Omni-Channel: The Future of Commerce

In recent years, technological development has brought significant changes in consumer behavior. Currently consumers are becoming much more educated in their purchasing decisions, seeking information on products they buy online. They compare prices, generate product reviews and choose how, when … Read more

PrestaShop World Tour: Stepworks Shares Hong Kong Ecommerce Trends

Our journey continues in Asia and we decided to make a stop in Hong Kong to meet our Community and understand how the Chinese e-commerce market works. We had the pleasure of meeting Shadow and Chien Account Directors from Stepworks, … Read more

Ecommerce Success Story: Pure Apparel Sells Original Designs to Avoid Awkward Moments

Pure Apparel is an Australian clothing brand that specializes in unique and original designs. They only produce 10 – 30 and even as low as 1 – 5 of every item they sell. They pride themselves on trying to “avoid … Read more

Building an Online Store: 10 Questions to Ask Before Hiring an E-commerce Developer

Are you planning to hire a professional to build your online store? If you’re not a developer and have limited technical knowledge, it can be difficult to hire the right person for your project. Don’t worry, you’re not alone. We’re … Read more

PrestaShop World Tour: Introducing Japanese Jewelry Store Atelier Shinji

Our stay in Japan has been amazing so far and we’ve been learning so much. This time we got to meet with an online merchant based in Japan: Atelier Shinji. We had the pleasure of joining them in their workshop … Read more

The Best Way to Increase E-commerce Mobile Engagement and Sales

There are a lot of questions about the need for a mobile friendly e-commerce site. However, according to an eMarketer study, m-commerce sales are expected to generate more than $108 BILLION in U.S. retail sales by 2017. If your mobile … Read more

Ecommerce Payment Processor: What to do if you are a “High Risk” Merchant

Although the Internet opens the doors for every type of online business, when it comes to getting approved for a merchant account, it’s not always a walk in the park. A merchant selling online must have a merchant account to … Read more

PrestaShop v.1.6 Back Office : What’s new and improved?!

Are you ready for PrestaShop v.1.6? The new back-office is sleek and intelligent, making it simple for online merchants to know absolutely everything about their online shop! As you know, we’ve worked hand-in-hand with PrestaShop merchants and developers to bring … Read more

Pros and Cons of Accepting Bitcoin for Ecommerce Merchants and Customers

My colleague, Gary, recently published an interesting article on his perspective on why online store owners should refuse Bitcoin. In response to the overwhelming number of comments and feedback we are receiving for more information, I’m going to share the … Read more

PrestaShop World Tour: Discover Japanese E-commerce Culture from a Web Agency Perspective

Here we are in Tokyo, our first stop in the PrestaShop World Tour! It’s a super modern and dynamic city, there’s retail and trade going on all over the streets – even in gardens, small alleys… The Japanese shop a … Read more

How to Switch your E-commerce Software in 5 Easy Steps

You’ve been thinking about it for a while and now you’ve finally made the decision to start researching how to switch your e-commerce software. Maybe you’re tired of paying hefty commission fees for your online store or maybe you’ve outgrown … Read more

BITCOIN: Why Every Online Store Owner Should Refuse It

The author’s views are entirely his own and may or may not reflect the views of PrestaShop. Over the weekend, Bitcoin lost a whopping one third of its value. We have all heard the buzz about this “crypto-currency” and I’m … Read more

The 10 Best KPIs Every Online Store Owner Should Keep an Eye On

Key Performance Indicators (KPI’s) are measurements that reflect the performance and progress of a business. One of the most valuable benefits of running an online store is the ability to effectively measure KPI’s and then use this data to optimize … Read more

Introducing The PrestaShop Ecommerce World Tour

Each day PrestaShop is a bit more international: a new translation, a new payment solution, a new online store, a new member of the Community…We take merchants beyond boundaries and across borders with 60 languages to translate their online shop … Read more

The Last 7 Things to Consider Before Launching your Online Store

So you’ve made the decision to dive into the world of e-commerce and you’re about ready to start. There are just a few necessary things to consider before launching your online store to make sure you have all the ingredients … Read more

PrestaShop 1.6 Beta Version – One Step Closer

The revolution is coming, and the release of this beta version marks one step closer to PrestaShop 1.6. From the beginning of this project, the PrestaShop team has worked hand in hand with merchants and developers to build and improve … Read more

Important Shopping Dates for E-commerce Merchants 2014

Successful online retailers plan their sales strategy around important shopping dates for e-commerce merchants. These key dates are essential for retailers to organize their sales, promotions and marketing activities to target the right consumers at the right time. By strategizing … Read more

Test Server Setup For Online Stores

Do you have a test server? If not, you’re taking an unnecessary risk. Modifications on your online store will modify your databases and their connecting files.These modifications need to be fully tested before you implement the changes to your live … Read more

10 Valentine’s Day E-commerce Marketing Ideas

Valentine’s Day is around the corner and that’s great news for online retailers. Consumer spending is on the rise and there are endless opportunities to capitalize on this Hallmark holiday with sweet and clever marketing campaigns. We put together a … Read more

Content Marketing for Ecommerce: Technical checklist and Writing process

Back in 2013, it was clear that Content Marketing was one of the most rising topic for webmasters and e-merchants, and now more than ever, I can assure you it will become even more of a strategic focus in 2014. … Read more