Ecommerce Success Story: How Eating Tools Built a Brand from Their Passion

Eating Tools is a NYC based PrestaShop store that sells handcrafted, well, eating tools. This online store was created by combining, owner, Abe Shaw’s ecommerce experience with his passion for handmade cutlery. After graduation, Abe managed ecommerce departments for several … Read more

SEO Experts | Jon Henshaw of RavenTools Speaks on SEO and Ecommerce

In our last edition of the SEO Expert Series, we interviewed Rand Fishkin of Moz. Today, we have the pleasure of meeting with with Jon Henshaw, Co-Founder & CMO of Raven Internet Marketing Tools. You might have seen him speaking at … Read more

42 of the Best Resources to Help You Get Started with Your Online Store

As a new online business owner, you’ll find that the more you learn about running an online store, the more there is to learn. From small tips and tricks to complete overhauls, you can always improve your online store. The … Read more

PrestaShop World Tour: Ecommerce Trends with CEO of growing NYC web agency

Our next stop in the “Big Apple” takes us to Outside the Pixel, a growing NYC web agency, to meet with their CEO, Aurélien. They shared new and upcoming ecommerce trends we think all online merchant should know. A recent … Read more

12 Free Ways to Grow your Ecommerce Business

As an ecommerce merchant, you’re always looking for ways to increase revenue and optimize profit. From boosting your site’s traffic to increasing your average order value, there are an overwhelming number of growth opportunities – not to mention that many … Read more

Top 5 tips for Price Comparison Sites

Price comparison sites are becoming increasingly popular among consumers and are an excellent way to advertise your online store and, at the same time, reach a higher percentage of qualified buyers. The savvy internet shopper is more inclined to use … Read more

4 Types of Reviews that will Make or Break your Business: Are you handling them right?

  Guest Article by Talia Shani, Author at Yotpo   “Delete, delete delete!” That’s how most of us respond to negative reviews on our stores. But is there a better way? We’ve all been there: One day you open an … Read more

SEO Expert Series | Rand Fishkin of Moz

Enter Rand Fishkin, world renowned SEO expert and co-author/co-founder of the Art of SEO, Inbound.org, and Moz. Rand’s an addict of all things content, search, & social on the web. He teamed up with PrestaShop Moderator, Lesley Paone of dh42 to give you expert … Read more

PrestaShop World Tour: Let’s meet a brick and mortar turned online shop in NYC!

The growing US ecommerce market, valued at $289 billion, is one of the largest in the world. With endless technological innovations, it’s easy to see why this market grows at 13%. We’ve stopped in New York City to learn more … Read more

7 Proven Ways to Increase Customer Satisfaction for Your Online Business

Customer satisfaction should be a priority for all ecommerce merchants. After all, Bain & Company is attributed for the statistic, “It costs 6-7 times more to acquire a new customer than to retain an existing one.” However, the lack of … Read more

Introducing the User Club: Building PrestaShop together!

Open source is our philosophy and there are many ways you can contribute to PrestaShop: Forums, Forge, GitHub, Crowdin… Now, you can get more deeply involved: Introducing the User Club. The User Club is designed so that you give direct … Read more

7 Pieces of Advice from Successful Internet CEOs for Ecommerce Entrepreneurs

CEOs are the driving force of a company, natural leaders dedicated to their company’s success. They determine their team’s direction and continuously grow the company. We’ve reached out to CEOs in the PrestaShop community and asked them to share some … Read more

PrestaShop 1.6.0.7 is Now Available to Update

Hello PrestaShop Community! The latest update to 1.6 is here! 1.6.0.7 is now released with more awesomeness. We didn’t forget to squash some bugs and clean up. Here are the main improvements in this update.   Improved cart summary and … Read more

Ecommerce Success Story – An up close look at WishTrend’s tripling growth

WishTrend is a Seoul based PrestaShop store and an international retailer for Korean beauty products. In a country brimming with cosmetics, only a few major brands ever gain global exposure. Eddie and Ryan, cofounders of this online store, aimed to … Read more

Selling on Marketplaces: how to centralize your ecommerce inventory

In this day and age, selling on e-marketplaces has become relatively indispensable for small to large ecommerce business owners. Building an online presence on European platforms such as eBay, Amazon, Rakuten, Zalando or la Redoute, just to name a few, … Read more

Benefits of offering your products in your customer’s local currency

You started your online business to broaden your customer base. Because of this, you’re shipping orders all around the world, even to places you’ve never visited. All of this is very exciting but now you’re hearing terms like “localization”, “internationalization” … Read more

Join PrestaShop and the biggest names in Ecommerce at IRCE 2014

Since opening our Miami office in 2011, we kick off each summer with a trip to the windy city for the annual Internet Retailer Conference and Exhibition (IRCE). This year, we’re happy to celebrate the 10th anniversary of the World’s … Read more

How to manage Sales Taxes on your Online Store

When setting up an online store, more often than not, people tend to overlook or consider sales tax requirements, somewhat late in the process. However, it’s imperative for online retailers to get familiar with the local regulations, in a timely … Read more

10 Things I Wish I Knew Before Opening an Ecommerce Site

You’re just about ready to launch your online store – you have your products and website ready to go – so what could you possibly be missing? We asked online merchants what ideas and concepts they didn’t understand until after … Read more

7 Strategies to Implement When Your Website Traffic Drops

Traffic was never an issue for you until one day “BAM!”, your site traffic drops. Your once bustling online store is quieter than a ghost town. Potential customers have suddenly disappeared and you’re left with an online store with no … Read more