Selling digital products online, a Success Story

Dulzura de Papel is a PrestaShop store designed and developed by Jimena, a passionate graphic designer, photographer, and graphic studio owner from Buenos Aires. She found a niche market in selling customizable themed decorations for children parties such as birthdays, … Read more

Top 10 Ecommerce Newsletters of 2014 from PrestaShop merchants

It seems like just yesterday we were making summer plans, but with a blink of an eye, the year has passed and we’re almost into 2015. Throughout this year, we’ve seen some great newsletters from PrestaShop merchants. Although it was … Read more

The 14 Most Popular Articles of 2014

The end of the year is coming up. It’s time to take stock of the past year and also give thanks! We’d like to thank you, our readers, who’ve been with us for all of our posts and made valuable … Read more

The Complete Guide to Create CMS Pages for your Online Store

Have you ever thought about the purpose of the links on the footer of every website? How about the static pages those links take you, such as the “About Us”, “Delivery”, “Legal Notice” or “Terms and Conditions”? Even if tiny … Read more

Ecommerce SEO Trends for 2015

What will Search Engine Optimization look like in 2015? It’s become something of a tradition for SEO professionals to come up with their predictions at the end of each year: are we looking at a full-scale revolution or a few … Read more

From bricks to clicks: 5 reasons you need to sell online today

Are you a small business with a local storefront thinking about selling online? Not sure if online shopping is a trend or the future? As an ecommerce software provider, we would (of course) say you definitely need an online shop. … Read more

6 A/B Tests for Optimizing your Online Store

Online merchants are always looking for ways to improve their online shop. Because of this, many experts have researched and tested different design elements to optimize the effectiveness of websites. As researchers learn more about online shoppers, they share their … Read more

Black Friday and Cyber Monday for the small, but nimble e-retailers

Analysts widely expect this year’s Black Friday and Cyber Monday to break the record again. From Friday November 28 through Monday December 1, retailers should see double-digit increases in online sales over the same period last year. The giants in … Read more

A quick guide to promoting black friday and cyber monday sales

Black Friday and Cyber Monday are literally days away.  Many online merchants will process their largest number of orders during the weekend. If you’ve downloaded our ecommerce holiday guide, you already have great ideas for promotions you can run. Once … Read more

4 tests to run before launching your ecommerce site

Have you ever visited an online store that looks like it accidently launched in the middle of construction? For many merchants, it’s no accident. New storeowners may sometimes be unaware of everything that should be tested before their store goes … Read more

Holiday Tool Kit for your Ecommerce Site

With the holidays just around the corner, there’s a buzz of excitement in the air. Each shop is decorated with festive home pages, ready to welcome this season’s holiday shoppers. To help you make the most of the shopping season, … Read more

Security Alert on the PayPal Europe module: Action required by December 3, 2014

Hello PrestaShop Community, An industry-wide security issue with SSL V3 has impacted PayPal. As a reminder, SSL (Secure Sockets Layer) is a cryptographic protocol designed to provide communication security over the internet. This specific SSL V3 issue is known in … Read more

10 Essential eCommerce Metrics for Google Analytics

To begin with, let’s assume that you have been running your eCommerce site for a while and have the most basic eCommerce metrics tracking set up in your Google Analytics account like: Transactions Transaction Revenue Transaction Shipping Transaction Tax Item … Read more

7 Free Ways to Learn How to Code Like an Ecommerce Developer

Now more than ever, understanding computer programming is opening doors for endless opportunities – especially in the ecommerce space. Although you may not need to know how to code to bring an online store to life, it certainly helps to … Read more

10 New Ecommerce Themes for PrestaShop

As soon as a customer visits your online store, your website design is the first thing that impacts your sales. From usability to colors, your ecommerce site must look and feel professional as soon as you launch. Not a designer? … Read more

3 Simple Growth Hacks for Ecommerce Customer Acquisition

So you have an online store with great products, now what? The success of your business depends on bringing in customers. But how can you attract those customers without cash flow and brand recognition? Growth hacking. Simply put, growth hacking … Read more

15 Examples of CTA buttons to drive conversions for online stores

Earlier this year we showed you the importance of call to action (CTA) buttons, emphasizing the significance of placement, size, shape, color and text. What works and what doesn’t? Today, we share 15 examples of CTA buttons to drive conversions … Read more

How to harness eBay for cross-border sales

If you’re an online merchant looking to expand your success, look no further than selling internationally. As consumers become more connected, they want the ability to buy anytime anywhere. It’s why cross-border transactions (CBT) has become a large opportunity of … Read more

Have you heard about PrestaShop’s Automatic Module Validator?

This story begins one weekend when François Gaillard, a PrestaShop developer, decided to spend 48 hours developing on a program that will automatically detect development errors in a module. After countless hours of coding, he created the PrestaShop Automatic Module … Read more

Using pop-ups for your online store: best practices and examples for 2015

Today we tackle a controversial topic: pop-ups. They have earned themselves a bad reputation as many find them annoying and intrusive. However, they are staging a revival through many popular websites. But do pop-ups really work? Today, we will demonstrate … Read more