Top 10 Ecommerce Newsletters of 2014 from PrestaShop merchants

It seems like just yesterday we were making summer plans, but with a blink of an eye, the year has passed and we’re almost into 2015. Throughout this year, we’ve seen some great newsletters from PrestaShop merchants. Although it was … Read more

The 14 Most Popular Articles of 2014

The end of the year is coming up. It’s time to take stock of the past year and also give thanks! We’d like to thank you, our readers, who’ve been with us for all of our posts and made valuable … Read more

The Complete Guide to Create CMS Pages for your Online Store

Have you ever thought about the purpose of the links on the footer of every website? How about the static pages those links take you, such as the “About Us”, “Delivery”, “Legal Notice” or “Terms and Conditions”? Even if tiny … Read more

Ecommerce SEO Trends for 2015

What will Search Engine Optimization look like in 2015? It’s become something of a tradition for SEO professionals to come up with their predictions at the end of each year: are we looking at a full-scale revolution or a few … Read more

From bricks to clicks: 5 reasons you need to sell online today

Are you a small business with a local storefront thinking about selling online? Not sure if online shopping is a trend or the future? As an ecommerce software provider, we would (of course) say you definitely need an online shop. … Read more

6 A/B Tests for Optimizing your Online Store

Online merchants are always looking for ways to improve their online shop. Because of this, many experts have researched and tested different design elements to optimize the effectiveness of websites. As researchers learn more about online shoppers, they share their … Read more

Black Friday and Cyber Monday for the small, but nimble e-retailers

Analysts widely expect this year’s Black Friday and Cyber Monday to break the record again. From Friday November 28 through Monday December 1, retailers should see double-digit increases in online sales over the same period last year. The giants in … Read more

A quick guide to promoting black friday and cyber monday sales

Black Friday and Cyber Monday are literally days away.  Many online merchants will process their largest number of orders during the weekend. If you’ve downloaded our ecommerce holiday guide, you already have great ideas for promotions you can run. Once … Read more

4 tests to run before launching your ecommerce site

Have you ever visited an online store that looks like it accidently launched in the middle of construction? For many merchants, it’s no accident. New storeowners may sometimes be unaware of everything that should be tested before their store goes … Read more

10 Essential eCommerce Metrics for Google Analytics

To begin with, let’s assume that you have been running your eCommerce site for a while and have the most basic eCommerce metrics tracking set up in your Google Analytics account like: Transactions Transaction Revenue Transaction Shipping Transaction Tax Item … Read more

3 Simple Growth Hacks for Ecommerce Customer Acquisition

So you have an online store with great products, now what? The success of your business depends on bringing in customers. But how can you attract those customers without cash flow and brand recognition? Growth hacking. Simply put, growth hacking … Read more

15 Examples of CTA buttons to drive conversions for online stores

Earlier this year we showed you the importance of call to action (CTA) buttons, emphasizing the significance of placement, size, shape, color and text. What works and what doesn’t? Today, we share 15 examples of CTA buttons to drive conversions … Read more

Have you heard about PrestaShop’s Automatic Module Validator?

This story begins one weekend when François Gaillard, a PrestaShop developer, decided to spend 48 hours developing on a program that will automatically detect development errors in a module. After countless hours of coding, he created the PrestaShop Automatic Module … Read more

Using pop-ups for your online store: best practices and examples for 2015

Today we tackle a controversial topic: pop-ups. They have earned themselves a bad reputation as many find them annoying and intrusive. However, they are staging a revival through many popular websites. But do pop-ups really work? Today, we will demonstrate … Read more

5 Holiday Emails Every Ecommmerce Site Should Be Sending

Consumers are going to begin receiving an avalanche of emails for seasonal deals in a matter of weeks–if they haven’t already! We’ve put together 5 emails to help you stand out from the crowd–and 5 tips to keep you from … Read more

2014 Holiday Planning Calendar

Once the holiday rush is in full swing, you’ll find yourself juggling customer service, order fulfillment, gift-wrapping, email campaigns, inventory management…and that’s only the tip of the iceberg. Prepare for important holiday related dates ahead of time to avoid last … Read more

How to use your SEO keywords to structure your ecommerce site – Part 2 of 2

In part 1 of this series, titled ‘How to find the right SEO keywords for your online store’, we showed you a simple method for finding the best keywords for your online store. Now that you have your keywords, we … Read more

The Top 10 Things to Think About Before Designing an Online Shop

Guest blogger, Jerome Cathaud, Director of Operations at a full service web agency, shares his experience designing websites for online merchants. One of the most time consuming aspects of launching or rebranding an online business is designing a unique and … Read more

How to find the right SEO keywords for your online store – Part 1 of 2

Did you know that 75% of users never scroll past the first page of search results? Or that 70-80% of users ignore the paid ads, focusing on the organic results? In other words, SEO plays an important role in directing … Read more

How to Use Video Marketing for Ecommerce

Over the last year, video marketing has become an increasingly important topic for online retailers. The rise in video content is largely tied to the limitations of flat product images. Since online shoppers can’t hold your products in their hands, … Read more