Why Every Online Merchant Should Use Product Reviews

It seems taboo to many but a successful e-business owner that understands the value of product reviews would never go back to life without them. With benefits such as stronger SEO, more sales and better customer service, how could anyone … Read more

Use Marketplaces to Boost your E-commerce Sales

Part of being successful online is maximizing the use of available resources. Online marketplaces like Amazon, eBay and Google Shopping are helping e-commerce merchants improve their sales and visibility every day. Today we’ll cover how you can use marketplaces to … Read more

5 Profitable Tips to Drastically Improve SEO for your Online Store

In order to be profitable online, customers must be able to discover your store. This is why practicing various strategies for SEO, Search Engine Optimization, are crucial for your store’s success. Kick start your online store with PrestaShop Addons’ SEO … Read more

The Secret Behind the Best Social Media Practices for your E-Commerce Site

Today’s customers don’t like to just shop at their favorite stores, they have an innate desire to connect with them, like them and follow them. The social relationship you form with customers creates stronger loyalty and increases traffic; thus generating … Read more

SEO Strategy – Defining Keywords for your Ecommerce Store

This is article is part of PrestaShop’s Guest Blogger series. Its content was created by Jordi Ordóñez, a PrestaShop Community member (jordiob) and the owner of Barcelona-based website http://jordiob.com/ This is Chapter 1 of 3 of Jordi’s Advanced PrestaShop SEO Series Defining … Read more

The Best Ways to Build Customer Loyalty for your Online Store

Every e-merchant wants to make sales but savvy e-business owners understand the value of building lifelong customer relationships. Customer loyalty doesn’t happen overnight but by engaging in some of the best e-commerce practices, you can build a loyal customer base … Read more

Professionally Manage Logistics for your Online Store

Managing the logistics for your online store is the process of overseeing everything in the shipping process from a customer’s purchase order to its delivery. It’s a lot of work! Today, I’m happy to do the heavy lifting for you … Read more

Create a User Friendly Experience for your Online Store

Think of it as setting up the interior of your brick and mortar store and using the commonsense placement of your products, cash register and fitting rooms. Your cash register would never be hiding inside of a fitting room so … Read more

HTTP 500 Internal Server Error – Explained and Solved

We’ve all seen it. As common as it is infamous, the dreaded HTTP 500-Internal Server Error will turn an online-store owner’s smile to a confused frown with one click. The harbinger of lost sales, it stonewalls your customers’ ability to … Read more

Improve Product Photos for your Online Store: The 5 Mistakes You Don’t Want to Commit

Consumers love online shopping for its convenience but it doesn’t lessen the sense of skepticism before making a purchase. It’s hard to make a decision to buy an item online when you cannot feel it or try it on. This … Read more

Using Social Media to Improve Customer Service for your Online Store

Social media is a one size fits all marketing tool that is essential for every online retail business. Modern shoppers turn to social media as a primary vehicle to connect with their favorite brands. This is why online and offline … Read more

Why Use Rich Snippets for your PrestaShop store?

A rich snippet is a brief description of the products a user will see on your webpage; it appears in search results for all the major search engines. You can use Rich Snippets in different forms including: customer reviews, videos, … Read more

Dynamic Hooks with the __call() Method

Original article written by Vincent Augagneur-Core Developer Translated to English by Benjamin Utterack-Community Manager When developing a module for PrestaShop that appears in different locations, or hooks, in the back or front office, we use the integrated hook system in PrestaShop to … Read more

Guest Blogger Series: How to Utilize Smarty Cache

By Adonis Karavokyros, alias PrestaRocket This article is the fifth in PrestaShop Guest Blogger series. Its content was created by PrestaShop expert Adonis Karavokyros, a valued Community Member. We hope you enjoy this edition as we learn how to utilize … Read more

5 Essential Elements to Internationalize your Online Shop

What if someone told you that your online shop is only a couple of clicks away from jet setting on a globetrotting journey into the hands of consumers around the world? Perhaps you have dreamt of setting up shop on … Read more

The 5 Ultimate Ways to Drive New Traffic to your Online Store

Drive new traffic to your online store to create new customers and boost sales. Push the petal to the metal and increase your traffic with these 5 fundamental tips. 1. Optimize Your Site for SEO Blogging: One of the surest … Read more

5 Tips from Shopping-Feed.com for Selling on Marketplaces

Selling on marketplaces is a fast and very effective way to boost revenue for your PrestaShop e-commerce store. The Shopping-Feed software is natively integrated directly into PrestaShop 1.4 and 1.5 and compatible with previous versions via this module. Each marketplace … Read more

5 Easy Ways to Increase your Ecommerce Cart Value

Average Order Value (AOV) is the sum of revenue generated divided by the number of orders taken – it is interchangeable with the term Average Cart Value. Sure, AOV immediately sounds important because it describes the cash flow of your … Read more

The 10 Recommended Steps after Installing Your Online Store

Congratulations! You have installed your online store and now it’s time to focus on the look, feel and user experience. Discover the different ways to optimize your online shop with 10 vital tips from the experts at PrestaShop. We’ll teach … Read more

Guest Blogger Series: PrestaShop SSL – Installation and Troubleshooting

by Fabio Porta, alias Nemo1 This is article is the forth in PrestaShop’s Guest Blogger series. Its content was created by PrestaShop Expert Fabio Porta, a valued Community member (Nemo1) and the owner of Nemo’s PostScriptum. Let’s see how to … Read more