How to Install PrestaShop | Video Tutorial

If you are looking to learn how to install PrestaShop, you came to the right spot. This easy to understand video, created by PrestaShop Forum Moderator, Fabio Porta aka Nemo1, introduces the 1.6 version of PrestaShop and teaches you step-by-step how to … Read more

4 Essential Tips To Improving Your On-Site Search Engine

This week we welcome Steve Chou, co-owner of Bumblebee Linens and MyWifeQuitHerJob.com. Within a year of launching, Steve’s online store – Bumblebee Linens – successfully netted over $100,000 in sales. Yes, that’s right – 6 figures in one year. He … Read more

August Staff Picks: Top 3 Features to Help You Sell More

In an ever growing and competitive online market, you are always looking for the right tools and features to help you sprint ahead. Our team has selected this month’s top 3 PrestaShop features to help you sell more. Best of … Read more

Infographic: Back-to-School Shopping and Ecommerce 2014

It’s that time of the year again, students and families around the world and especially in the United States are shopping for all their school year essentials. According to industry research, more and more of these shoppers are purchasing online … Read more

Reader Survey: Tell us what ecommerce topics matter to you!

Dear readers, your opinion matters! Please take our quick, 1-minute survey to tell us what topics you’d like us to cover on the blog.

Optimize your Ecommerce Site for Social Gift Giving

Finding the perfect gift is never an easy thing to do. According to Hubspot, 64.8% of consumers are turning to social media sites to find a perfect gift. To help PrestaShop merchants capitalize on this growing trend, we are introducing … Read more

PrestaShop World Tour: Meet Sweet Isabelle, a Canadian Online Store Turned Bakery

Canada is a fascinating and complex country for ecommerce. With two official languages (English and French), e-merchants have to work harder just to accommodate customers in their country. This however, is also a huge opportunity for merchants to quickly expand … Read more

6 Time-tested Ways to Reduce Abandoned Shopping Carts

Did you know that for every 1 shopping cart converted, 2-3 of them are abandoned? According to BI Intelligence, the global average rate for abandoned shopping carts is 71.2%. Want another staggering statistic? The estimated value of these shopping carts … Read more

PrestaShop v1.6.0.9 is available for download!

Today we released the latest version of PrestaShop, v1.6.0.9. In this new version, our development team responded to the feedback coming from 69 users in our amazing community! Thanks to their great contributions, you will find lots of enhancements plus … Read more

DIY Ecommerce Guide to Gorgeous Product Photography

When it comes to ecommerce and online retail, there’s no denying that product photography plays a huge role in customer purchasing behavior. Using beautiful, high-quality images to showcase your products will be your store’s biggest asset for increasing conversions. We … Read more

SEO Experts | Neil Patel of KISSmetrics and QuickSprout Gives SEO Advice for Ecommerce

We welcome Neil Patel, co-founder of Crazy Egg, KISSmetrics and Hello Bar. He has cemented himself as a top marketing authority. Forbes named him one of the Top 10 online marketers. Even President Obama recognized Neil as a top 100 … Read more

Ecommerce Success Story: How Eating Tools Built a Brand from Their Passion

Eating Tools is a NYC based PrestaShop store that sells handcrafted, well, eating tools. This online store was created by combining, owner, Abe Shaw’s ecommerce experience with his passion for handmade cutlery. After graduation, Abe managed ecommerce departments for several … Read more

SEO Experts | Jon Henshaw of RavenTools Speaks on SEO and Ecommerce

In our last edition of the SEO Expert Series, we interviewed Rand Fishkin of Moz. Today, we have the pleasure of meeting with with Jon Henshaw, Co-Founder & CMO of Raven Internet Marketing Tools. You might have seen him speaking at … Read more

42 of the Best Resources to Help You Get Started with Your Online Store

As a new online business owner, you’ll find that the more you learn about running an online store, the more there is to learn. From small tips and tricks to complete overhauls, you can always improve your online store. The … Read more

PrestaShop World Tour: Ecommerce Trends with CEO of growing NYC web agency

Our next stop in the “Big Apple” takes us to Outside the Pixel, a growing NYC web agency, to meet with their CEO, Aurélien. They shared new and upcoming ecommerce trends we think all online merchant should know. A recent … Read more

12 Free Ways to Grow your Ecommerce Business

As an ecommerce merchant, you’re always looking for ways to increase revenue and optimize profit. From boosting your site’s traffic to increasing your average order value, there are an overwhelming number of growth opportunities – not to mention that many … Read more

Top 5 tips for Price Comparison Sites

Price comparison sites are becoming increasingly popular among consumers and are an excellent way to advertise your online store and, at the same time, reach a higher percentage of qualified buyers. The savvy internet shopper is more inclined to use … Read more

4 Types of Reviews that will Make or Break your Business: Are you handling them right?

  Guest Article by Talia Shani, Author at Yotpo   “Delete, delete delete!” That’s how most of us respond to negative reviews on our stores. But is there a better way? We’ve all been there: One day you open an … Read more

SEO Expert Series | Rand Fishkin of Moz

Enter Rand Fishkin, world renowned SEO expert and co-author/co-founder of the Art of SEO, Inbound.org, and Moz. Rand’s an addict of all things content, search, & social on the web. He teamed up with PrestaShop Moderator, Lesley Paone of dh42 to give you expert … Read more

PrestaShop World Tour: Let’s meet a brick and mortar turned online shop in NYC!

The growing US ecommerce market, valued at $289 billion, is one of the largest in the world. With endless technological innovations, it’s easy to see why this market grows at 13%. We’ve stopped in New York City to learn more … Read more