5 Holiday Emails Every Ecommmerce Site Should Be Sending

Consumers are going to begin receiving an avalanche of emails for seasonal deals in a matter of weeks–if they haven’t already! We’ve put together 5 emails to help you stand out from the crowd–and 5 tips to keep you from … Read more

2014 Holiday Planning Calendar

Once the holiday rush is in full swing, you’ll find yourself juggling customer service, order fulfillment, gift-wrapping, email campaigns, inventory management…and that’s only the tip of the iceberg. Prepare for important holiday related dates ahead of time to avoid last … Read more

How to use your SEO keywords to structure your ecommerce site – Part 2 of 2

In part 1 of this series, titled ‘How to find the right SEO keywords for your online store’, we showed you a simple method for finding the best keywords for your online store. Now that you have your keywords, we … Read more

The Top 10 Things to Think About Before Designing an Online Shop

Guest blogger, Jerome Cathaud, Director of Operations at a full service web agency, shares his experience designing websites for online merchants. One of the most time consuming aspects of launching or rebranding an online business is designing a unique and … Read more

How to find the right SEO keywords for your online store – Part 1 of 2

Did you know that 75% of users never scroll past the first page of search results? Or that 70-80% of users ignore the paid ads, focusing on the organic results? In other words, SEO plays an important role in directing … Read more

How to Use Video Marketing for Ecommerce

Over the last year, video marketing has become an increasingly important topic for online retailers. The rise in video content is largely tied to the limitations of flat product images. Since online shoppers can’t hold your products in their hands, … Read more

5 Examples of Ecommerce Product Pages That Convert

The Internet is a gateway to an infinite number of products that online shoppers can choose from. If shoppers are not convinced by your product pages, they can easily leave your site and for your competitors’ shop. That is why … Read more

How to Leverage Pinterest for Your Online Store

Pinterest is a social media platform on the rise for online businesses. It boasts 135 million daily visitors, has more traffic than LinkedIn, Google+, and YouTube combined, and is only second to Facebook in driving users to a company’s website. … Read more

The Complete Introduction to Ecommerce Blogging

For years, blogging has proved to be the most effective inbound marketing method for online businesses. Ecommerce sites that blog successfully are driving more relevant traffic, increasing brand awareness and creating shareable content. This complete introduction to ecommerce blogging will … Read more

Why Bootstrap Has Matched the Hype

Bootstrap is no longer a buzzword in web-design. It has become a full-fledged action verb. “Are you having trouble starting your web-design project? Just Bootstrap it.” When a brand name like Twitter Bootstrap becomes an informal everyday word, you know … Read more

The Anatomy of Ecommerce Return Policies

A clear and comprehensive return policy reinforces credibility and is crucial for building customer trust. As an online merchant, a return policy helps you reduce the time spent on refunds, address customer concerns and increase profitability. So what should it … Read more

4 Essential Tips To Improving Your On-Site Search Engine

This week we welcome Steve Chou, co-owner of Bumblebee Linens and MyWifeQuitHerJob.com. Within a year of launching, Steve’s online store – Bumblebee Linens – successfully netted over $100,000 in sales. Yes, that’s right – 6 figures in one year. He … Read more

6 Time-tested Ways to Reduce Abandoned Shopping Carts

Did you know that for every 1 shopping cart converted, 2-3 of them are abandoned? According to BI Intelligence, the global average rate for abandoned shopping carts is 71.2%. Want another staggering statistic? The estimated value of these shopping carts … Read more

DIY Ecommerce Guide to Gorgeous Product Photography

When it comes to ecommerce and online retail, there’s no denying that product photography plays a huge role in customer purchasing behavior. Using beautiful, high-quality images to showcase your products will be your store’s biggest asset for increasing conversions. We … Read more

SEO Experts | Neil Patel of KISSmetrics and QuickSprout Gives SEO Advice for Ecommerce

We welcome Neil Patel, co-founder of Crazy Egg, KISSmetrics and Hello Bar. He has cemented himself as a top marketing authority. Forbes named him one of the Top 10 online marketers. Even President Obama recognized Neil as a top 100 … Read more

SEO Experts | Jon Henshaw of RavenTools Speaks on SEO and Ecommerce

In our last edition of the SEO Expert Series, we interviewed Rand Fishkin of Moz. Today, we have the pleasure of meeting with with Jon Henshaw, Co-Founder & CMO of Raven Internet Marketing Tools. You might have seen him speaking at … Read more

42 of the Best Resources to Help You Get Started with Your Online Store

As a new online business owner, you’ll find that the more you learn about running an online store, the more there is to learn. From small tips and tricks to complete overhauls, you can always improve your online store. The … Read more

12 Free Ways to Grow your Ecommerce Business

As an ecommerce merchant, you’re always looking for ways to increase revenue and optimize profit. From boosting your site’s traffic to increasing your average order value, there are an overwhelming number of growth opportunities – not to mention that many … Read more

4 Types of Reviews that will Make or Break your Business: Are you handling them right?

  Guest Article by Talia Shani, Author at Yotpo   “Delete, delete delete!” That’s how most of us respond to negative reviews on our stores. But is there a better way? We’ve all been there: One day you open an … Read more

SEO Expert Series | Rand Fishkin of Moz

Enter Rand Fishkin, world renowned SEO expert and co-author/co-founder of the Art of SEO, Inbound.org, and Moz. Rand’s an addict of all things content, search, & social on the web. He teamed up with PrestaShop Moderator, Lesley Paone of dh42 to give you expert … Read more