E-Marketing Tips to Make the Most of Spring Holidays

Finally, spring has sprung! It’s time for online merchants to start planting promotions and marketing plans to make the spring holiday sales bloom! According to the National Retail Federation, last year U.S consumers alone spent an estimated $17.2 billion for … Read more

Sell More Online: 8 Tips for your Product Descriptions

For most online merchants, product descriptions may seem like a no brainer, an obvious necessity to selling online. However, too many merchants are missing out on sales and traffic as a result of poor quality product descriptions or even worse … Read more

5 Secrets for Better Ecommerce Conversions

No matter how big (or small) your online store, you’re always looking to convert visitors. Your conversion rate is essentially the life line of your online business. Ecommerce conversions cover a wide range of activities from purchasing products to subscribing … Read more

Answers to your Questions about PrestaShop 1.6

The countdown for the release of the highly anticipated PrestaShop 1.6 has begun!  We want you to be fully prepared, so we gathered the questions that you asked us about 1.6 and our development team has addressed them. General Questions … Read more

7 St. Patrick’s Day Marketing Tips for E-commerce Sales

Did you know that 39% of Americans celebrate St. Patrick’s Day? Of those who do, The History Channel reports that Americans spend over $4.14 billion on this holiday. With March 17th right around the corner, create your own luck by … Read more

Building an Online Store: 10 Questions to Ask Before Hiring an E-commerce Developer

Are you planning to hire a professional to build your online store? If you’re not a developer and have limited technical knowledge, it can be difficult to hire the right person for your project. Don’t worry, you’re not alone. We’re … Read more

Pros and Cons of Accepting Bitcoin for Ecommerce Merchants and Customers

My colleague, Gary, recently published an interesting article on his perspective on why online store owners should refuse Bitcoin. In response to the overwhelming number of comments and feedback we are receiving for more information, I’m going to share the … Read more

The 10 Best KPIs Every Online Store Owner Should Keep an Eye On

Key Performance Indicators (KPI’s) are measurements that reflect the performance and progress of a business. One of the most valuable benefits of running an online store is the ability to effectively measure KPI’s and then use this data to optimize … Read more

The Last 7 Things to Consider Before Launching your Online Store

So you’ve made the decision to dive into the world of e-commerce and you’re about ready to start. There are just a few necessary things to consider before launching your online store to make sure you have all the ingredients … Read more

Important Shopping Dates for E-commerce Merchants 2014

Successful online retailers plan their sales strategy around important shopping dates for e-commerce merchants. These key dates are essential for retailers to organize their sales, promotions and marketing activities to target the right consumers at the right time. By strategizing … Read more

10 Valentine’s Day E-commerce Marketing Ideas

Valentine’s Day is around the corner and that’s great news for online retailers. Consumer spending is on the rise and there are endless opportunities to capitalize on this Hallmark holiday with sweet and clever marketing campaigns. We put together a … Read more

Content Marketing for Ecommerce: Technical checklist and Writing process

Back in 2013, it was clear that Content Marketing was one of the most rising topic for webmasters and e-merchants, and now more than ever, I can assure you it will become even more of a strategic focus in 2014. … Read more

How to Create an Online Store: 10 Steps to Write your Business Plan

Technology is drastically changing the business world as e-commerce offers endless opportunities for entrepreneurs with quick, easy and inexpensive ways to create an online business. However, a well thought out business plan is still crucial to have a lasting and … Read more

The Importance of Call to Action Buttons on your E-commerce Site

If a customer isn’t clicking, they aren’t shopping. This is true for EVERY online store. The call to action buttons on your e-commerce site play a major role in converting window shoppers into purchasing customers. They should be clear, compelling … Read more

What to do with unsold inventory for an e-commerce site?

Now that the holiday shopping madness has come to an end, some online merchants are questioning themselves and asking: what do I do with unsold inventory for an e-commerce site? Whether you wrongly forecasted merchandise or simply overbought inventory, you … Read more

The Top 5 New Year’s Resolutions to Improve your Online Store in 2014

As 2013 comes to a close, it’s time to look forward to 2014 and commit to New Year’s resolutions to improve your online store. We’ve come up with a Top 5 list for you and I promise these resolutions will … Read more

A Look Back at the 6 Most Read PrestaShop Blog Posts of 2013

This was a big year for PrestaShop and we want to thank our blog readers for all their feedback and commitment to PrestaShop. Today, we’re taking a look at the 6 most read PrestaShop blog posts of 2013 to refresh … Read more

How to Increase Engagement for a Company Facebook Page

Remember when the number of fans your Facebook page had was the most important aspect of social media? I’ve noticed that tons of online businesses focus too much on the number of Facebook fans their competitor has rather than how … Read more

Ecommerce Black Friday Tips

This article is part of our Guest Blogger Series. Its content was created by Lesley Paone, a PrestaShop Global Forum Moderator (Dh42) and the owner of Nashville-based Designhaus 42. —————————— With Black Friday fast approaching, here is some advice to maximize … Read more

404 Error Page Not Found – Explained and Solved

A 404 Error can mean big trouble for an online store and it’s customers. Sales and customer satisfaction will drop. It is lose-lose situation in Ecommerce. Now, because I know you all are winners, we aren’t going to lose out … Read more