Vote for PrestaShop! for the 2014 People’s Choice CMS Awards

Thanks to all the nominations from the community, PrestaShop has been selected as a finalist in two categories for the 2014 People’s Choice CMS Awards! Help us win by casting your vote today. It only takes a minute! Your vote … Read more

How to Leverage Pinterest for Your Online Store

Pinterest is a social media platform on the rise for online businesses. It boasts 135 million daily visitors, has more traffic than LinkedIn, Google+, and YouTube combined, and is only second to Facebook in driving users to a company’s website. … Read more

The Complete Introduction to Ecommerce Blogging

For years, blogging has proved to be the most effective inbound marketing method for online businesses. Ecommerce sites that blog successfully are driving more relevant traffic, increasing brand awareness and creating shareable content. This complete introduction to ecommerce blogging will … Read more

Why Bootstrap Has Matched the Hype

Bootstrap is no longer a buzzword in web-design. It has become a full-fledged action verb. “Are you having trouble starting your web-design project? Just Bootstrap it.” When a brand name like Twitter Bootstrap becomes an informal everyday word, you know … Read more

The Anatomy of Ecommerce Return Policies

A clear and comprehensive return policy reinforces credibility and is crucial for building customer trust. As an online merchant, a return policy helps you reduce the time spent on refunds, address customer concerns and increase profitability. So what should it … Read more

How to Install PrestaShop | Video Tutorial

If you are looking to learn how to install PrestaShop, you came to the right spot. This easy to understand video, created by PrestaShop Forum Moderator, Fabio Porta aka Nemo1, introduces the 1.6 version of PrestaShop and teaches you step-by-step how to … Read more

4 Essential Tips To Improving Your On-Site Search Engine

This week we welcome Steve Chou, co-owner of Bumblebee Linens and MyWifeQuitHerJob.com. Within a year of launching, Steve’s online store – Bumblebee Linens – successfully netted over $100,000 in sales. Yes, that’s right – 6 figures in one year. He … Read more

August Staff Picks: Top 3 Features to Help You Sell More

In an ever growing and competitive online market, you are always looking for the right tools and features to help you sprint ahead. Our team has selected this month’s top 3 PrestaShop features to help you sell more. Best of … Read more

Infographic: Back-to-School Shopping and Ecommerce 2014

It’s that time of the year again, students and families around the world and especially in the United States are shopping for all their school year essentials. According to industry research, more and more of these shoppers are purchasing online … Read more

Reader Survey: Tell us what ecommerce topics matter to you!

Dear readers, your opinion matters! Please take our quick, 1-minute survey to tell us what topics you’d like us to cover on the blog.

Optimize your Ecommerce Site for Social Gift Giving

Finding the perfect gift is never an easy thing to do. According to Hubspot, 64.8% of consumers are turning to social media sites to find a perfect gift. To help PrestaShop merchants capitalize on this growing trend, we are introducing … Read more

PrestaShop World Tour: Meet Sweet Isabelle, a Canadian Online Store Turned Bakery

Canada is a fascinating and complex country for ecommerce. With two official languages (English and French), e-merchants have to work harder just to accommodate customers in their country. This however, is also a huge opportunity for merchants to quickly expand … Read more

6 Time-tested Ways to Reduce Abandoned Shopping Carts

Did you know that for every 1 shopping cart converted, 2-3 of them are abandoned? According to BI Intelligence, the global average rate for abandoned shopping carts is 71.2%. Want another staggering statistic? The estimated value of these shopping carts … Read more

PrestaShop v1.6.0.9 is available for download!

Today we released the latest version of PrestaShop, v1.6.0.9. In this new version, our development team responded to the feedback coming from 69 users in our amazing community! Thanks to their great contributions, you will find lots of enhancements plus … Read more

DIY Ecommerce Guide to Gorgeous Product Photography

When it comes to ecommerce and online retail, there’s no denying that product photography plays a huge role in customer purchasing behavior. Using beautiful, high-quality images to showcase your products will be your store’s biggest asset for increasing conversions. We … Read more

SEO Experts | Neil Patel of KISSmetrics and QuickSprout Gives SEO Advice for Ecommerce

We welcome Neil Patel, co-founder of Crazy Egg, KISSmetrics and Hello Bar. He has cemented himself as a top marketing authority. Forbes named him one of the Top 10 online marketers. Even President Obama recognized Neil as a top 100 … Read more

Ecommerce Success Story: How Eating Tools Built a Brand from Their Passion

Eating Tools is a NYC based PrestaShop store that sells handcrafted, well, eating tools. This online store was created by combining, owner, Abe Shaw’s ecommerce experience with his passion for handmade cutlery. After graduation, Abe managed ecommerce departments for several … Read more

SEO Experts | Jon Henshaw of RavenTools Speaks on SEO and Ecommerce

In our last edition of the SEO Expert Series, we interviewed Rand Fishkin of Moz. Today, we have the pleasure of meeting with with Jon Henshaw, Co-Founder & CMO of Raven Internet Marketing Tools. You might have seen him speaking at … Read more

42 of the Best Resources to Help You Get Started with Your Online Store

As a new online business owner, you’ll find that the more you learn about running an online store, the more there is to learn. From small tips and tricks to complete overhauls, you can always improve your online store. The … Read more

PrestaShop World Tour: Ecommerce Trends with CEO of growing NYC web agency

Our next stop in the “Big Apple” takes us to Outside the Pixel, a growing NYC web agency, to meet with their CEO, Aurélien. They shared new and upcoming ecommerce trends we think all online merchant should know. A recent … Read more