Black Friday and Cyber Monday for the small, but nimble e-retailers

Analysts widely expect this year’s Black Friday and Cyber Monday to break the record again. From Friday November 28 through Monday December 1, retailers should see double-digit increases in online sales over the same period last year. The giants in … Read more

Why Bootstrap Has Matched the Hype

Bootstrap is no longer a buzzword in web-design. It has become a full-fledged action verb. “Are you having trouble starting your web-design project? Just Bootstrap it.” When a brand name like Twitter Bootstrap becomes an informal everyday word, you know … Read more

Infographic: Back-to-School Shopping and Ecommerce 2014

It’s that time of the year again, students and families around the world and especially in the United States are shopping for all their school year essentials. According to industry research, more and more of these shoppers are purchasing online … Read more

What is Bootstrap? – The History and the Hype: Part 1 of 2

What is Bootstrap? If you own a website, you’ve probably seen the word “Bootstrap” while skimming through articles about web-design and development. You may have also overheard the word “Bootstrap” being tossed around by web-designers at coffee shops and bars … Read more

BITCOIN: Why Every Online Store Owner Should Refuse It

The author’s views are entirely his own and may or may not reflect the views of PrestaShop. Over the weekend, Bitcoin lost a whopping one third of its value. We have all heard the buzz about this “crypto-currency” and I’m … Read more

Why 100% of online stores will need a mobile and tablet version in 2014

Does your e-commerce site give visitors the power to shop on the go? Now days, online shoppers aren’t just shopping from desktops, the mobile movement is changing consumer behavior around the world! According to comScore, 55% of time spent with … Read more

The 5 Global E-commerce Trends for 2014

2013 has been another big year for e-commerce and we can expect this to continue forward with new trends emerging for the upcoming year. Keeping up with the constant growth and innovation of e-commerce is essential to stay competitive in … Read more

The Top 5 E-commerce Design Trends for your Online Store

With constantly evolving design trends, it’s imperative to stay one step ahead of your competitors and keep up with emerging e-commerce designs. The design of your online store plays a major influence on whether or not a customer is going … Read more

Online Sales Tax: What E-Commerce Merchants Should Know about the Marketplace Fairness Act

It’s been all over the news and you’re wondering: how is the Marketplace Fairness Act, a bill passed by the Senate and if passed by the House of Representatives will require online businesses to collect sales taxes, going to affect … Read more

Marketplaces: One of the Easiest Ways to Gain Visibility

Ever wonder how to gain quick and easy visibility for your store and products? Online marketplaces are some of the best platforms to sell your products on. Sure, you may already be doing great business on your site alone, but … Read more

Creating a catalogue in 10 easy steps

Your catalogue is at the heart of your online store. Getting it right is key to bringing your site to life for your future and current customers, and to making them want to come back. Anyone visiting your site should … Read more

10 tips for better SEO

So your online store only appears on the 20th page of Google results ? It’s not the end of the world if you follow our 10 tips. You’ll soon see your e-store move into pole position ! 1. Register your … Read more

Black Friday 2012: Social Media Conversion Rates Skyrocket

This is article is the third in PrestaShop’s guest blog series. Its content was created by Jon West, Chief Executive Officer at AddShoppers. You’ve probably seen the reports showing that eCommerce sales this Black Friday topped $1 billion for the … Read more

What You Can Expect on Cyber Monday

Americans are returning to work today after the long Thanksgiving weekend just in time for Cyber Monday, the busiest online shopping day of the year. It has already been a record setting holiday weekend with $59.1 billion spent at U.S. … Read more

Shoppers Count on Social Commerce But Not Mobile and Tablet Devices This Holiday Season [infographic]

This is article is the second in PrestaShop’s Guest Blog series. Its content was created by Paul Chaney from AddShoppers. A survey following last week’s presidential election reveals that shoppers’ behaviors will continue to be heavily influenced by social media, … Read more