Top 5 tips for Price Comparison Sites

Price comparison sites are becoming increasingly popular among consumers and are an excellent way to advertise your online store and, at the same time, reach a higher percentage of qualified buyers. The savvy internet shopper is more inclined to use … Read more

4 Types of Reviews that will Make or Break your Business: Are you handling them right?

  Guest Article by Talia Shani, Author at Yotpo   “Delete, delete delete!” That’s how most of us respond to negative reviews on our stores. But is there a better way? We’ve all been there: One day you open an … Read more

SEO Expert Series | Rand Fishkin of Moz

Enter Rand Fishkin, world renowned SEO expert and co-author/co-founder of the Art of SEO, Inbound.org, and Moz. Rand’s an addict of all things content, search, & social on the web. He teamed up with PrestaShop Moderator, Lesley Paone of dh42 to give you expert … Read more

PrestaShop World Tour: Let’s meet a brick and mortar turned online shop in NYC!

The growing US ecommerce market, valued at $289 billion, is one of the largest in the world. With endless technological innovations, it’s easy to see why this market grows at 13%. We’ve stopped in New York City to learn more … Read more

7 Proven Ways to Increase Customer Satisfaction for Your Online Business

Customer satisfaction should be a priority for all ecommerce merchants. After all, Bain & Company is attributed for the statistic, “It costs 6-7 times more to acquire a new customer than to retain an existing one.” However, the lack of … Read more

Introducing the User Club: Building PrestaShop together!

Open source is our philosophy and there are many ways you can contribute to PrestaShop: Forums, Forge, GitHub, Crowdin… Now, you can get more deeply involved: Introducing the User Club. The User Club is designed so that you give direct … Read more

7 Pieces of Advice from Successful Internet CEOs for Ecommerce Entrepreneurs

CEOs are the driving force of a company, natural leaders dedicated to their company’s success. They determine their team’s direction and continuously grow the company. We’ve reached out to CEOs in the PrestaShop community and asked them to share some … Read more

PrestaShop 1.6.0.7 is Now Available to Update

Hello PrestaShop Community! The latest update to 1.6 is here! 1.6.0.7 is now released with more awesomeness. We didn’t forget to squash some bugs and clean up. Here are the main improvements in this update.   Improved cart summary and … Read more

Ecommerce Success Story – An up close look at WishTrend’s tripling growth

WishTrend is a Seoul based PrestaShop store and an international retailer for Korean beauty products. In a country brimming with cosmetics, only a few major brands ever gain global exposure. Eddie and Ryan, cofounders of this online store, aimed to … Read more

Selling on Marketplaces: how to centralize your ecommerce inventory

In this day and age, selling on e-marketplaces has become relatively indispensable for small to large ecommerce business owners. Building an online presence on European platforms such as eBay, Amazon, Rakuten, Zalando or la Redoute, just to name a few, … Read more

Benefits of offering your products in your customer’s local currency

You started your online business to broaden your customer base. Because of this, you’re shipping orders all around the world, even to places you’ve never visited. All of this is very exciting but now you’re hearing terms like “localization”, “internationalization” … Read more

Join PrestaShop and the biggest names in Ecommerce at IRCE 2014

Since opening our Miami office in 2011, we kick off each summer with a trip to the windy city for the annual Internet Retailer Conference and Exhibition (IRCE). This year, we’re happy to celebrate the 10th anniversary of the World’s … Read more

How to manage Sales Taxes on your Online Store

When setting up an online store, more often than not, people tend to overlook or consider sales tax requirements, somewhat late in the process. However, it’s imperative for online retailers to get familiar with the local regulations, in a timely … Read more

10 Things I Wish I Knew Before Opening an Ecommerce Site

You’re just about ready to launch your online store – you have your products and website ready to go – so what could you possibly be missing? We asked online merchants what ideas and concepts they didn’t understand until after … Read more

7 Strategies to Implement When Your Website Traffic Drops

Traffic was never an issue for you until one day “BAM!”, your site traffic drops. Your once bustling online store is quieter than a ghost town. Potential customers have suddenly disappeared and you’re left with an online store with no … Read more

Ecommerce: must-have payment methods in Europe

Exciting times lie ahead: your ecommerce business is growing and you’re finally in a position to begin exploring opportunities across the border. So, how do you prepare your ecommerce business for cross-border selling? Which key elements should you consider and … Read more

Ecommerce Design: How to Find the Right Logo for Your Online Store

Finding the right logo for your online store is one of the most important decisions you’ll make as an online merchant. As legendary Logo Designer Paul Rand says, “A logo is a flag, a signature… a street sign.” Your logo … Read more

How to Install PrestaShop : The Complete Guide

If you are searching how to install PrestaShop, you came to the right place. With nearly 4 million downloads and over 185,000 active stores, installation tutorials are always a popular request. Thankfully, there are tons of resources online to help … Read more

PrestaShop World Tour: We’re hanging out in Peru with Wataweb!

Ecommerce in Peru is unlike anything we’ve seen so far. This ecommerce market is not only in its early stages of development but is also fighting to change consumer behavior. We’ve met with Wataweb, a local web agency that builds … Read more

10 Free Tools for Every Ecommerce Professional

Whether you’re an online store owner that’s just getting started or you’ve been running your store for years, you can always benefit from new online tools to enhance your online business. Here is a list of the top 10 free … Read more