5 Holiday Emails Every Ecommmerce Site Should Be Sending

Consumers are going to begin receiving an avalanche of emails for seasonal deals in a matter of weeks–if they haven’t already! We’ve put together 5 emails to help you stand out from the crowd–and 5 tips to keep you from … Read more

3 Must-Follow Rules For Addressing Your Online Store’s Customer Complaints

Customer complaints are not fun nor are they easy to deal with. However, when handled correctly, these complaints can help you build customer loyalty and improve your business overall. To help you become a master at handling customer complaints, we’ve … Read more

2014 Holiday Planning Calendar

Once the holiday rush is in full swing, you’ll find yourself juggling customer service, order fulfillment, gift-wrapping, email campaigns, inventory management…and that’s only the tip of the iceberg. Prepare for important holiday related dates ahead of time to avoid last … Read more

How to use your SEO keywords to structure your ecommerce site – Part 2 of 2

In part 1 of this series, titled ‘How to find the right SEO keywords for your online store’, we showed you a simple method for finding the best keywords for your online store. Now that you have your keywords, we … Read more

The Top 10 Things to Think About Before Designing an Online Shop

Guest blogger, Jerome Cathaud, Director of Operations at a full service web agency, shares his experience designing websites for online merchants. One of the most time consuming aspects of launching or rebranding an online business is designing a unique and … Read more

How to find the right SEO keywords for your online store – Part 1 of 2

Did you know that 75% of users never scroll past the first page of search results? Or that 70-80% of users ignore the paid ads, focusing on the organic results? In other words, SEO plays an important role in directing … Read more

Ecommerce Success Story: SelfPackaging makes packaging adorable with DIY boxes

SelfPackaging is a Spanish online store with an endless catalog of trendy DIY boxes. This online shop successfully applies the concept of “do it yourself” to the world of packaging, demonstrating that assembling your own gift boxes can be easy, … Read more

How to Use Video Marketing for Ecommerce

Over the last year, video marketing has become an increasingly important topic for online retailers. The rise in video content is largely tied to the limitations of flat product images. Since online shoppers can’t hold your products in their hands, … Read more

PrestaShop Beta Program – Questions & Answers

Last Tuesday, after many months of hard work, we were thrilled to announce that our latest project, a revolutionary cloud ecommerce solution, was made available for Beta testing. What’s so special about this cloud ecommerce solution? Well, for starters, it’s … Read more

5 Examples of Ecommerce Product Pages That Convert

The Internet is a gateway to an infinite number of products that online shoppers can choose from. If shoppers are not convinced by your product pages, they can easily leave your site and for your competitors’ shop. That is why … Read more

29 N Under, an Apparel Retailer, Migrates from Facebook to PrestaShop and Grows 1000%

In this success story, we’re introducing you to a PrestaShop store with a unique concept – “Dresses under $29”. No matter which item you select from 29 N Under’s online store, you’re guaranteed to pay no more than $29. This … Read more

E-commerce Paris 2014: Visit PrestaShop at the e-commerce event of the year

Once again, E-commerce Paris is the place to be for all major players in the online sales industry. Will you be there? We will! From September 23-25, 2014 visit PrestaShop at booths B041 and C041 in an exhibition space entirely … Read more

Vote for PrestaShop! for the 2014 People’s Choice CMS Awards

Thanks to all the nominations from the community, PrestaShop has been selected as a finalist in two categories for the 2014 People’s Choice CMS Awards! Help us win by casting your vote today. It only takes a minute! Your vote … Read more

How to Leverage Pinterest for Your Online Store

Pinterest is a social media platform on the rise for online businesses. It boasts 135 million daily visitors, has more traffic than LinkedIn, Google+, and YouTube combined, and is only second to Facebook in driving users to a company’s website. … Read more

The Complete Introduction to Ecommerce Blogging

For years, blogging has proved to be the most effective inbound marketing method for online businesses. Ecommerce sites that blog successfully are driving more relevant traffic, increasing brand awareness and creating shareable content. This complete introduction to ecommerce blogging will … Read more

Why Bootstrap Has Matched the Hype

Bootstrap is no longer a buzzword in web-design. It has become a full-fledged action verb. “Are you having trouble starting your web-design project? Just Bootstrap it.” When a brand name like Twitter Bootstrap becomes an informal everyday word, you know … Read more

The Anatomy of Ecommerce Return Policies

A clear and comprehensive return policy reinforces credibility and is crucial for building customer trust. As an online merchant, a return policy helps you reduce the time spent on refunds, address customer concerns and increase profitability. So what should it … Read more

How to Install PrestaShop | Video Tutorial

If you are looking to learn how to install PrestaShop, you came to the right spot. This easy to understand video, created by PrestaShop Forum Moderator, Fabio Porta aka Nemo1, introduces the 1.6 version of PrestaShop and teaches you step-by-step how to … Read more

4 Essential Tips To Improving Your On-Site Search Engine

This week we welcome Steve Chou, co-owner of Bumblebee Linens and MyWifeQuitHerJob.com. Within a year of launching, Steve’s online store – Bumblebee Linens – successfully netted over $100,000 in sales. Yes, that’s right – 6 figures in one year. He … Read more

August Staff Picks: Top 3 Features to Help You Sell More

In an ever growing and competitive online market, you are always looking for the right tools and features to help you sprint ahead. Our team has selected this month’s top 3 PrestaShop features to help you sell more. Best of … Read more