SEO Expert Series | Rand Fishkin of Moz

Enter Rand Fishkin, world renowned SEO expert and co-author/co-founder of the Art of SEO, Inbound.org, and Moz. Rand’s an addict of all things content, search, & social on the web. He teamed up with PrestaShop Moderator, Lesley Paone of dh42 to give you expert … Read more

7 Proven Ways to Increase Customer Satisfaction for Your Online Business

Customer satisfaction should be a priority for all ecommerce merchants. After all, Bain & Company is attributed for the statistic, “It costs 6-7 times more to acquire a new customer than to retain an existing one.” However, the lack of … Read more

7 Pieces of Advice from Successful Internet CEOs for Ecommerce Entrepreneurs

CEOs are the driving force of a company, natural leaders dedicated to their company’s success. They determine their team’s direction and continuously grow the company. We’ve reached out to CEOs in the PrestaShop community and asked them to share some … Read more

10 Things I Wish I Knew Before Opening an Ecommerce Site

You’re just about ready to launch your online store – you have your products and website ready to go – so what could you possibly be missing? We asked online merchants what ideas and concepts they didn’t understand until after … Read more

7 Strategies to Implement When Your Website Traffic Drops

Traffic was never an issue for you until one day “BAM!”, your site traffic drops. Your once bustling online store is quieter than a ghost town. Potential customers have suddenly disappeared and you’re left with an online store with no … Read more

Ecommerce Design: How to Find the Right Logo for Your Online Store

Finding the right logo for your online store is one of the most important decisions you’ll make as an online merchant. As legendary Logo Designer Paul Rand says, “A logo is a flag, a signature… a street sign.” Your logo … Read more

How to Install PrestaShop : The Complete Guide

If you are searching how to install PrestaShop, you came to the right place. With nearly 4 million downloads and over 185,000 active stores, installation tutorials are always a popular request. Thankfully, there are tons of resources online to help … Read more

10 Free Tools for Every Ecommerce Professional

Whether you’re an online store owner that’s just getting started or you’ve been running your store for years, you can always benefit from new online tools to enhance your online business. Here is a list of the top 10 free … Read more

Examples of Ecommerce Marketing Emails that Work!

Your customers’ inboxes are constantly flooded with marketing emails from retailers – so how can you make your communication stand out? Email marketing is becoming increasingly more important for ecommerce businesses in order to build customer loyalty, increase conversion rates … Read more

E-Marketing Tips to Make the Most of Spring Holidays

Finally, spring has sprung! It’s time for online merchants to start planting promotions and marketing plans to make the spring holiday sales bloom! According to the National Retail Federation, last year U.S consumers alone spent an estimated $17.2 billion for … Read more

Sell More Online: 8 Tips for your Product Descriptions

For most online merchants, product descriptions may seem like a no brainer, an obvious necessity to selling online. However, too many merchants are missing out on sales and traffic as a result of poor quality product descriptions or even worse … Read more

5 Secrets for Better Ecommerce Conversions

No matter how big (or small) your online store, you’re always looking to convert visitors. Your conversion rate is essentially the life line of your online business. Ecommerce conversions cover a wide range of activities from purchasing products to subscribing … Read more

Answers to your Questions about PrestaShop 1.6

The countdown for the release of the highly anticipated PrestaShop 1.6 has begun!  We want you to be fully prepared, so we gathered the questions that you asked us about 1.6 and our development team has addressed them. General Questions … Read more

7 St. Patrick’s Day Marketing Tips for E-commerce Sales

Did you know that 39% of Americans celebrate St. Patrick’s Day? Of those who do, The History Channel reports that Americans spend over $4.14 billion on this holiday. With March 17th right around the corner, create your own luck by … Read more

Building an Online Store: 10 Questions to Ask Before Hiring an E-commerce Developer

Are you planning to hire a professional to build your online store? If you’re not a developer and have limited technical knowledge, it can be difficult to hire the right person for your project. Don’t worry, you’re not alone. We’re … Read more

Pros and Cons of Accepting Bitcoin for Ecommerce Merchants and Customers

My colleague, Gary, recently published an interesting article on his perspective on why online store owners should refuse Bitcoin. In response to the overwhelming number of comments and feedback we are receiving for more information, I’m going to share the … Read more

The 10 Best KPIs Every Online Store Owner Should Keep an Eye On

Key Performance Indicators (KPI’s) are measurements that reflect the performance and progress of a business. One of the most valuable benefits of running an online store is the ability to effectively measure KPI’s and then use this data to optimize … Read more

The Last 7 Things to Consider Before Launching your Online Store

So you’ve made the decision to dive into the world of e-commerce and you’re about ready to start. There are just a few necessary things to consider before launching your online store to make sure you have all the ingredients … Read more

Important Shopping Dates for E-commerce Merchants 2014

Successful online retailers plan their sales strategy around important shopping dates for e-commerce merchants. These key dates are essential for retailers to organize their sales, promotions and marketing activities to target the right consumers at the right time. By strategizing … Read more

10 Valentine’s Day E-commerce Marketing Ideas

Valentine’s Day is around the corner and that’s great news for online retailers. Consumer spending is on the rise and there are endless opportunities to capitalize on this Hallmark holiday with sweet and clever marketing campaigns. We put together a … Read more