helps companies conceive, build and operate commerce solutions to accelerate revenue and decelerate costs. Part creative digital agency, part systems integrator, and part strategic consultancy, Optaros takes a holistic approach to creating exceptional commerce experiences for exceptional brands.
Optaros is 100% focused on digital commerce and the technology ecosystem that supports it. From core eCommerce and mobile to omni-channel and multi-channel experiences, Optaros delivers next generation tools and experiences that enable consumers at every digital touch point.
Optaros became involved with Magento Enterprise Edition in 2008 because it was the best open source eCommerce platform available with the flexibility to customize and integrate with our clients’ core systems.
Optaros also built, hosts and supports some of the largest Magento Enterprise Edition powered sites, driving more than 5M visitors a day, 6,000 orders in peak hour and $400M in annual online revenue.
What are the key factors behind your success with Magento?
When speaking with large enterprise companies looking for an eCommerce platform, we are often asked why they should consider Magento Enterprise Edition. The question comes up because there is a common perception that Magento Enterprise Edition is not appropriate for bigger organizations, driven by its roots in enabling smaller businesses as an open source platform. But we have found that the opposite is true. In fact, it’s been Magento Enterprise Edition’s flexibility and scalability that have made our implementations so successful.
Our clients are typically large enterprises that are looking for a more agile – one that will grow and adopt new features quickly. The Magento team understands that they can only focus on the core platform and truly new capabilities will be driven by others. And our customers agree, seeing Connect as a unique opportunity for the community keep injecting fresh features into the platform. They feel that the this model, coupled with Magento Enterprise Edition’s relatively open architecture, will leave them less boxed-in and vendor dependent in the future.
We have found that Magento Enterprise Edition, when set up and customized properly, can scale to support significantly large online businesses, well into the 100s of millions in turnover annually. These sites are also highly available. The Magento team recently announced the launch of 1.13, which incorporates new indexing features originally planned for 2.0. The statistics presented at the conference show the improvements making great strides toward supporting high-volume using the core platform.
When it comes to value, Magento Enterprise Edition leads the way. Compared to many of the other platform options available, Magento Enterprise Edition offers lower acquisition and operating costs. We have customers of all sizes who choose Magento Enterprise Edition because it is cost-effective, built on open source technology and lets them control and customize the look and feel, content, and functionality of their online stores.
Why did you decide to have your developers take the Magento Developer Certification exam?
The majority of our developers have been working with Magneto Enterprise Edition for years – before the Certification exam was even available. So when the opportunity came along, having them take the exam was a natural step for us to get their institutional knowledge recognized. The first developers passed the Magento Developer Plus certification shortly after it was released, then it became “viral” within our office. We organized study groups and we more than twenty people get certified in before the end of the year.
We also got involved in the new Front End Developer Certification Exam and, as part of the Advisory Board, we have been helping the Magento team and the Magento community ensure the certification matches the skills the developer need to implement successfully on the platform.
How many Magento Certified Developers do you current have on staff? How will having these certified developers help your business?
Optaros has one of the largest groups of Magento certified developers, with twenty-five on the scoreboard. As Optaros implements Magento Enterprise Edition for large accounts, we continue to focus on the Developer Plus certification. We are also investing in the Front End Developer certification that was announced at the 2013. We already have three Magento Front End certified developers.
What does this mean for our customers? It means they are guaranteed the highest quality solution, as well as better performance and lower maintenance costs. It’s also a proof of our commitment to Magento Enterprise Edition.
What drives you to do what you do?
Optaros is passionate about Digital Commerce, particularly when it comes to helping drive online success for our customers. Whether we’re building the best customer experiences imaginable, performing complex integrations or scaling the largest Magento Enterprise Edition implementation, Optaros is passionate about driving commerce success for companies of all types and sizes, from B2C retailers to branded manufacturers to B2B organizations and to multi-level retailers.
In addition to rolling out Magento Enterprise Edition as a single platform across multiple brands and business types, we are also well-versed in customizing Magento Enterprise Edition to support specific business models needs (e.g., multi-tiered marketing) and in scaling Magento Enterprise Edition for high throughput and performance.
Optaros also uses Magento Enterprise Edition when implementing Private Event Retailing (PER) experiences for customers. Whether it’s a flash sale site or a loyalty rewards program, Optaros’ PER solutions utilize Magento Enterprise Edition as a foundation for digital commerce sites that create a feeling of exclusivity among customers. PER initiatives help retail clients sell off excess inventory and build a new revenue stream while creating a feeling of exclusivity and urgency for customers.
To find out more about how Optaros can help you build a better eCommerce business with Magento Enterprise Edition, visit their listing page on our website.
Developers: find out how you can join the growing ranks of Magento Certified Developers.
Congratulations to our new Magento Connect Staff Picks! Our Staff Picks highlight some of the best extensions in Magento Connect, extensions that are truly helping merchants improve their businesses. Staff Picks are selected from both Magento Enterprise Edition and Magento Community Edition extensions, and developed by both Magento Industry Partners and our ever-growing community of independent developers. Check them out!
How we picked them
Our algorithm for selecting Staff Picks is something of a secret sauce. It’s based on, but not limited to, the following criteria:
Want to be considered for Staff Picks?
Make sure you can check off as many of the above criteria as you can. Extensions that do not fulfill the criteria are not excluded or ignored, but the more of them you can check off, the better your chances of being selected. More importantly, improving your extension is also good for your business.
The following are easy ways to improve your chances of selection – and they are good for your business:
Again, congratulations to our new Staff Picks! And thank you to all of the Industry Partners and independent developers that have posted extensions. Your extensions are driving real benefits for Magento merchants, enriching Magento solutions and improving the Magento ecosystem. Thank you – and keep up the good work!
With 56% of eBusiness decision makers polled by Forrester Research, Inc* planning to increase their eCommerce technology investment, you need to ask the right questions to ensure that your project achieves the ROI that you expect.
Join guest speakers, Forrester principal analyst, Peter Sheldon, and Forrester consultant, Michael Speyer, to hear about the latest eCommerce industry trends impacting merchants’ technology purchase decisions and learn about Forrester Consulting’s Total Economic Impact model as a framework for building a business case for your eCommerce implementation or expansion.
Peter Sheldon, Forrester Principal Analyst serving eBusiness & Channel Strategy Professionals, will present his latest insights into the state of eCommerce and an overview of key cost and ROI considerations in measuring the business impact of your eCommerce platform.
Michael Speyer, Forrester Principal Consultant serving Sales Enablement Professionals will present the Total Economic Impact model and the key findings of the commissioned study conducted by Forrester Consulting on behalf of Magento – The Total Economic Impact of the Magento Enterprise eCommerce Platform.
The webinar is on Thursday, July 18, from 9am-10am PDT
* Source: September 2012 “The Forrester Wave™: B2C Commerce Suites, Q3 2012”, Forrester Research
My grandfather purchased a new Oldsmobile every three years for most of his adult life. He was a mechanical engineer and an educated consumer who knew more about cars than most people. He didn’t buy an Oldsmobile because it was the best product for the best deal. My grandfather purchased the same brand of car every three years because he purchased it from the same salesman. That salesman knew his business and paid attention to my grandfather. The Olds salesman connected with my grandfather emotionally, and sold him car after car without haggling on price, so, my grandfather, the tech-savvy engineer, was a fiercely loyal Oldsmobile man.
Loyal eCommerce customers cost less to maintain than it costs to acquire a new customer. They have higher average order values and tend to advocate your message to friends. A recent Adobe study, ROI from Marketing to Existing Online Customers, shows that across retail verticals in the US, on average, 8% of online customers are repeat shoppers, and they make up 41% of total revenue.
To gain more repeat buyers and loyal customers, start by understanding what your passions are and where you want your business to go. Then look at your customers and discover what they care about. Understand the emotional benefit your customers receive from your brand. With this, you can turn good customers into fiercely loyal customers. Fiercely loyal customers won’t bother looking for somewhere else to shop, and they tend to bring others to your brand. They are loyal with heartfelt, powerful intensity. Achieving this with customers that you can’t shake hands with and look in the eye takes planning, honesty and vision, but when done right, can be very efficient and effective. Continue reading article…
About the Author: Rocket Web is a full service Magento strategy, design and development boutique based in the Chicago area. Rocket Web is thrilled to contribute to the art of e-commerce as the winner of the Most Innovative Magento Enterprise site of 2012 for our work with Delicious Karma. We are continuously driven to innovate and solve complex problems with elegant solutions. Focusing on specialty foods, relaxed luxury goods and B2B verticals, Rocket Web offers a personalized, adaptive approach in partnering with merchants to dominate their market. You can follow us on twitter @rocketwebinc or the CEO @mattmac.
Tickets for MagentoLive Australia are selling quickly and the Early Bird tickets are almost sold out! This is going to be a great local event to:
Meet Key Magento Executives and Industry Leaders
Over the course of our experience, we’ve found there are generally two types of merchants: those who understand the importance of design and those who will. Site design—which encompasses visual design, user experience, and even content—helps to implicitly and explicitly establish customer trust. It helps define your brand and differentiate it from the competition, and there’s no shortage of that. To help merchants get the most out of their Magento Enterprise Edition investment, we’ve put together a list of some key areas for you to consider when building or upgrading your eCommerce channel.
Custom Interface Design
One of our favorite aspects of Magento Enterprise Edition is the complete control the platform offers in terms of customizing the look and feel of a site. When it comes to the visual look and user interface, the sky’s the limit, and this is a major advantage of the platform. Sure, there are hundreds, if not thousands, of prepackaged themes available, but your business and brand are unique. Every aspect of your site design should reflect that. The key is to “conform the website to the content, rather than conforming the content to a predetermined layout,” says Bryan Herhold, Front-End Team Lead and certified Magento Developer at Gorilla Group. Take advantage of the flexibility that Magento Enterprise Edition affords, and make your eCommerce channel truly yours.
Design for the Experience
Conversion is the primary goal of any eCommerce business, but there’s more than one way to get there. For instance, a multi-channel retailer competing primarily on price and service may be most concerned with design that gets customers to add products to their cart and through checkout as quickly as possible. Whereas, a brand manufacturer may need design that places more importance on demonstrating their product’s quality, or building community and brand loyalty, in order to meet their customer’s needs and expectations. Finding the right place within this spectrum of experiences influences both primary conversion events (sales) and secondary events (signups, shares, reviews, in-store visits, etc.). Read entire article…
About the Author: Combining award-winning website design, development, strategy, post-launch managed services and hosting, Gorilla delivers innovative ecommerce solutions to B2B and direct-to-consumer brands across industries. A Magento Gold Solution partner headquartered in Chicago, Gorilla has unmatched expertise creating unique, functional shopping experiences that connect brands with their customers, producing better ROI through the digital channel. That’s why Gorilla is a Smarter Species of Commerce. www.gorillagroup.com
eCommerce Forums are coming to a city near you!
Attend one of these informative eCommerce events and learn about Magento Enterprise and how to attract more customers, improve customer loyalty, increase average order value, maximize online revenue and much, much more.
Click on the calendar date to register for an event!
Space at these events is reserved for merchants and their eCommerce decision makers. There is no charge, but you must register to attend.
Magento Certification can help you:
Prove your advanced knowledge of Magento Enterprise Edition
Get Certified Now!
Join MagentoLive in Australia!
MagentoLive events are part of our ongoing efforts to provide members of the Magento ecosystem with more opportunities to connect locally. We’re kicking this year’s events off with MagentoLive Australia, and we hope you can join us!
Meet Key Magento Executives and Industry Leaders
and sit in on exclusive conversations about eCommerce trends and growth.
Connect with eCommerce Experts
including merchants from successful brands, Magento Solution Partners and community members.
The Sydney Sofitel
This modern, five-star hotel is located at in the heart of the central business district, and it is walking distance to many of Sydney’s major icons and world famous attractions. The MagentoLive Australia conference area will have a spacious layout over one main level to increase networking opportunities and easily transition between the sessions, exhibit and catering areas.
Hope to see you in Sydney!
Magento U’s On-Demand course “Fundamentals of Magento Development” is a great way to learn development and implementation best-practices on your own schedule. But should you also take the instructor-led version? Absolutely! But…why? What are the benefits of taking the course in person?
To answer that question, we went out and spoke to to some Magento U graduates. Adam Ring, Technical Project Manager at Temple & Webster says, “The Magento U Fundamentals instructor-led course was ideal for Temple & Webster because it allowed us to interact directly with an expert Magento Evangelist. They were able to answer our most complex Magento questions. The Fundamentals course is appropriately in-depth which has helped us enormously by providing us with much greater context to our understanding of the Magento platform. Highly recommended for those serious about the getting the best out of Magento.”
Ben Marks, an experienced Magento U instructor, also gave us his perspective in this new video–check it out!
For more information on Magento U and our upcoming courses, check out the Magento U site.
Gartner defines Big Data as, “High volume, high velocity, and/or high variety information assets that require new forms of processing to enable enhanced decision making, insight discovery and process optimization.”
Forrester on the other hand, uses a more business-friendly definition: “Big Data is the frontier of a firm’s ability to store, process, and access (SPA) all the data it needs to operate effectively, make decisions, reduce risks, and serve customers.”
Take the “Big” out of it, and it comes down to understanding how to use all data to meet customer needs and grow your business.
There are three key concepts of a data-driven approach:
1. Results Oriented Execution: This means that you are looking to drive a business outcome, such as growing your revenues by 10%. Before you launch any strategy, you should know what results you want. This will help you understand what data you should be tracking and analyzing, and how it reflects on your strategy’s effectiveness.
2. Data Driven Decision Making: This means that you are looking to reduce the trial and error that comes with making decisions on gut-feel and anecdotal information. Instead, you are looking to move to making informed decisions using data.
3. Focus on Actionable Data: This means that you are looking to focus on data that helps you make the decisions you need to achieve the results you aspire.
When viewed in this light, it becomes a lot easier to avoid getting distracted from the hype of Big Data, and instead focus on deriving the maximum value from all data you have access to.
There are a number of ways to get started here. One helpful approach is recognizing that there are different types of data. A useful segmentation is along the depth and breadth of the data available:
• Micro, or “narrow” data, refers to deep transactional, customer or segmentation data.
• Macro, or “broad” data, refers to shallow and wide data such as market data, indices, market trends and more.
Both Micro and Macro data are Big Data, and Magento merchants of all sizes can glean actionable insights from both.
Micro data can reveal greater insights about differences in customer behavior on your store. For example, identifying key segments such as first time buyers, loyal customers, most valuable customers, and measuring their purchase behavior and contribution to revenue, can reveal valuable differences in customer behavior. Armed with these insights, merchants can target segments with appropriate offers and messages. Similarly, conducting A/B testing can provide merchants with insights on messages and strategies that work with their customer base.
Macro data can help add context to your online store performance. For example, comparing sales growth for your store with relevant category trends can help identify opportunities for performance improvement. Similarly, profiling transacting customers along demographic attributes can help merchants identify dominant personas and target their keyword-spend accordingly.
Magento Connect offers a number of extensions that specialize in analyzing both “micro” and “macro” data. Check out Lexity,
These are just a handful of specialized extensions found on the Magento Connect marketplace that offer unique insights with clever analysis of data. With access to the right insights, Magento merchants can start taking advantage of Big Data to compete more effectively.
We welcome your inputs and feedback. You can reach me at email@example.com or via Twitter (@abhirele)
Related Links: “Hidden Gems: Using Data Driven Insights to Grow Revenue”, panel discussion at Imagine 2013 in Las Vegas, April 8-10, 2013
Based on interviews with five Magento merchants who migrated from other eCommerce solutions, Forrester Consulting created a composite merchant with $40m in annual online sales and analyzed the main costs, revenue lift, and ROI attributable to the Magento platform.
The study concludes, “Overall, we found that Magento Enterprise Edition provided the interviewed merchants with a stable, scalable, flexible platform that contributed to their incremental online revenue growth.”
Total Economic Impact
“Magento Enterprise Edition Enables A Scalable eCommerce Platform That Drives Businesses’
For a hypothetical composite merchant with $40 million in online sales that operates both brick-and-mortar stores as well as its eCommerce website, the study found that with the Magento Enterprise Edition Commerce platform the composite merchant experienced the three-year risk-adjusted costs and benefits shown in the below table:*
“The composite merchant experiences an average revenue uplift of 17.3%. Of this, 20% is attributed directly to the Magento platform. We note that the interviewed merchants attributed between 10% and 80% of their revenue uplift to the Magento platform. For the interviewed merchants, revenue uplift was driven by more frequent marketing activities, sales events, and site optimization, which are enabled by Magento’s features and scalability.”*
To read the full commissioned study conducted by Forrester Consulting, The Total Economic Impact of the Magento Enterprise Edition eCommerce Platform, please go to: magento.com/tei
* Forrester Consulting – The Total Economic Impact Of The Magento Enterprise eCommerce Platform – p. 2.
Tracy Reese’s designs have been worn by luminaries such as First Lady Michelle Obama, but Reese’s website wasn’t delivering the experience (or the sales) that she wanted.
Thousands of companies—including many of the world’s biggest brands—are using Magento Enterprise Edition to grow their online businesses. Find out how it can help yours.
Welcome to The New Age: Making The Most of Google’s Paid Shopping Feed
Traffic from Google Shopping has been a major source of traffic for the eCommerce industry for over 10 years now. While it’s gone by different names like Google Base and requirements have evolved over the years, the basics remained the same: submit accurate data, with product inventory, pricing, and links to images, and the world’s largest search engine would send traffic your way.
This all changed in Q3 2012, sending shockwaves and panic through the industry as merchants attempted to grapple with the change amid a busy holiday season. Amazingly, despite all of the advance notice and forum buzz, many merchants were caught unawares and had to adapt quickly, sometimes haphazardly. Now that we have had a full 9-month gestation period to deliver the change, let’s revisit the changes to Google Shopping and talk about how to get the most out of the platform!
October 2012: Conception
If you were one of the merchants affected by this change, or you’ve been interested in getting started with Google Shopping Product Listing Ads (PLA), but weren’t sure how to get a good return on your investment, keep reading. Google Shopping’s change from a free shopping portal to a paid shopping comparison engine was seemingly inevitable, as Google was one of the last shopping engines to embrace this model, albeit late in the game.
Though Google had been slowly adding more and more paid listing categories and benefits during the first part of 2012, the final cutoff of free traffic didn’t come until late 2012.
What Has Google Shopping Delivered?
Here are the big differences:
• All Google Shopping is now paid search. There are no more freebies. Google claims that going the paid route will introduce more accountability to the shopping portal, which for years had been known to feature grossly inaccurate or misleading product listings. “Put your money where your mouth is” sums it up.
• Google PLAs now show up in traditional PPC spots (above organic listings and to the right side), whereas the traditional listings before intermingled with the organic results. This provides a vitrine for your products, rather than being tossed into the open market of organic listings.
• Shopping feeds are now managed both through the Merchant Center and Google AdWords. You feed your products to your Merchant Center account, but the real heavy lifting is done inside AdWords, where you control your bids, promotional text, and ad groups.
You Need This!