Dynamic Hooks with the __call() Method

Original article written by Vincent Augagneur-Core Developer Translated to English by Benjamin Utterack-Community Manager When developing a module for PrestaShop that appears in different locations, or hooks, in the back or front office, we use the integrated hook system in PrestaShop to … Read more

Guest Blogger Series: How to Utilize Smarty Cache

By Adonis Karavokyros, alias PrestaRocket This article is the fifth in PrestaShop Guest Blogger series. Its content was created by PrestaShop expert Adonis Karavokyros, a valued Community Member. We hope you enjoy this edition as we learn how to utilize … Read more

5 Essential Elements to Internationalize your Online Shop

What if someone told you that your online shop is only a couple of clicks away from jet setting on a globetrotting journey into the hands of consumers around the world? Perhaps you have dreamt of setting up shop on … Read more

The 5 Ultimate Ways to Drive New Traffic to your Online Store

Drive new traffic to your online store to create new customers and boost sales. Push the petal to the metal and increase your traffic with these 5 fundamental tips. 1. Optimize Your Site for SEO Blogging: One of the surest … Read more

5 Tips from Shopping-Feed.com for Selling on Marketplaces

Selling on marketplaces is a fast and very effective way to boost revenue for your PrestaShop e-commerce store. The Shopping-Feed software is natively integrated directly into PrestaShop 1.4 and 1.5 and compatible with previous versions via this module. Each marketplace … Read more

5 Easy Ways to Increase your Ecommerce Cart Value

Average Order Value (AOV) is the sum of revenue generated divided by the number of orders taken – it is interchangeable with the term Average Cart Value. Sure, AOV immediately sounds important because it describes the cash flow of your … Read more

The 10 Recommended Steps after Installing Your Online Store

Congratulations! You have installed your online store and now it’s time to focus on the look, feel and user experience. Discover the different ways to optimize your online shop with 10 vital tips from the experts at PrestaShop. We’ll teach … Read more

Guest Blogger Series: PrestaShop SSL – Installation and Troubleshooting

by Fabio Porta, alias Nemo1 This is article is the forth in PrestaShop’s Guest Blogger series. Its content was created by PrestaShop Expert Fabio Porta, a valued Community member (Nemo1) and the owner of Nemo’s PostScriptum. Let’s see how to … Read more

Design your Customer Funnel for Maximum Conversion

What is a Customer Funnel, also called Conversion Funnel? Put simply, it is a model that illustrates a potential customer’s journey towards the purchase of a product. In Ecommerce, it describes a customer’s experience through homepage visit, adding to cart, … Read more

Track your Achievements with the New Merchant Expertise Module

It brings us an overwhelming joy to see our merchants come from nothing more than a great idea, all the way to a full-fledged international business corporation. Sometimes it is hard for them to fathom just how far they’ve come. … Read more

Interview with Vekia, our Polish Forum Moderator

In this edition we have the pleasure of speaking with Polish native, Milos Myszczuk. He is a forum Moderator vekia and PrestaShop expert. Read on as Milos shares his experiences, history and expertise with this PrestaShop interview. #Could you please … Read more

Better Product Pages, Better Sales

In this day and age, having a great product to sell online is not enough to ensure success. In order to maximize your potential sales, you must have a beautifully crafted product page. You want to make sure that you … Read more

Oh no! Your customers are abandoning their carts! Problem solved, money in your pocket.

Cart abandonment – it sounds kind of scary, doesn’t it? Well… it is! According to Fireclick, the average rate of customers adding an item to their cart and subsequently leaving it behind is 71.30%. For merchants, that is an extremely … Read more

Make the most of your product images with PrestaShop

In the world of e-commerce, shoppers rarely have the ability to look at – or feel – a product before making a purchasing decision (downloadable products excluded). That’s why product images are so important to the overall success of an … Read more

Top-Four Tips for Increasing the Speed of Your PrestaShop Store

This is article is the third in PrestaShop’s Guest Blogger series. Its content was created by Lesley Paone, a PrestaShop Community member (Dh42) and the owner of Nashville-based Designhaus 42. Is your PrestaShop store slower than you’d like it to … Read more

Poland : a new horizon for e-businesses

Continuing our overview of European e-commerce, today we examine Poland. So what does e-commerce in Poland look like ? Polish e-commerce : the figures Poland is experiencing high growth levels : 24% in 2012, with Internet sales at 4.50 billion … Read more

PrestaShop and Confashion seek to conquer the Polish market

Confashion is the concrete realization of Andrzej Kaluzny’s dream of launching his own brand in the world of e-commerce. The streamlined design of the store was developed by a graphic designer who is also behind the photos and logo. A … Read more

Why the FAQ page is so important in the world of e-commerce

FAQ stands for “Frequently Asked Questions.” Adding this page to your e-commerce website has many advantages and no real drawbacks, other than the time it takes to create. For example, a dedicated FAQ page will help address the basic needs … Read more

Return to the real: Are artisans the future of e-commerce?

Handmade goods have become a the latest e-commerce trend — a result of shoppers’ desire for more authentic online consumerism. The rise of the workshop Many workshops for handmade goods have already been established, and more people are getting into … Read more

PrestaShop Presents the Benefits of Private Sales

Private sales: A market full of potential The idea of an online private sale is simple. Generally high-end items are offered to a select group of shoppers at a reduced price. These are typically temporary deals reserved for people who … Read more