Fall 2012 eCommerce Forums Roundup

As 2012 comes to a close, so do our Fall eCommerce Forums. Magento eCommerce Forums give retailers the opportunity to meet eCommerce experts from our ecosystem in their hometown. Attendees learned how our Solution, Industry, and Hosting Partners work …

The Survey Says: More Top Merchants Continue To Choose Magento


UK developer Tom Robertshaw recently released the latest edition of his quarterly eCommerce survey. The survey looks at all sites in the Alexa 1 Million that are doing eCommerce, then analyzes those sites to identify which platform is being used.

According to the study, once again, Magento topped the field.  In fact, the survey found that 23% of all eCommerce sites in the Alexa 1 Million were using Magento – a higher share than any other eCommerce platform. Magento has seen growth in every single edition since the survey began 2 years ago. Robertshaw continues to invest time in improving the survey’s methodology, providing an even clearer picture of which platforms are leading and which are lagging.

Our thanks to Tom Robertshaw for creating this valuable tool. And most of all, we thank all the merchants, developers, partners and community members whose rapid adoption of our platform has taken Magento to the top of the eCommerce world.


Boost Sales by Reducing your Risk of Fraud


Online retailers know that fraudulent activity has many long-lasting repercussions beyond the immediate financial hit. Certainly fraud is an inherent risk of doing business, even more so in the card-not-present world of eCommerce. But retailers who are hit hardest by fraud also face a more serious financial risk that could have dire consequences for their business – and it all starts with the chargeback.

The merchant is typically out the cost of the product or service and any related distribution costs when a fraudulent transaction happens. This impact is compounded by the bank or processor that assesses fees on the merchant for chargebacks. These fees often increase as more fraudulent activity occurs. If the problem is rampant enough the merchant could lose its ability to accept credit cards altogether – essentially putting them out of business. As we enter the holiday shopping season, minimizing chargebacks becomes even more critical.

Kount, a Magento Gold Industry Partner, specializes in helping merchants reduce fraud. One of Kount’s clients, CD Baby, a large online retailer of independent music, experienced a dramatic impact from chargebacks as they were seeing fraudulent activity from both ends of their business model, artists and affiliates. Artists get paid royalties when their music sells and affiliates get paid commissions when they sell music to a consumer. Cyber criminals were using fake identities, stolen music and stolen credit card information to post music on the site as an artist, and then posing as an affiliate selling music. The sophistication of the fraud made it difficult to detect which resulted in a chargeback rate that was costing too much in time, money and effort from the CD Baby team.

Kount has worked closely with their team to dramatically decrease fraud’s impact on their overall business, not to mention the considerable time their Controller, Christine Barnum, spent on investigating fraudulent transactions each week. Today CD Baby’s chargeback rate is at .07% – considerably below the Merchant Risk Council’s recommended rate of 0.1% and well under the 2.5% CD Baby was experiencing prior to implementing Kount Complete™. Christine also estimates she spends about an hour a week working on fraud-related tasks, a far cry from 40% of her workweek before Kount’s solution was in place. For the in depth story, visit Integrated Solutions for Retailers Online.

While a certain level of fraud comes with the territory of being an online retailer, Kount can help you establish a tolerable threshold for chargebacks so that your business is not crippled by chargeback fees and can maintain a variety of payment options. More importantly, their solution makes it so that fraud does not dictate your future.

Got a story about fraud and chargebacks? Contact Kount for more information here.


Precision Dialogue, wins a 2012 Gold Stevie® Award for Akron Brass site


We’d like to congratulate our Gold Solutions Partner, Precision Dialogue, for winning a Gold Stevie® Award at the 10th Annual American Business Awards for its work on the Akron Brass website redesign.

Precision Dialogue leveraged Magento’s platform to build a complete end-to-end redesign that gave Akron Brass the ability to highlight their products and allow visitors to easily search, filter for products and request a quote from distributors. The website was designed to allow individual products to be sent to multiple vendors who would then fulfill their specific portion of the order. In addition, the website is now able to keep customers updated on the overall status and shipment of the order.

Take a tour of the Akron Brass site or view the other successful Magento stores Precision Dialogue has built.

Hats off to the entire Precision Dialogue team for this fantastic accomplishment.


Magento Gathers Momentum

Thanks to the exceptional dedication and support of the Magento community of 800,000+ members and over 400 solution partners worldwide, Magento is enjoying tremendous market momentum — adding over 100 new enterprise retailers a month and 1000s a month…

Social Sharing ROI: How to Measure the Value of Sharing Buttons with Magento

AddShoppers, a Magento Silver Industry Partner, has released their free social commerce extension for Magento and X.commerce allowing Magento merchants to easily add sharing buttons from Pinterest, Facebook, Twitter, and more to their storefront. With…

Magento Merchants Now Have Access to i-parcel’s Cross Border Logistics and Technology Solutions

Magento US and UK merchants can sell to cross border consumers in 92 countries with the unique advantages of i-parcel’s logistics and technology platforms.

Magento Silver Industry Partner, i-parcel, LLC, has just released its Magento i-parcel Logist…

Survey Says: Magento Gets a 3rd Slice of Pie

A recent study by Magento Silver Industry Partner aheadWorks found that Magento continues to be the industry’s most popular platform with over 31% of the current market share.

Our thanks to aheadWorks for initiating this research, and most of all…

i95Dev Becomes Part of the Partner Family!

From integrating the front and back-end systems for seamless operations to creating customized features that are unique to your store, Magento and i95Dev have created a partnership that is sure to help your store go above and beyond your greatest expe…

Google Trusted Stores now available on Magento Connect!

Give your customers the excellent online shopping experience they’re looking for with Google Trusted Stores! Magento retailers are now able to integrate the Google Trusted Stores badge onto their eCommerce sites quickly and easily by downloading th…

Magento Go Launches New UK Specific Features

Magento is always looking for ways to improve our product offering for merchants around the world. That’s why we’re thrilled to tell you about the new features and new website that we created specifically for our UK based merchants. UK merchants c…

Magento Welcomes 100th Industry Partner to the Family!

After only 14 months of growing our Industry Partner Program, we are now 100 technology partners strong! Not only have we grown in pure numbers, but Magento Industry Partners represent a breath of industries within the eCommerce space.
Magento’s Ind…

Big Rewards for the Best Magento Implementation of 500friends!

Platinum Industry Partner, 500friends, is giving away big cash prizes to the site with the most creative use of their social loyalty platform, LoyaltyPlus.

This summer, our Platinum Industry Partner, 500friends, is challenging you to design the …