404 Error Page Not Found – Explained and Solved

A 404 Error can mean big trouble for an online store and it’s customers. Sales and customer satisfaction will drop. It is lose-lose situation in Ecommerce. Now, because I know you all are winners, we aren’t going to lose out … Read more

The Official Cyber Monday Checklist: 18 things every e-commerce site should do

Cyber Monday (December 2nd) is just around the corner, kicking off the biggest online shopping season of the year. For e-commerce sites, this means there’s limited time to prepare but we’ve made it simple with an Official Cyber Monday Checklist … Read more

The Top 10 Things Customers are looking for on your E-commerce Site

In order to run a well-rounded and successful online business, every online merchant needs to make it a habit to think from a customer point of view. As I always emphasize, online shoppers have a short attention span, little patience … Read more

E-commerce Holiday White Paper: Ring up more sales this holiday shopping season!

The holiday season is around the corner and the opportunity to ring up good cheer is knocking at your door. That’s why we teamed with our friends from PayPal to bring you an E-commerce Holiday White Paper on how to … Read more

It’s time to take your physical retail store online !

E-commerce is a tremendously fast growing sector of the retail industry, making it impossible for traditional retail stores to ignore the inevitable: the need for an online presence. No matter the size of your retail business, integrating into the world … Read more

How to Hire your First Employees for your Online Store

Finding yourself unable to keep up with orders and customer requests? The good news is that your sales are skyrocketing but with the growth of a business also comes the decision of whether to hire more employees. There are also … Read more

Why offer a Subscription Service for your E-commerce Site

Do you know which unique mix of features works best for your customers? As an online merchant, there is a multitude of options you can offer to increase your sales! One of the most popular and successful options for online … Read more

How to use Customer Data to Boost Sales for your Online Store

In this modern age of technology, there is more than enough data to make your head spin. Today we’ll learn which data points are indicators of customer behavior that you can use to boost sales for your e-commerce store. Knowing … Read more

How to Pick the Right Domain Name for your Online Store

In the world of e-commerce, it all starts with a domain name. Your domain name becomes your internet identity and it’s just like selecting a location for a brick and mortar store. If you choose a poor location, or in … Read more

How to get your First Customers for your E-commerce Shop

Once you set up your e-commerce shop, don’t be worried if new customers don’t come pouring in right away. The truth is, you can’t wait for customers to come to you. Before you get your first few customers, try out … Read more

How your E-commerce Site can Compete with E-commerce Giants

There’s no denying it, online retailers are a small fish in a very big pond – so how do small e-commerce sites stay afloat with all the competition out there? There’s plenty of room for boutique online stores to make … Read more

How to Set up Shipping in PrestaShop v1.5.5

Introducing the NEW Shipping Wizard As you know, PrestaShop v1.5.5 unveiled a totally new configuration page for Shipping Carriers and Delivery Fee’s. We call this our new Shipping Wizard. In this guide, we will go over the basic settings that … Read more

The Psychology of Pricing and Discounts for E-commerce

In the world of online retail, understanding how to run successful promotions and strategically price products takes more than just an Economics Supply and Demand course. Humans have an innate inclination to respond to certain types of prices, this is … Read more

How to Start an E-commerce Business and Still Keep your Day Job

Managing an online business is convenient, flexible and has great potential to be very powerful. For the internet entrepreneurs out there looking to start an e-commerce site and still keep your day job, this is a great place to get … Read more

10 Ways to Reduce Returns for your E-commerce Site

Product returns often add up to be an unexpected and hefty expense for e-commerce businesses. Returns are expected when a customer is unable to try a product on or test it out in person but there are several ways to … Read more

How to use Newsletters to Increase Traffic to your Online Store

For anyone who manages an online store, we know how important it is to focus marketing efforts on bringing traffic to your online shop. We brainstorm various options, implement different strategies and measure results but if you haven’t tried running … Read more

How to Use Google Analytics to Improve Marketing for your Online Store

Google Analytics is a powerful tool to understand the behavior of your visitors. It provides you with essential information to help you identify your visitors and how they interact with your online store. With Google Analytics you can find out … Read more

How to Find the Right Products to Sell Online

Thinking about opening an online store? Not sure if you have the right products to sell online? Well, it’s not always black and white but today I’ll go over the six crucial considerations you must reflect on before investing in … Read more

Switching to a New Ecommerce Solution: Migrate Your Online Store to PrestaShop

“You miss 100% of the shots you don’t take”-Wayne Gretzky. This classic quote by one of the greatest athletes of our time can be applied to any decision making situation. In regards to your Ecommerce store, let’s remember this quote … Read more

How to Write Product Descriptions that Increase Sales and Boost SEO

Many merchants overlook the power of product descriptions as they bulk upload their inventory. It’s easy to fall victim to writing easy standardized descriptions with little selling encouragement; however, many fail to recognize the impact of irresistible product descriptions and … Read more