Important Shopping Dates for E-commerce Merchants 2014

Successful online retailers plan their sales strategy around important shopping dates for e-commerce merchants. These key dates are essential for retailers to organize their sales, promotions and marketing activities to target the right consumers at the right time. By strategizing … Read more

Test Server Setup For Online Stores

Do you have a test server? If not, you’re taking an unnecessary risk. Modifications on your online store will modify your databases and their connecting files.These modifications need to be fully tested before you implement the changes to your live … Read more

10 Valentine’s Day E-commerce Marketing Ideas

Valentine’s Day is around the corner and that’s great news for online retailers. Consumer spending is on the rise and there are endless opportunities to capitalize on this Hallmark holiday with sweet and clever marketing campaigns. We put together a … Read more

Content Marketing for Ecommerce: Technical checklist and Writing process

Back in 2013, it was clear that Content Marketing was one of the most rising topic for webmasters and e-merchants, and now more than ever, I can assure you it will become even more of a strategic focus in 2014. … Read more

The best practices for international eCommerce

According to the Wall Street Journal, Single’s Day in China saw $5.7 billion in online sales in 2013. This is one of many opportunities online retailers are missing if they aren’t implementing the best practices for international eCommerce for 2014. … Read more

Why 100% of online stores will need a mobile and tablet version in 2014

Does your e-commerce site give visitors the power to shop on the go? Now days, online shoppers aren’t just shopping from desktops, the mobile movement is changing consumer behavior around the world! According to comScore, 55% of time spent with … Read more

How to Create an Online Store: 10 Steps to Write your Business Plan

Technology is drastically changing the business world as e-commerce offers endless opportunities for entrepreneurs with quick, easy and inexpensive ways to create an online business. However, a well thought out business plan is still crucial to have a lasting and … Read more

The Importance of Call to Action Buttons on your E-commerce Site

If a customer isn’t clicking, they aren’t shopping. This is true for EVERY online store. The call to action buttons on your e-commerce site play a major role in converting window shoppers into purchasing customers. They should be clear, compelling … Read more

What to do with unsold inventory for an e-commerce site?

Now that the holiday shopping madness has come to an end, some online merchants are questioning themselves and asking: what do I do with unsold inventory for an e-commerce site? Whether you wrongly forecasted merchandise or simply overbought inventory, you … Read more

The Top 5 New Year’s Resolutions to Improve your Online Store in 2014

As 2013 comes to a close, it’s time to look forward to 2014 and commit to New Year’s resolutions to improve your online store. We’ve come up with a Top 5 list for you and I promise these resolutions will … Read more

A Look Back at the 6 Most Read PrestaShop Blog Posts of 2013

This was a big year for PrestaShop and we want to thank our blog readers for all their feedback and commitment to PrestaShop. Today, we’re taking a look at the 6 most read PrestaShop blog posts of 2013 to refresh … Read more

E-commerce Success Story : Family-run online shop sales grow 800% in one year

Meet Silly Milly Moo, an adorable PrestaShop powered online store selling children’s gifts and accessories based in the state of Victoria in Australia. The e-shop is run from the cozy home of husband and wife, Emily and Liam, giving them … Read more

The 5 Global E-commerce Trends for 2014

2013 has been another big year for e-commerce and we can expect this to continue forward with new trends emerging for the upcoming year. Keeping up with the constant growth and innovation of e-commerce is essential to stay competitive in … Read more

Barcamp 7 Video: The Largest PrestaShop Community Event of the Year

PrestaShop Barcamp 7 was an incredible opportunity for the PrestaShop team and ecosystem to meet Community members from all around the world. This outstanding event gathered almost 2,000 e-commerce enthusiasts to learn, exchange and network about relevant e-commerce topics affecting … Read more

How to Increase Engagement for a Company Facebook Page

Remember when the number of fans your Facebook page had was the most important aspect of social media? I’ve noticed that tons of online businesses focus too much on the number of Facebook fans their competitor has rather than how … Read more

Stay up-to-date on the Progress of PrestaShop v1.6!

Everyone keeps asking when version 1.6 will be released and our development team wants to keep you in the loop! That’s why we’ve created a page dedicated to the progress of PrestaShop v1.6. Find out exactly what new features we’re … Read more

How to Create a PrestaShop Module in 1.6 – Dashboard Plug-In

PrestaShop version 1.6 was resigned with you in mind. We worked closely with real PrestaShop merchants, developers and designers to create a refreshing new look and feel for the Dashboard. This new dashboard is optimized for UI/UX and features a … Read more

Infographic: The PrestaShop Success Story

We always love sharing success stories about our merchants. With the end of the year approaching, we wanted to illustrate a special success story… the PrestaShop story. From 2007 up till today, you’ll see the incredible progress and growth PrestaShop … Read more

PrestaShop Version 1.6: A look at the redesigned Front Office

At our recent Barcamp 7, we announced the release of the Alpha version of PrestaShop Version 1.6. Missed the event? Today we’ll take an in-depth look at the key enhancements of the v.1.6 Front Office and its refreshing new features! … Read more

Ecommerce Black Friday Tips

This article is part of our Guest Blogger Series. Its content was created by Lesley Paone, a PrestaShop Global Forum Moderator (Dh42) and the owner of Nashville-based Designhaus 42. —————————— With Black Friday fast approaching, here is some advice to maximize … Read more