The Psychology of Pricing and Discounts for E-commerce

In the world of online retail, understanding how to run successful promotions and strategically price products takes more than just an Economics Supply and Demand course. Humans have an innate inclination to respond to certain types of prices, this is … Read more

How to Start an E-commerce Business and Still Keep your Day Job

Managing an online business is convenient, flexible and has great potential to be very powerful. For the internet entrepreneurs out there looking to start an e-commerce site and still keep your day job, this is a great place to get … Read more

10 Ways to Reduce Returns for your E-commerce Site

Product returns often add up to be an unexpected and hefty expense for e-commerce businesses. Returns are expected when a customer is unable to try a product on or test it out in person but there are several ways to … Read more

How to use Newsletters to Increase Traffic to your Online Store

For anyone who manages an online store, we know how important it is to focus marketing efforts on bringing traffic to your online shop. We brainstorm various options, implement different strategies and measure results but if you haven’t tried running … Read more

How to Use Google Analytics to Improve Marketing for your Online Store

Google Analytics is a powerful tool to understand the behavior of your visitors. It provides you with essential information to help you identify your visitors and how they interact with your online store. With Google Analytics you can find out … Read more

How to Find the Right Products to Sell Online

Thinking about opening an online store? Not sure if you have the right products to sell online? Well, it’s not always black and white but today I’ll go over the six crucial considerations you must reflect on before investing in … Read more

Switching to a New Ecommerce Solution: Migrate Your Online Store to PrestaShop

“You miss 100% of the shots you don’t take”-Wayne Gretzky. This classic quote by one of the greatest athletes of our time can be applied to any decision making situation. In regards to your Ecommerce store, let’s remember this quote … Read more

How to Write Product Descriptions that Increase Sales and Boost SEO

Many merchants overlook the power of product descriptions as they bulk upload their inventory. It’s easy to fall victim to writing easy standardized descriptions with little selling encouragement; however, many fail to recognize the impact of irresistible product descriptions and … Read more

Why Every Online Merchant Should Use Product Reviews

It seems taboo to many but a successful e-business owner that understands the value of product reviews would never go back to life without them. With benefits such as stronger SEO, more sales and better customer service, how could anyone … Read more

Use Marketplaces to Boost your E-commerce Sales

Part of being successful online is maximizing the use of available resources. Online marketplaces like Amazon, eBay and Google Shopping are helping e-commerce merchants improve their sales and visibility every day. Today we’ll cover how you can use marketplaces to … Read more

5 Profitable Tips to Drastically Improve SEO for your Online Store

In order to be profitable online, customers must be able to discover your store. This is why practicing various strategies for SEO, Search Engine Optimization, are crucial for your store’s success. Kick start your online store with PrestaShop Addons’ SEO … Read more

The Secret Behind the Best Social Media Practices for your E-Commerce Site

Today’s customers don’t like to just shop at their favorite stores, they have an innate desire to connect with them, like them and follow them. The social relationship you form with customers creates stronger loyalty and increases traffic; thus generating … Read more

SEO Strategy – Defining Keywords for your Ecommerce Store

This is article is part of PrestaShop’s Guest Blogger series. Its content was created by Jordi Ordóñez, a PrestaShop Community member (jordiob) and the owner of Barcelona-based website This is Chapter 1 of 3 of Jordi’s Advanced PrestaShop SEO Series Defining … Read more

The Best Ways to Build Customer Loyalty for your Online Store

Every e-merchant wants to make sales but savvy e-business owners understand the value of building lifelong customer relationships. Customer loyalty doesn’t happen overnight but by engaging in some of the best e-commerce practices, you can build a loyal customer base … Read more

Professionally Manage Logistics for your Online Store

Managing the logistics for your online store is the process of overseeing everything in the shipping process from a customer’s purchase order to its delivery. It’s a lot of work! Today, I’m happy to do the heavy lifting for you … Read more

Create a User Friendly Experience for your Online Store

Think of it as setting up the interior of your brick and mortar store and using the commonsense placement of your products, cash register and fitting rooms. Your cash register would never be hiding inside of a fitting room so … Read more

HTTP 500 Internal Server Error – Explained and Solved

We’ve all seen it. As common as it is infamous, the dreaded HTTP 500-Internal Server Error will turn an online-store owner’s smile to a confused frown with one click. The harbinger of lost sales, it stonewalls your customers’ ability to … Read more

Improve Product Photos for your Online Store: The 5 Mistakes You Don’t Want to Commit

Consumers love online shopping for its convenience but it doesn’t lessen the sense of skepticism before making a purchase. It’s hard to make a decision to buy an item online when you cannot feel it or try it on. This … Read more

Using Social Media to Improve Customer Service for your Online Store

Social media is a one size fits all marketing tool that is essential for every online retail business. Modern shoppers turn to social media as a primary vehicle to connect with their favorite brands. This is why online and offline … Read more

Why Use Rich Snippets for your PrestaShop store?

A rich snippet is a brief description of the products a user will see on your webpage; it appears in search results for all the major search engines. You can use Rich Snippets in different forms including: customer reviews, videos, … Read more