Pros and Cons of Accepting Bitcoin for Ecommerce Merchants and Customers

My colleague, Gary, recently published an interesting article on his perspective on why online store owners should refuse Bitcoin. In response to the overwhelming number of comments and feedback we are receiving for more information, I’m going to share the … Read more

The 10 Best KPIs Every Online Store Owner Should Keep an Eye On

Key Performance Indicators (KPI’s) are measurements that reflect the performance and progress of a business. One of the most valuable benefits of running an online store is the ability to effectively measure KPI’s and then use this data to optimize … Read more

The Last 7 Things to Consider Before Launching your Online Store

So you’ve made the decision to dive into the world of e-commerce and you’re about ready to start. There are just a few necessary things to consider before launching your online store to make sure you have all the ingredients … Read more

Important Shopping Dates for E-commerce Merchants 2014

Successful online retailers plan their sales strategy around important shopping dates for e-commerce merchants. These key dates are essential for retailers to organize their sales, promotions and marketing activities to target the right consumers at the right time. By strategizing … Read more

10 Valentine’s Day E-commerce Marketing Ideas

Valentine’s Day is around the corner and that’s great news for online retailers. Consumer spending is on the rise and there are endless opportunities to capitalize on this Hallmark holiday with sweet and clever marketing campaigns. We put together a … Read more

Content Marketing for Ecommerce: Technical checklist and Writing process

Back in 2013, it was clear that Content Marketing was one of the most rising topic for webmasters and e-merchants, and now more than ever, I can assure you it will become even more of a strategic focus in 2014. … Read more

How to Create an Online Store: 10 Steps to Write your Business Plan

Technology is drastically changing the business world as e-commerce offers endless opportunities for entrepreneurs with quick, easy and inexpensive ways to create an online business. However, a well thought out business plan is still crucial to have a lasting and … Read more

The Importance of Call to Action Buttons on your E-commerce Site

If a customer isn’t clicking, they aren’t shopping. This is true for EVERY online store. The call to action buttons on your e-commerce site play a major role in converting window shoppers into purchasing customers. They should be clear, compelling … Read more

What to do with unsold inventory for an e-commerce site?

Now that the holiday shopping madness has come to an end, some online merchants are questioning themselves and asking: what do I do with unsold inventory for an e-commerce site? Whether you wrongly forecasted merchandise or simply overbought inventory, you … Read more

The Top 5 New Year’s Resolutions to Improve your Online Store in 2014

As 2013 comes to a close, it’s time to look forward to 2014 and commit to New Year’s resolutions to improve your online store. We’ve come up with a Top 5 list for you and I promise these resolutions will … Read more

A Look Back at the 6 Most Read PrestaShop Blog Posts of 2013

This was a big year for PrestaShop and we want to thank our blog readers for all their feedback and commitment to PrestaShop. Today, we’re taking a look at the 6 most read PrestaShop blog posts of 2013 to refresh … Read more

How to Increase Engagement for a Company Facebook Page

Remember when the number of fans your Facebook page had was the most important aspect of social media? I’ve noticed that tons of online businesses focus too much on the number of Facebook fans their competitor has rather than how … Read more

Ecommerce Black Friday Tips

This article is part of our Guest Blogger Series. Its content was created by Lesley Paone, a PrestaShop Global Forum Moderator (Dh42) and the owner of Nashville-based Designhaus 42. —————————— With Black Friday fast approaching, here is some advice to maximize … Read more

404 Error Page Not Found – Explained and Solved

A 404 Error can mean big trouble for an online store and it’s customers. Sales and customer satisfaction will drop. It is lose-lose situation in Ecommerce. Now, because I know you all are winners, we aren’t going to lose out … Read more

The Official Cyber Monday Checklist: 18 things every e-commerce site should do

Cyber Monday (December 2nd) is just around the corner, kicking off the biggest online shopping season of the year. For e-commerce sites, this means there’s limited time to prepare but we’ve made it simple with an Official Cyber Monday Checklist … Read more

The Top 10 Things Customers are looking for on your E-commerce Site

In order to run a well-rounded and successful online business, every online merchant needs to make it a habit to think from a customer point of view. As I always emphasize, online shoppers have a short attention span, little patience … Read more

E-commerce Holiday White Paper: Ring up more sales this holiday shopping season!

The holiday season is around the corner and the opportunity to ring up good cheer is knocking at your door. That’s why we teamed with our friends from PayPal to bring you an E-commerce Holiday White Paper on how to … Read more

It’s time to take your physical retail store online !

E-commerce is a tremendously fast growing sector of the retail industry, making it impossible for traditional retail stores to ignore the inevitable: the need for an online presence. No matter the size of your retail business, integrating into the world … Read more

How to Hire your First Employees for your Online Store

Finding yourself unable to keep up with orders and customer requests? The good news is that your sales are skyrocketing but with the growth of a business also comes the decision of whether to hire more employees. There are also … Read more

Why offer a Subscription Service for your E-commerce Site

Do you know which unique mix of features works best for your customers? As an online merchant, there is a multitude of options you can offer to increase your sales! One of the most popular and successful options for online … Read more