DIY Ecommerce Guide to Gorgeous Product Photography

When it comes to ecommerce and online retail, there’s no denying that product photography plays a huge role in customer purchasing behavior. Using beautiful, high-quality images to showcase your products will be your store’s biggest asset for increasing conversions. We … Read more

SEO Experts | Neil Patel of KISSmetrics and QuickSprout Gives SEO Advice for Ecommerce

We welcome Neil Patel, co-founder of Crazy Egg, KISSmetrics and Hello Bar. He has cemented himself as a top marketing authority. Forbes named him one of the Top 10 online marketers. Even President Obama recognized Neil as a top 100 … Read more

SEO Experts | Jon Henshaw of RavenTools Speaks on SEO and Ecommerce

In our last edition of the SEO Expert Series, we interviewed Rand Fishkin of Moz. Today, we have the pleasure of meeting with with Jon Henshaw, Co-Founder & CMO of Raven Internet Marketing Tools. You might have seen him speaking at … Read more

42 of the Best Resources to Help You Get Started with Your Online Store

As a new online business owner, you’ll find that the more you learn about running an online store, the more there is to learn. From small tips and tricks to complete overhauls, you can always improve your online store. The … Read more

12 Free Ways to Grow your Ecommerce Business

As an ecommerce merchant, you’re always looking for ways to increase revenue and optimize profit. From boosting your site’s traffic to increasing your average order value, there are an overwhelming number of growth opportunities – not to mention that many … Read more

4 Types of Reviews that will Make or Break your Business: Are you handling them right?

  Guest Article by Talia Shani, Author at Yotpo   “Delete, delete delete!” That’s how most of us respond to negative reviews on our stores. But is there a better way? We’ve all been there: One day you open an … Read more

SEO Expert Series | Rand Fishkin of Moz

Enter Rand Fishkin, world renowned SEO expert and co-author/co-founder of the Art of SEO, Inbound.org, and Moz. Rand’s an addict of all things content, search, & social on the web. He teamed up with PrestaShop Moderator, Lesley Paone of dh42 to give you expert … Read more

7 Proven Ways to Increase Customer Satisfaction for Your Online Business

Customer satisfaction should be a priority for all ecommerce merchants. After all, Bain & Company is attributed for the statistic, “It costs 6-7 times more to acquire a new customer than to retain an existing one.” However, the lack of … Read more

7 Pieces of Advice from Successful Internet CEOs for Ecommerce Entrepreneurs

CEOs are the driving force of a company, natural leaders dedicated to their company’s success. They determine their team’s direction and continuously grow the company. We’ve reached out to CEOs in the PrestaShop community and asked them to share some … Read more

10 Things I Wish I Knew Before Opening an Ecommerce Site

You’re just about ready to launch your online store – you have your products and website ready to go – so what could you possibly be missing? We asked online merchants what ideas and concepts they didn’t understand until after … Read more

7 Strategies to Implement When Your Website Traffic Drops

Traffic was never an issue for you until one day “BAM!”, your site traffic drops. Your once bustling online store is quieter than a ghost town. Potential customers have suddenly disappeared and you’re left with an online store with no … Read more

Ecommerce Design: How to Find the Right Logo for Your Online Store

Finding the right logo for your online store is one of the most important decisions you’ll make as an online merchant. As legendary Logo Designer Paul Rand says, “A logo is a flag, a signature… a street sign.” Your logo … Read more

How to Install PrestaShop : The Complete Guide

If you are searching how to install PrestaShop, you came to the right place. With nearly 4 million downloads and over 185,000 active stores, installation tutorials are always a popular request. Thankfully, there are tons of resources online to help … Read more

10 Free Tools for Every Ecommerce Professional

Whether you’re an online store owner that’s just getting started or you’ve been running your store for years, you can always benefit from new online tools to enhance your online business. Here is a list of the top 10 free … Read more

Examples of Ecommerce Marketing Emails that Work!

Your customers’ inboxes are constantly flooded with marketing emails from retailers – so how can you make your communication stand out? Email marketing is becoming increasingly more important for ecommerce businesses in order to build customer loyalty, increase conversion rates … Read more

E-Marketing Tips to Make the Most of Spring Holidays

Finally, spring has sprung! It’s time for online merchants to start planting promotions and marketing plans to make the spring holiday sales bloom! According to the National Retail Federation, last year U.S consumers alone spent an estimated $17.2 billion for … Read more

Sell More Online: 8 Tips for your Product Descriptions

For most online merchants, product descriptions may seem like a no brainer, an obvious necessity to selling online. However, too many merchants are missing out on sales and traffic as a result of poor quality product descriptions or even worse … Read more

5 Secrets for Better Ecommerce Conversions

No matter how big (or small) your online store, you’re always looking to convert visitors. Your conversion rate is essentially the life line of your online business. Ecommerce conversions cover a wide range of activities from purchasing products to subscribing … Read more

Answers to your Questions about PrestaShop 1.6

The countdown for the release of the highly anticipated PrestaShop 1.6 has begun!  We want you to be fully prepared, so we gathered the questions that you asked us about 1.6 and our development team has addressed them. General Questions … Read more

7 St. Patrick’s Day Marketing Tips for E-commerce Sales

Did you know that 39% of Americans celebrate St. Patrick’s Day? Of those who do, The History Channel reports that Americans spend over $4.14 billion on this holiday. With March 17th right around the corner, create your own luck by … Read more