Join PrestaShop and the biggest names in Ecommerce at IRCE 2014

Since opening our Miami office in 2011, we kick off each summer with a trip to the windy city for the annual Internet Retailer Conference and Exhibition (IRCE). This year, we’re happy to celebrate the 10th anniversary of the World’s … Read more

A Look Back: Magento at NRF 2014

image

It’s been an exhilarating few days here at the National Retail Federation’s annual BIG show – both for us at Magento and for our business partners. In true fashion, we started the show with big news that Magento and eBay Enterprise are now offering a new solution for mid-market merchants and are advocating omnichannel approaches for success.

image

On the floor itself, our booth representatives shared time with existing and potential clients to help each understand the full gamut of our solutions, ranging from Magento’s highly flexible, open source front end customization, to eBay Enterprises’ interfaces and tools, including store-based fulfillment and call center capabilities. We also showed off eBay Inc.’s connected glass technology, a shoppable interface that we developed in concert with our business partners Rebecca Minkoff and TOMS shoes — both of whom presented during NRF.

eBay Inc. executives, including Ben Pressley, Head of Enterprise Strategy and Business Development at Magento, and John Sheldon, Global Head of Strategy at eBay Enterprise Marketing Solutions, discussed with TOMS and SONY their recent customer experience innovations in Monday’s panel, “Redefining the Customer Experience.”

With the wide variety of discussions and topics on the event floor this week, we’re curious; what did you take away from NRF’s Big Show? Let us know on Twitter! Share your learnings with @Magento using the hashtag #NRF14.


Magento Attends National Retail Federation’s Annual Big Show: Day One

image

The first full day of the National Retail Federation’s (NRF) annual BIG Show 2014 was sure not to disappoint. Following an opening keynote by former President George W. Bush, which touched more upon his legacy than retail, thousands of NRF attendees caught a full day’s worth of panels, breakout sessions and one-to-one chats, which roughly revolved around the importance of these five key themes for retailers: innovation, big data, personalization, omnichannel and mobile.

Here are a few of our favorite takeaways from the day:

image

1. Leverage innovation to dominate the larger conversation. As online and offline stores continue to merge, and more and more audiences go mobile, retailers need to figure out creative ways to attract new customers without alienating existing ones, while staying true to their brand proposition.

One company that has seen success in solving this puzzle is the shoe brand (and Magento customer), TOMS. In a panel on “Redefining the Customer Experience” Monday afternoon with Ben Pressley, Head of Enterprise Strategy and Business Development at Magento, and John Sheldon, Global Head of Strategy at eBay Enterprise Marketing Solutions, TOMS Digital Business Development Lead Jordan Glassberg described how his company’s recent “shoppable windows” pilot with eBay Inc. not only positioned the company at the forefront of ecommerce, but it also provided an innovation twist in true TOMS spirit. By transporting their Marketplace experience of being able to shop by causes (such as children or education) into a digital storefront, they were able to stay true to their roots while expanding their business.

Electronics giant, Sony had a similar experience with eBay Inc. when they set up a shoppable window in a San Francisco mall. Sony Electronics’ Director of Guest Experiences for Sony Store, Megan Farrell Ragsdale noted that the holiday–only pilot was “a great expression of the brand.” Not only did the company appear technologically advanced and innovative, but they also received a treasure trove of data (such as time spent engaging with the windows) to learn from and enhance future experiences.

image

2. Keep mobile and omnichannel top of mind when it comes to online strategy. These two other big retailer themes—mobile and omnichannel—were discussed in a second eBay Inc. panel, “Mobile Innovation as a Roadmap to Customer Success.” During the session, Bernardine Wu, Fred Argir and Healey Cypher, altogether discussed the importance of engaging with customers at multiple touch points. After first clarifying the difference between cross-channel (engaging with a brand in one channel and finishing in another) and omnichannel (seeing one brand experience across multiple touch points), the trio launched into how customers differentiate. Argir noted that while Toys “R” Us now has roughly 80 different ways of providing a seamless shopping experience across multiple channels, the company is still very focused and has an intentional route for all of them. Cypher also encouraged retailers to embrace different uses for different devices, and offered multiple tips for mobilizing one’s website, such as improving the site itself (quick load times, high quality graphics), improving the product (include category and search boxes, include a QR barcode), and improving your checkout process (adding checkout button on the top and bottom of every page, offering guest checkout).

3. Retailers need to figure out their online and offline strategies as they continue to make inroads with customers. As Jon Stine, the Director of Cisco Consulting Services noted in an Expo session early Monday morning, there is $99 billion at stake in the Internet of Everything—and that includes innovation, big data, personalization, omnichannel and mobile.

What did you take away from NRF’s Big Show? Let us know on Twitter! Share your learnings with @Magento using the hashtag #NRF14. For those at the event, be sure to stop by the eBay Inc. booth (4245) to say hi and to check out the awesome Connected Glass, Digital Storefront experience featuring Rebecca Minkoff and TOMS.


Meet Mageia team during FOSDEM 2014

  The Mageia team will attend FOSDEM 2014, on 1st and 2nd of February 2014 in Brussels. We will have a booth in K building, first floor. It’s a great opportunity to meet you, speak about our favorite distribution, the coming Mageia … Continue reading

Barcamp 7 Video: The Largest PrestaShop Community Event of the Year

PrestaShop Barcamp 7 was an incredible opportunity for the PrestaShop team and ecosystem to meet Community members from all around the world. This outstanding event gathered almost 2,000 e-commerce enthusiasts to learn, exchange and network about relevant e-commerce topics affecting … Read more

PrestaShop’s Barcamp 7 Highlights

The entire PrestaShop team is still buzzing from the largest, most beautiful and memorable event in our history! Yes, the 7th Annual PrestaShop Barcamp was an enormous success and it is due to YOU! Your support and dedication made this … Read more

Barcamp PrestaShop 7 : First Pictures!

Thank you so much to all who attended the 7th Annual PrestaShop Barcamp yesterday! The event was a great success with almost 2,000 ecommerce enthusiasts sharing, exchanging and networking. Merchants, developers, designers, speakers, partners and the PrestaShop team were able … Read more

Magento Live Germany Highlights

image

Our first Magento Live Germany event was a great success! Many thanks to the 300+ merchants, partners and developers that traveled to Munich to share insights, best practices and fun. We had a packed program of keynotes and multiple breakout tracks spanning merchant stories, partner best practices and technical and business sessions.

Magento and eBay executives kicked off the day:

  • Roy Rubin, Magento’s COO and Co-Founder addressed the current industry trends as well as Magento’s strong momentum, with a special focus on opportunity, growth and innovation.
  • Jimmy Duvall, Head of Product, Magento reviewed Magento Enterprise 1.13 and Magento Community 1.8, and invited developers to provide feedback on Magento 2 updates available on GITHUB.
  • Matthias Setzer, Senior Director Merchant Services, PayPal Germany spoke about the challenges and opportunities of a dynamic eCommerce environment where the consumer holds all the keys.

image

Surprise speaker and former top-level German football referee Dr. Markus Merk inspired attendees to tap their emotions, identity, courage and responsibility when making difficult decisions whether in soccer, commerce or in life.

Here are some highlights from the breakout sessions:

  • The basis for a great customer experience online is the underlying technology, especially if you’re coordinating that experience across multiple geographies. mytheresa.com is able to update their site daily, adjust country-specific pricing quickly, and customize caching to split channels by business needs. The site now has over 1.5M unique monthly visitors and 2,000 orders per day.
  • “Users focus on content rather than the technical features so write for your reader and not for the search engines!” Vinai Kopp, Manager of Developer Education at Magento reviewed on-page search engine optimization basics and Magento best practices.
  • In today’s increasingly competitive search marketing environment, just getting ranked in a top search position is no longer sufficient to drive traffic to a website. Danny Essner, Head of Merchant Marketing at Magento, spoke to the relationship between ranks in organic search and click through rates and how to increase these rates through engaging content.
  • Noam Inbar, VP of Business Development at Zooz Payments explained how to address consumer fears and barriers to transaction completion by improving the payment and checkout experience. The easiest way to maximize conversions: minimize the number of steps at checkout and don’t ask for the same information multiple times.
  • Several sessions focused on mobile best practices and speakers agreed that regardless of the design approach, it’s important to consider what content users will want on a mobile device and how they will consume it.
  • More broadly, Thomas Husson, Vice President and Principle Analyst, Forrester challenged attendees to prepare for the digital mindshift, noting that the only choice is to “disrupt yourself or become disrupted”.

Big thanks to those who were able to join us! Special thanks to all of our presenters and to our sponsors for making this exciting event possible!

To learn more about these sessions and the many other presentations at Magento Live Germany, and check out our Website for pictures and video from the event that we will be posting soon.

Click images to expand

image

image

image

image

image

image

image

image

image


4 Reasons You Don’t Want to Miss MagentoLive Germany

image

image

Each MagentoLive event this year has been a huge success and MagentoLive Germany will be no exception! But don’t wait to register. The Last Minute Rate of €299 expires on November 8.

Register

1. Magento COO and Co-Founder Roy Rubin Will Be Speaking

Roy will be sharing his vision for the ongoing opportunity for growth and innovation that he sees for merchants, and how Magento and eBay can help empower your success. Don’t miss this opportunity!

2. Groundbreaking Breakout Sessions With eCommerce Leaders

We have innovative German and English breakout sessions, with all-new content from eCommerce leaders, including our own Magento executives and experts.

  • Going Global: How mytheresa.com accomplished international expansion
  • Ulf Dammertz, Abteilungsleiter I.T., mytheresa.com
  • Michael Staroste, Lead Software Engineer, mytheresa.com
  • Checkout Optimization for Increased Sales: Address consumer fears and barriers to transaction completion by improving the User Experience of your payment and checkout
  • Noam Inbar, VP der Geschäftsentwicklung, Zooz
  • Scaling Your Online Store: How Wardow.com grew into a successful multichannel retailer
  • Björn Kraus, CTO, Phoenix Media
  • Marc Schuermann, Leiter der Verkaufsförderung, Phoenix Media
  • Danny Wardow, Geschäftsführer, Wardow.com
  • Deep Dive into Responsive Design: The benefits of developing responsive design and how to do it right
  • Michael Turk, Leiter eCommerce, Flagbit
  • Patrick Scherr, Geschäftsführer für Marketing, Flagbit
  • Sabrina Toth, Forschungsmitarbeiterin, Flagbit

3. Meet Other Magento Merchants

The Merchant to Merchant Session is a fantastic opportunity for merchants on Magento Enterprise Edition to meet and share ideas and best practices. We hope you can attend!

When: Tuesday, November 12, 9:00–10:30 (CEST)

RSVP: Please RSVP to attend.

4. Opening Night Event

We always make time for fun at our events, and we’ve planned another fabulous party for MagentoLive Germany!

Where: Rilano No.6
Lenbach-Palais in der Ottostraße 6, 80333 München

When: Monday, November 11, 19:00–23:00 (CEST)

Be sure to follow the event on Facebook and Twitter, and use the hashtag #MagentoLive to talk about the conference!

MagentoLive Germany Platinum Sponsors:

image


MagentoLive UK 2013 Recap

image

More than 500 merchants, partners and developers from around the UK and across Europe gathered to network and share insights and knowledge at Magento Live UK. The excitement and energy in the air were electrifying: packed session rooms, buzzing exhibit halls, and brewing conversations throughout.

image

The day began with Jamie Clarke sharing his experiences, as an adventurer and merchant, harnessing fear and unpredictable outcomes to reach new heights – don’t be afraid! Most importantly, he discussed the need to pick the right partners on uncertain journeys to foreign lands and to be flexible, speedy and cost efficient in your approach.

image

Magento COO and Co-Founder Roy Rubin shared his vision of the incredible opportunity for growth and innovation that he sees for merchants, and how the power of Magento and eBay Inc. can help empower business success. Magento’s Head of Product, Jimmy Duvall discussed Magento Enterprise 1.13, Magento Community 1.8, and shared his vision of the future in Magento 2.

image

Magento’s Danny Essner reviewed SEO best practices, challenging merchants to think of themselves as content publishers that educate customers in addition to being merchants. Key takeaways include that the most important aspects of SEO are user-generated content, how third parties link to your site, as well as the need to combine social media strategy as a way to bring these two pieces together.

image

Screenpages’ Roger Wilcocks offered practical advice on tracking key metrics and shared insightful benchmarks across 100+ stores. Key takeaways include focusing your plan around the behaviors that influence conversion, keeping a keen eye on what makes for a good proposition, as well as planning out your improvements with metric targets. At the end of the day, It’s all about measurement and refinement.

image

Big thanks to those who were able to join us! Your incredible energy, camaraderie and passion for driving commerce innovation inspire us all! A very special thanks to all of our presenters and to our sponsors for making this exciting event possible!

To learn more about these sessions and the many other presentations at Magento Live UK, check out our Website for additional content that we will be posting shortly, Click HERE.

image

Be sure to join us next year at the Park Plaza Westminster Bridge, on July 14th and 15th, 2014.

imageimage


You’re Invited! The top 5 reasons to attend the 7th Annual PrestaShop Barcamp

You’re invited to the biggest, must-attend e-commerce event of the year! Join us for the largest PrestaShop Community gathering in Paris on Tuesday, November 19th at 8:30AM with inspirational keynote speakers, engaging workshops, personal consultations and hear from some of … Read more

Five Fab Finds from FDNY

In the world of fashion, everyone’s looking for a good find. Here are our top five from FDNY this week, ranging from seamless experiences to dinosaurs.

image

1. The future is digital.

Everyone agrees: Be digital, be mobile, be responsive. Nearly 60% of consumers use their phone as part of their shopping experiences every day, and as much as 90% of all eCommerce transactions touch more than one device. We’re seeing people shop on multiple devices during the day and then complete their purchases at night on tablets. Maintain a seamless experience across all devices so customers don’t lose everything in their cart when they transfer from one device to another.

2. No one likes bad seams.

Have you ever seen a beautiful shirt destroyed by a bad seam? We have. Websites are the same way. Without a seamless experience on and offline, you limit the customer experience and your conversion rate. Rebecca Minkoff’s beautiful site saw 200% growth in sales and more than 100% increase in traffic following its redesign.

To improve online conversion rates, Magento’s Danny Essner, also recommends these best practices:

  • Bring the benefits of in-store to online
  • Empower customers to be your brand advocates
  • Blend commerce and content

image

3. Kate Spade has great threads.

While bad seams can hurt conversion rates, Craig Leavitt of Kate Spade New York recommends running a strong thread and uniformed style throughout your entire business to effectively reach more customers. While an astounding 20% of their revenue comes from their mobile and tablet optimized website, that doesn’t stop them from extending their brand DNA onto social media (check out their Instagram channel for some social inspiration), shoppable windows, and locally managed brick-and-mortar stores. Nowadays, brands must be brave and willing to take risks, he noted.

4. Keep calm and content on.

In the opening panel, Marty Keane of Theory emphasized the importance of launching rich content about your brand to encourage customers to share their stories over social media (a theme that was repeated numerous times by other speakers over the course of the two days). Content is still very much king.

image

5. Dinosaurs like to snuggle.

Much to the surprise of many attendees, the team over at Bronto showed us that dinosaurs are actually very snuggly and informative. For example, more than half of frequent shoppers (55%) always use the shopping cart summary as a way to make a final purchase decisions.

Find out how to maximize your email marketing to combat shopping cart abandonment and drive conversions this holiday season in this newly released Bronto-Magento study.

What did you take away from FDNY? Let us know on Twitter! Share your learnings with @Magento using the hashtag #FashionDigitalNY.

-The Magento Marketing Team


Top 4 Takeaways from Shop.org

image

The more things change, the more they stay the same—especially when it comes to the world of retail. Though the industry is shifting to accommodate a world of increasingly digital and mobile customers, attendees at Shop.org’s Annual Summit this week were quick to note that above all, serving the customer is key.

With that in mind, we’ve compiled the top 4 takeaways from the event to help you serve your customers better:

1. Connect with your audience. Followers are the new foot traffic, said Open Sky’s John Caplan. Use this to your advantage and connect with your audience. Rather than focusing solely on how the customer is shopping, determine what emotional connection the customer shares with your brand as apply those insights. As WebTrends pointed out, 41% of online shoppers buy more after receiving a personalized email offer. Give customers a 1:1 shopping experience as if they’re standing right in front of you.

2. Deliver seamless experiences. “Omni-channel” and “multi-channel” were big buzzwords at the conference, as HSN’s Bill Brand pointed out. While digital marketers touted the importance of creating unique content for all social media channels to reach engaged customers, direct marketing is still effective in getting customers to hit the “buy” button. Use an integrated approach to get the most reach.

3. Find your mobile fit. Unsurprisingly, mobile continues to be the fastest growing channel for many attendees and is still accelerating. Responsive design is still on everyone’s lips. Make sure the mobile strategy you pursue aligns to your business to better attract and retain customers. Are you really ready for a responsive site? Side note: A well thought out mobile strategy is an excellent way to connect with your audience, too (see point #1).

4. Chicago Public House makes a mean cocktail. Those drinks were seriously good – thanks to everyone who joined us for happy hour on Monday night (and double thanks to Guidance for providing the drinks all night long). We had a blast partying with you!

Congratulations to Laura Arand of Cornerstone Brands, our grand prize #MagentoMania winner! Thanks for joining the festivities with us. Be sure to send us some photos from Magento Imagine.

What did you take away from Shop.org? Tweet your learnings to @Magento and check out some of the best photo moments on Facebook.

-The Magento Marketing Team

Click images to enlarge.

image

image

image

image

image

image

image

image

image


Join Magento at Fashion Digital New York

image

Magento is at the Intersection of Commerce and Couture in NYC!

On October 8-9, over 600 digital executives from prominent fashion brands will be in New York City for Fashion Digital New York (FDNY), and Magento is proud to be the lead sponsor.

Like Fashion Digital Los Angeles (FDLA), this is an exciting opportunity to network with eCommerce leaders in the fashion industry from major brands like Kate Spade, Rebecca Minkoff and Calvin Klein Inc.

On day one, Magento will be holding a workshop, “Increasing Conversion through User Experiences,” led by Danny Essner, Senior Manager of Merchant Marketing. He’ll show merchants how to leverage incredible user experiences that actually increase website conversion, and highlight examples of merchants who have grown their online businesses through user experience. Danny will also interview Doug Glickman, Director of eCommerce for ShopBAZAAR.com, about creating incredible experiences by blending commerce and content.

On day two, during the general sessions, Magento’s Ben Pressley, Head of Enterprise Strategy and Business Development, will cover “The Future of Mobile and Commerce” by discussing Mobile’s impact on commerce. His presentation will draw on the experiences of thousands of Magento and eBay customers as well as eBay’s thought leadership and research.

We’d like to extend a special invitation for you to join us at the conference, and, as a Magento guest, you can save 25% with Promo Code: SPK-MAGENTO

Register Now

For more information, visit fashiondigitalny.com.

We hope to see you there!


Magento Takes on Shop.Org: Day One

image

Over 4,400 digital and omni-channel retail professionals and exhibitors, including our Magento team, descended on Chicago’s McCormick Place Monday evening to talk next generation retail at the annual Shop.org Summit.

The opening night EXPO Hall reception, where attendees could mingle, network and prepare for the coming discussions and deal-making, kicked off the two-and-a-half day event. Opening events included keynotes from Tory Burch executives and marketing professor Jonah Berger. In the first address, Miki Beradelli, Tory Burch CMO, and Matt Marcotte, SVP of Global Stores at Tory Burch, emphasized that, while technology is taking over retail, the essentials—focusing on the customer and the persistence of email marketing—still matter. Berger, meanwhile, spoke to the importance of word-of-mouth marketing, which he broke into action steps like defining social currency and identifying social triggers. Afternoon breakout sessions touched on topics like omni-channel initiatives and the convergence of digital marketing and eCommerce.

Magento, in particular, started the summit with a festive bang, hosting an opening night party (with co-sponsor Guidance) at the gastro pub Public House. Invited guests could drink a Magento-themed beverage and chow down on sliders, pizza and other comfort foods. Some even modeled Magento gear in the provided photo booth.

image

One topic of discussion at the shindig included Magento Mania, a conference-wide contest to help demonstrate the breadth of the Magento ecosystem. All Shop.org attendees have a chance to win a gift card to one of our partner sites, as well as to Magento’s annual Imagine Conference in 2014. Full details on how to play can be found here on the Magento Blog as well as at Magento booth #603 on the Shop.org conference floor.

Check back here in the coming days for our key takeaways from the summit!

image


Magento’s Guide to Shop.org

image

With more than 4,000 attendees, 200 exhibitors, and 100 speakers headed to Chicago next week for Shop.org’s 2 ½ day Summit, there are a lot of events to keep track of. We want you to spend less time with your nose in the schedule and more time learning how to rock retail, so we created our own Shop.org Guide.

Monday, September 30
Check-in, throw on your favorite outfit, and then run over to Public House at 7:00 pm. Drinks and food are on us – including the secret signature cocktail from our partners at Guidance. (Tip: RSVP here to guarantee your spot!)

Tuesday, October 1
This is a big day. Don’t worry, we’ve got you covered.

  • 7:45 am: Breakfast is the most important meal of the day, so be sure to fill up now. (Lakeside Ballroom E354)
  • 8:15 am: Kick off the Summit with the opening keynotes from NRF and Tory Burch. (Lakeside Ballroom E354)
  • 10:15am: Word of mouth is crucial. So crucial, that we’re spreading the word about Jonah Berger’s presentation on “Why Things Catch On”. (Lakeside Ballroom E354)
  • 1:00 pm: Swing by the Expo Hall to get some one-on-one help on your website fro, the pros at Precision Dialogue and e-Tailing Group.
  • 1:30: You’ve got 15 minutes to get to the next session, but stop by Magento’s booth (#603) on the way for a chance to play #MagentoMania. (Unless you don’t want $500, in which case, nevermind?)
  • 1:45: Find out what 15 things you can do to make more money next week in this breakout session with Razorfish, Mass Relevance, and more. (Room E353)
  • 3:30: One more breakout session before the reception. You can do this! We recommend this one. It’s all about the experience. (Room E450 A)
  • 6:00 pm: You did it! Now go celebrate your hard day’s work. Head over to the Field Museum for the reception. There are even free shuttles from Lakeside Center.

Wednesday, October 2

  • 7:45: You’re two days into this event. Breakfast is crucial. (Lakeside Ballroom E354)
  • 8:15: Soak up some words of wisdom from the woman herself, Shop.org’s Vicki Cantrell. Then enjoy the comfort of your seat a little longer and stay until 9:30 to learn more about the importance of your Digital DNA. (Lakeside Ballroom E354)
  • 10:15: Where do you go from here? Good question. Find out in this panel with OpenSky, Long Future Media, Wanelo, and Trunk Club. Bonus: You can still stay in your seat! (Lakeside Ballroom E354)
  • 12 pm: Have you played #MagentoMania yet? Swing by while everyone else is off at lunch for your chance at $500 (booth 603).
  • 1:15: We think Nike’s done a pretty good job at… well, everything. American Express, Saks, and HSN aren’t too shabby either. Learn how to connect customers to what they love from this expert panel. (Room E450 A)
  • 2:15: Time for an afternoon pick-me-up. Productivity: Brought to you by coffee.
  • 3:00 pm: Last breakout session of the event! We recommend checking out this promising session with Threadless, Sephora, and more. (Room E451 AB)

Whew, that’s a lot of great sessions. See you Monday night at Public House!

image


Meet Magento at Shop.org – RSVP to Our Networking Party and Play Magento Mania

The Magento team will be at the Shop.org Annual Summit in Chicago, September 30 – October 2.

Party with Magento on Monday Night
We’re kicking off the event with one of our world-famous Magento parties on Monday, September 30, 7:00 – 11:00 pm, at Pu…

MagentoLive UK is Sold Out!

image

We have closed registration for MagentoLive UK due to the overwhelming demand. Click here to be added to the waitlist. We have reserved a few passes for guests of our sponsors; contact your CSG representative or one of our Platinum, Gold and Silver event sponsors for more information.

We’d like to send out a big thank you to our ecosystem and the UK community for their enthusiasm and support for this event. We can’t wait to see you in London!

Attendees, keep an eye out for email updates. Follow the event on Facebook and Twitter, and use the hashtag #MagentoLive to talk about the conference!

Couldn’t make our London event? MagentoLive Germany will be in Munich on November 12, 2013!

Register


PrestaShop West Coast Meetups: A Great Success!

Now that we’re back on EST and recovering from our red eye flight, we want to send out a special thanks to all the attendees and partners who helped make our PrestaShop West Coast Meetups a success in San Francisco … Read more

Magento at WWD’s Fall 2013 Digital Forum

image

On September 18th, Magento had the pleasure of attending the Fall 2013 WWD Digital Forum at New York’s Asia Society. For all of our fashion and beauty merchants, this is an event hosted by WWD editors and addresses everything from mobile technology to social media marketing, eCommerce and beyond.

We heard from several influential speakers throughout the day:

  • GAP’s Global Director of Digital and Social Media, Rachel Tipograph explained how to make the shift to Lo-Fi Marketing using social tools like Instagram and Tumblr.
  • Larry Promisel, SVP of Digital Commerce at the Camuto Group discussed the evolution of the Vince Camuto brand and their plans for a new eCommerce site.
  • Julia Goldin, Global Chief Marketing Officer of Revlon gave an inspiring talk about how to build an iconic brand (see photo below).
  • image

  • U.S. Director of Digital Marketing for Benefit Cosmetics, Claudia Allwood demonstrated how ‘laughter is the best cosmetic’ and taught the audience best practices for how to engage in social media in a fun, yet professional way.
  • Amy Jain and Daniela Yacobovsky, co-founders of Magento site, BaubleBar showed us how to respond to customers in real time by making use of data and analytics.
  • If you have the opportunity to go to the next WWD Digital Forum, we highly recommend it as it is a fantastic opportunity to stay current with the latest in digital trends and you’ll walk away with actionable insights to help you move your business forward.

    For more information about Magento and the fashion industry, please visit magento.com/fashion.