The #PreImagine Round Up


Imagine 2013 is right around the corner, and there isn’t a better way to prepare than with #Preimagine. Magento and the Community have planned various events throughout Las Vegas during the few days leading up to Imagine. This is a chance to meet other Imagine attendees, and explore the M Resort and Las Vegas before Imagine begins.

Below is a complete list of #PreImagine events. Take a look at the Imagine agenda for more information on event times and locations.

Sunday, April 7th

Community Run–Join the Magento Community to run or walk the Rockin Rabbit 5k/Half Marathon! For more information and to register, please visit the race website.

#PreImagine Tweetup by the Pool–The Community is gathering together at the M Resort Daydream Pool for some sun and fun! RSVP to reserve your spot.

PreImagine Vegas City Tour with aheadWorks— This is your chance to see all of Las Vegas’ main attractions! There are a limited number of spots available; RSVP today!

Techies on the Strip 2!— Relax and mingle with Imagine attendees at Madalay Bay’s Eyecandy Soundlounge & Bar!

Corratech’s PreImagine Kickoff Party— Join Corratech for drinks, food, and surprises at the M Resort’s Hostile Grape Wine Cellar! Space is limited; RSVP today to reserve your spot!

Monday, April 8th

Registration Refreshments sponsored by Olark— Pick up your badge and some snacks, and meet some of the other Imagine attendees before the day’s events kick-off!

Marketplace Grand Opening & Welcome to Imagine sponsored by Grand River— Explore the marketplace and sponsor booths, and mingle with Imagine attendees, as well the the Magento team.

Developer BarCamp & Networking Event–BarCamp is divided into multiple tracks, each running a series of rapid-fire, short presentations and will feature community members as well as the Magento and X.commerce’s technical teams. Register today!

SEO with Magento by Magento U— Learn how to configure your site to employ best practice tools and techniques for ensuring optimal interaction with search engine functions. Magento functionality, tools, and practices for optimization will be highlighted! Register today!

Follow @MagentoImagine on Twitter for more information on #PreImagine events and news!

Imagine Transportation

From April 8th through April 10th, we will be offering shuttle service from Green Valley Ranch, South Point Hotel, and Mandalay Bay to the M Resort. Check out the the shuttle schedule here!

We look forward to seeing you in Vegas!


One Memorable Weekend at the Magento Bugathon and Mage Hackathon

Hackathons have been a long tradition of the Magento community throughout the world. Developers and enthusiasts alike come together to work on challenging and inspiring projects, sharing of ideas and building friendships and experiences that are memorable. At every new event, a different and new hackathon format is introduced by creative community members.

This time, community members Sylvain Raye from Diglin and Tim Bezhashvyly from Openstream, brought all of us the first ever Mage Hackathon in Zürich, Switzerland. Magento joined in the fun and added a twist; focus on resolving issues and providing enhancements to the platform. But the fun didn’t end there. Another event was decided to be organized in the offices of Magento Headquarters in Los Angeles, running simultaneously on the weekend of March 8 through 10.

Great community members from Germany, Switzerland, The Netherlands, UK, Ukraine and many even remotely gathered to the mission in Zürich. US developers joined the Los Angeles event.

The premise was simple. The Magento team armed with issues to resolve in Bugathon GitHub repo, will provide several core developers, product managers, and Magento Test Automation Framework (MTAF) experts to facilitate the challenge. The community accepted the challenge and stepped up to deliver results. Over the weekend period, 72 issues were resolved, 54 pull requests were merged and 18 were pending in the Bugathon GitHub branch. From shipment issues to incorrect handling of quantities in shopping cart to transactional emails, models and observers, and JavaScript were some of the many areas that were addressed. Of the 54 pull requests, 23 have been verified and merged into the upcoming release. We will continue to work on reviewing the remaining pull requests to get as many of them as possible into the upcoming release and will provide a detailed breakdown to the community on their efforts in the coming weeks.

Additional enhancements and fixes were suggested and introduced from members at the event and remotely in all areas of functionality – keep them coming. And although the format was somewhat different, long traditions were kept. In Zürich, great presentations were given on Solr integration by Tobias Zander, release management and deployment with Capistrano framework by Sylvain Raye, secure password implementations by Fabian Biechshmidt, Magento Test Automation Framework by Dima Aponasenko and Alex Gorbivskiy in Zürich and Artem Shugayev in Los Angeles, and pros/cons to checkout changes by Tim Bezhashvyly. In Los Angeles, Magento 2 overview by Sergey Shymko, protecting your Magento store and extension 101 by Tim Stripling and John JJ Jawed, and demystifying Magento views for fun and profit, a developer’s guide to layout xml by Ben Marks.

Great food, snacks, beer and sodas, were provided throughout the event by LIIP in Zürich and Magento in LA that kept the community and Magento team fueling. There was even a ping-pong competition at the LA event and some good old-fashioned foosball at Zürich. The winners are still being determined.

Thank you to all who joined us at Magento Bugathon/Mage Hackathon. Thank you to all the Zürich sponsors and special thanks to Sylvain and Tim for organizing a memorable Mage Hackathon at Zürich.

We are looking forward to the next one.

By Baruch Toledano and Mosses Akizian



Click here to view more photos from the Los Angeles Bugathon.


Click here to view more photos from the Zürich Mage Hackathon.


Developers from both cities saying hello.

Presentation recordings will be published on YouTube when available.

Special thanks to all Zürich sponsors



Are You Attending The Magento Bugathon?

The Magento community is looking forward to this weekend’s Magento Bugathon, where they will join fellow community members and Magento core team to stomp out issues that have been a bug in their daily work life. During the event there will be lots of great opportunities to network, code, listen and participate to presentations, and share Magento experiences with the Magento community.

Here are few updates to familiarize the attendees with the agenda and workflow processes.

Bugathon GitHub Repo

A list of functional issues provided by our Magento core team was uploaded to a newly minted GitHub Bugathon Repo account. Our engineering team members will review fixes contributed by the attendees at both events (Los Angeles and Zurich) to make sure they adhere to Magento development best practices. Once approved, commit and test the fixes to make sure we include them in the next release version of Magento Community Edition.

Orientation and Important Information


If you are available to join us in Los Angeles, come and enjoy a social gathering, included meals, and brainstorming with the best – it will be a fun weekend!



The Magento Community is on the Run!

The Magento Community is continuing the tradition of spreading the Magento spirit throughout Vegas before Imagine even begins. They are organizing a group to run together in the Rockin Rabbit 5k/half marathon taking place in Boulder City, NV on Sunday…

Two Cities. Two Continents. One Great Magento Bugathon.


Since the first-ever blog post welcoming you all to the wonderful world of Magento posted by Roy Rubin, one thing has been clear; the ever growing embodiment of the community’s strength. From revolution to innovation, the Magento community’s passion and desire to improve the Magento open source platform has been tremendous and uplifting. As the platform matured, so did the requests for new features, functions and removal of pesky bugs. smile

We have heard. We have listened. And now we want you to contribute. In keeping with the spirit of open source, we invite you to join your fellow community Magento developers and key Magento developer core team members to a Magento Bugathon stomping out issues that had been a bug in your daily work life.

This will be a great opportunity to meet and mingle with fellow developer community members and have face time with Magento key developer core team members. With your eCommerce knowledge and Magento skills, we’ll create projects and stomp issues together.

Got the urge to stomp some bugs now? If you’re a Magento developer and have the yearning to close issues and reduce the Magento bug count, then we want to hear from you.

The Process?

A list of functional issues provided by our Magento core team or a bug burning inside of you to fix will be worked on in groups. Our engineering team members will review your fixes at the event to make sure they adhere to Magento development best practices. Once approved, commit and test the fixes to make sure we include them in the next release version of Magento Community Edition.

The When?

Weekend of March 8 through March 10.

The Agenda?

  • Friday – Social gathering at night
  • Saturday – Presentations, coding and stomping starts at 9am until wee hours of the night (breakfast, lunch, dinner and snacks provided)
  • Sunday – Final touches and presentations (breakfast and lunch provided)

The Prep Work?

  • Your laptop with a clean install of latest Magento Community Edition version at GitHub (information to be shared soon); your favorite IDE; and its PHP debugger
  • A GitHub account so you can access the Bugathon GitHub repository
  • Yearning to stomp some bugs

The Where?

Join us at one of the following Bugathon locations.

Los Angeles

The Bugathon will be hosted by Magento at the Magento Headquarters.


Where to stay?

Four Points by Sheraton
Los Angeles Westside
5990 Green Valley Circle, Culver City, CA 90230, United States

Call hotel reservations and request eBay rate at (310) 641-7740
Discount only applies to over the phone reservations.

Zürich Bugathon Event – organized by Tim Bezhashvyly and Sylvain Rayé

Magento key developer core team members will join Tim Bezhashvyly and Sylvain Rayé, the organizers of the Mage Hackathon, in beautiful Zürich, Switzerland. The event will be held at the offices of Unic AG.


Special thanks to all Zürich sponsors


More details will be sent by email to all attendees. Let’s get stomping.


Meet Magento Brazil Successfully Debuts in Sao Paulo


On November 8th, over 200 attendees came together in São Paulo for the first Meet Magento Brazil hosted by Netresearch.

The conference started with an interesting keynote from Yoav Kutner. In his presentation, “Magento: A Journey Down the Open Road,” Yoav gave an overview about the development of Magento from the beginning and spoke about the challenges of founding a business. This session was followed by Sergey Shymko, a Magento core developer, who gave an update on Magento 2 development. There were a total of 14 sessions that covered a wide range of topics, like payment, social media, Magento extensions, development and online persuasion.

The attendees had the opportunity to network throughout event during the session break and at the famous After Show Party after the conference wrapped up.

Meet Magento Brazil received an amazing response from local community members with 95% of the attendees planning to attend the next one in 2013.

Check out the Meet Magento Brazil website for conference photos and presentations–and keep your eye out for the videos coming shortly!

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