It’s been an exhilarating few days here at the National Retail Federation’s annual BIG show – both for us at Magento and for our business partners. In true fashion, we started the show with big news that Magento and eBay Enterprise are now offering a new solution for mid-market merchants and are advocating omnichannel approaches for success.
On the floor itself, our booth representatives shared time with existing and potential clients to help each understand the full gamut of our solutions, ranging from Magento’s highly flexible, open source front end customization, to eBay Enterprises’ interfaces and tools, including store-based fulfillment and call center capabilities. We also showed off eBay Inc.’s connected glass technology, a shoppable interface that we developed in concert with our business partners Rebecca Minkoff and TOMS shoes — both of whom presented during NRF.
eBay Inc. executives, including Ben Pressley, Head of Enterprise Strategy and Business Development at Magento, and John Sheldon, Global Head of Strategy at eBay Enterprise Marketing Solutions, discussed with TOMS and SONY their recent customer experience innovations in Monday’s panel, “Redefining the Customer Experience.”
With the wide variety of discussions and topics on the event floor this week, we’re curious; what did you take away from NRF’s Big Show? Let us know on Twitter! Share your learnings with @Magento using the hashtag #NRF14.
The first full day of the National Retail Federation’s (NRF) annual BIG Show 2014 was sure not to disappoint. Following an opening keynote by former President George W. Bush, which touched more upon his legacy than retail, thousands of NRF attendees caught a full day’s worth of panels, breakout sessions and one-to-one chats, which roughly revolved around the importance of these five key themes for retailers: innovation, big data, personalization, omnichannel and mobile.
Here are a few of our favorite takeaways from the day:
1. Leverage innovation to dominate the larger conversation. As online and offline stores continue to merge, and more and more audiences go mobile, retailers need to figure out creative ways to attract new customers without alienating existing ones, while staying true to their brand proposition.
One company that has seen success in solving this puzzle is the shoe brand (and Magento customer), TOMS. In a panel on “Redefining the Customer Experience” Monday afternoon with Ben Pressley, Head of Enterprise Strategy and Business Development at Magento, and John Sheldon, Global Head of Strategy at eBay Enterprise Marketing Solutions, TOMS Digital Business Development Lead Jordan Glassberg described how his company’s recent “shoppable windows” pilot with eBay Inc. not only positioned the company at the forefront of ecommerce, but it also provided an innovation twist in true TOMS spirit. By transporting their Marketplace experience of being able to shop by causes (such as children or education) into a digital storefront, they were able to stay true to their roots while expanding their business.
Electronics giant, Sony had a similar experience with eBay Inc. when they set up a shoppable window in a San Francisco mall. Sony Electronics’ Director of Guest Experiences for Sony Store, Megan Farrell Ragsdale noted that the holiday–only pilot was “a great expression of the brand.” Not only did the company appear technologically advanced and innovative, but they also received a treasure trove of data (such as time spent engaging with the windows) to learn from and enhance future experiences.
2. Keep mobile and omnichannel top of mind when it comes to online strategy. These two other big retailer themes—mobile and omnichannel—were discussed in a second eBay Inc. panel, “Mobile Innovation as a Roadmap to Customer Success.” During the session, Bernardine Wu, Fred Argir and Healey Cypher, altogether discussed the importance of engaging with customers at multiple touch points. After first clarifying the difference between cross-channel (engaging with a brand in one channel and finishing in another) and omnichannel (seeing one brand experience across multiple touch points), the trio launched into how customers differentiate. Argir noted that while Toys “R” Us now has roughly 80 different ways of providing a seamless shopping experience across multiple channels, the company is still very focused and has an intentional route for all of them. Cypher also encouraged retailers to embrace different uses for different devices, and offered multiple tips for mobilizing one’s website, such as improving the site itself (quick load times, high quality graphics), improving the product (include category and search boxes, include a QR barcode), and improving your checkout process (adding checkout button on the top and bottom of every page, offering guest checkout).
3. Retailers need to figure out their online and offline strategies as they continue to make inroads with customers. As Jon Stine, the Director of Cisco Consulting Services noted in an Expo session early Monday morning, there is $99 billion at stake in the Internet of Everything—and that includes innovation, big data, personalization, omnichannel and mobile.
What did you take away from NRF’s Big Show? Let us know on Twitter! Share your learnings with @Magento using the hashtag #NRF14. For those at the event, be sure to stop by the eBay Inc. booth (4245) to say hi and to check out the awesome Connected Glass, Digital Storefront experience featuring Rebecca Minkoff and TOMS.
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Our first Magento Live Germany event was a great success! Many thanks to the 300+ merchants, partners and developers that traveled to Munich to share insights, best practices and fun. We had a packed program of keynotes and multiple breakout tracks spanning merchant stories, partner best practices and technical and business sessions.
Magento and eBay executives kicked off the day:
Surprise speaker and former top-level German football referee Dr. Markus Merk inspired attendees to tap their emotions, identity, courage and responsibility when making difficult decisions whether in soccer, commerce or in life.
Here are some highlights from the breakout sessions:
Big thanks to those who were able to join us! Special thanks to all of our presenters and to our sponsors for making this exciting event possible!
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Each MagentoLive event this year has been a huge success and MagentoLive Germany will be no exception! But don’t wait to register. The Last Minute Rate of €299 expires on November 8.
1. Magento COO and Co-Founder Roy Rubin Will Be Speaking
Roy will be sharing his vision for the ongoing opportunity for growth and innovation that he sees for merchants, and how Magento and eBay can help empower your success. Don’t miss this opportunity!
2. Groundbreaking Breakout Sessions With eCommerce Leaders
We have innovative German and English breakout sessions, with all-new content from eCommerce leaders, including our own Magento executives and experts.
3. Meet Other Magento Merchants
The Merchant to Merchant Session is a fantastic opportunity for merchants on Magento Enterprise Edition to meet and share ideas and best practices. We hope you can attend!
When: Tuesday, November 12, 9:00–10:30 (CEST)
RSVP: Please RSVP to attend.
4. Opening Night Event
We always make time for fun at our events, and we’ve planned another fabulous party for MagentoLive Germany!
Where: Rilano No.6
When: Monday, November 11, 19:00–23:00 (CEST)
MagentoLive Germany Platinum Sponsors:
More than 500 merchants, partners and developers from around the UK and across Europe gathered to network and share insights and knowledge at Magento Live UK. The excitement and energy in the air were electrifying: packed session rooms, buzzing exhibit halls, and brewing conversations throughout.
The day began with Jamie Clarke sharing his experiences, as an adventurer and merchant, harnessing fear and unpredictable outcomes to reach new heights – don’t be afraid! Most importantly, he discussed the need to pick the right partners on uncertain journeys to foreign lands and to be flexible, speedy and cost efficient in your approach.
Magento COO and Co-Founder Roy Rubin shared his vision of the incredible opportunity for growth and innovation that he sees for merchants, and how the power of Magento and eBay Inc. can help empower business success. Magento’s Head of Product, Jimmy Duvall discussed Magento Enterprise 1.13, Magento Community 1.8, and shared his vision of the future in Magento 2.
Magento’s Danny Essner reviewed SEO best practices, challenging merchants to think of themselves as content publishers that educate customers in addition to being merchants. Key takeaways include that the most important aspects of SEO are user-generated content, how third parties link to your site, as well as the need to combine social media strategy as a way to bring these two pieces together.
Screenpages’ Roger Wilcocks offered practical advice on tracking key metrics and shared insightful benchmarks across 100+ stores. Key takeaways include focusing your plan around the behaviors that influence conversion, keeping a keen eye on what makes for a good proposition, as well as planning out your improvements with metric targets. At the end of the day, It’s all about measurement and refinement.
Big thanks to those who were able to join us! Your incredible energy, camaraderie and passion for driving commerce innovation inspire us all! A very special thanks to all of our presenters and to our sponsors for making this exciting event possible!
To learn more about these sessions and the many other presentations at Magento Live UK, check out our Website for additional content that we will be posting shortly, Click HERE.
Be sure to join us next year at the Park Plaza Westminster Bridge, on July 14th and 15th, 2014.
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In the world of fashion, everyone’s looking for a good find. Here are our top five from FDNY this week, ranging from seamless experiences to dinosaurs.
1. The future is digital.
Everyone agrees: Be digital, be mobile, be responsive. Nearly 60% of consumers use their phone as part of their shopping experiences every day, and as much as 90% of all eCommerce transactions touch more than one device. We’re seeing people shop on multiple devices during the day and then complete their purchases at night on tablets. Maintain a seamless experience across all devices so customers don’t lose everything in their cart when they transfer from one device to another.
2. No one likes bad seams.
Have you ever seen a beautiful shirt destroyed by a bad seam? We have. Websites are the same way. Without a seamless experience on and offline, you limit the customer experience and your conversion rate. Rebecca Minkoff’s beautiful site saw 200% growth in sales and more than 100% increase in traffic following its redesign.
To improve online conversion rates, Magento’s Danny Essner, also recommends these best practices:
3. Kate Spade has great threads.
While bad seams can hurt conversion rates, Craig Leavitt of Kate Spade New York recommends running a strong thread and uniformed style throughout your entire business to effectively reach more customers. While an astounding 20% of their revenue comes from their mobile and tablet optimized website, that doesn’t stop them from extending their brand DNA onto social media (check out their Instagram channel for some social inspiration), shoppable windows, and locally managed brick-and-mortar stores. Nowadays, brands must be brave and willing to take risks, he noted.
4. Keep calm and content on.
In the opening panel, Marty Keane of Theory emphasized the importance of launching rich content about your brand to encourage customers to share their stories over social media (a theme that was repeated numerous times by other speakers over the course of the two days). Content is still very much king.
5. Dinosaurs like to snuggle.
Much to the surprise of many attendees, the team over at Bronto showed us that dinosaurs are actually very snuggly and informative. For example, more than half of frequent shoppers (55%) always use the shopping cart summary as a way to make a final purchase decisions.
Find out how to maximize your email marketing to combat shopping cart abandonment and drive conversions this holiday season in this newly released Bronto-Magento study.
What did you take away from FDNY? Let us know on Twitter! Share your learnings with @Magento using the hashtag #FashionDigitalNY.
-The Magento Marketing Team
The more things change, the more they stay the same—especially when it comes to the world of retail. Though the industry is shifting to accommodate a world of increasingly digital and mobile customers, attendees at Shop.org’s Annual Summit this week were quick to note that above all, serving the customer is key.
With that in mind, we’ve compiled the top 4 takeaways from the event to help you serve your customers better:
1. Connect with your audience. Followers are the new foot traffic, said Open Sky’s John Caplan. Use this to your advantage and connect with your audience. Rather than focusing solely on how the customer is shopping, determine what emotional connection the customer shares with your brand as apply those insights. As WebTrends pointed out, 41% of online shoppers buy more after receiving a personalized email offer. Give customers a 1:1 shopping experience as if they’re standing right in front of you.
2. Deliver seamless experiences. “Omni-channel” and “multi-channel” were big buzzwords at the conference, as HSN’s Bill Brand pointed out. While digital marketers touted the importance of creating unique content for all social media channels to reach engaged customers, direct marketing is still effective in getting customers to hit the “buy” button. Use an integrated approach to get the most reach.
3. Find your mobile fit. Unsurprisingly, mobile continues to be the fastest growing channel for many attendees and is still accelerating. Responsive design is still on everyone’s lips. Make sure the mobile strategy you pursue aligns to your business to better attract and retain customers. Are you really ready for a responsive site? Side note: A well thought out mobile strategy is an excellent way to connect with your audience, too (see point #1).
4. Chicago Public House makes a mean cocktail. Those drinks were seriously good – thanks to everyone who joined us for happy hour on Monday night (and double thanks to Guidance for providing the drinks all night long). We had a blast partying with you!
Congratulations to Laura Arand of Cornerstone Brands, our grand prize #MagentoMania winner! Thanks for joining the festivities with us. Be sure to send us some photos from Magento Imagine.
-The Magento Marketing Team
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Magento is at the Intersection of Commerce and Couture in NYC!
Like Fashion Digital Los Angeles (FDLA), this is an exciting opportunity to network with eCommerce leaders in the fashion industry from major brands like Kate Spade, Rebecca Minkoff and Calvin Klein Inc.
On day one, Magento will be holding a workshop, “Increasing Conversion through User Experiences,” led by Danny Essner, Senior Manager of Merchant Marketing. He’ll show merchants how to leverage incredible user experiences that actually increase website conversion, and highlight examples of merchants who have grown their online businesses through user experience. Danny will also interview Doug Glickman, Director of eCommerce for ShopBAZAAR.com, about creating incredible experiences by blending commerce and content.
On day two, during the general sessions, Magento’s Ben Pressley, Head of Enterprise Strategy and Business Development, will cover “The Future of Mobile and Commerce” by discussing Mobile’s impact on commerce. His presentation will draw on the experiences of thousands of Magento and eBay customers as well as eBay’s thought leadership and research.
We’d like to extend a special invitation for you to join us at the conference, and, as a Magento guest, you can save 25% with Promo Code: SPK-MAGENTO
For more information, visit fashiondigitalny.com.
We hope to see you there!
Over 4,400 digital and omni-channel retail professionals and exhibitors, including our Magento team, descended on Chicago’s McCormick Place Monday evening to talk next generation retail at the annual Shop.org Summit.
The opening night EXPO Hall reception, where attendees could mingle, network and prepare for the coming discussions and deal-making, kicked off the two-and-a-half day event. Opening events included keynotes from Tory Burch executives and marketing professor Jonah Berger. In the first address, Miki Beradelli, Tory Burch CMO, and Matt Marcotte, SVP of Global Stores at Tory Burch, emphasized that, while technology is taking over retail, the essentials—focusing on the customer and the persistence of email marketing—still matter. Berger, meanwhile, spoke to the importance of word-of-mouth marketing, which he broke into action steps like defining social currency and identifying social triggers. Afternoon breakout sessions touched on topics like omni-channel initiatives and the convergence of digital marketing and eCommerce.
Magento, in particular, started the summit with a festive bang, hosting an opening night party (with co-sponsor Guidance) at the gastro pub Public House. Invited guests could drink a Magento-themed beverage and chow down on sliders, pizza and other comfort foods. Some even modeled Magento gear in the provided photo booth.
One topic of discussion at the shindig included Magento Mania, a conference-wide contest to help demonstrate the breadth of the Magento ecosystem. All Shop.org attendees have a chance to win a gift card to one of our partner sites, as well as to Magento’s annual Imagine Conference in 2014. Full details on how to play can be found here on the Magento Blog as well as at Magento booth #603 on the Shop.org conference floor.
Check back here in the coming days for our key takeaways from the summit!
With more than 4,000 attendees, 200 exhibitors, and 100 speakers headed to Chicago next week for Shop.org’s 2 ½ day Summit, there are a lot of events to keep track of. We want you to spend less time with your nose in the schedule and more time learning how to rock retail, so we created our own Shop.org Guide.
Monday, September 30
Tuesday, October 1
Wednesday, October 2
Whew, that’s a lot of great sessions. See you Monday night at Public House!
The Magento team will be at the Shop.org Annual Summit in Chicago, September 30 – October 2.
Party with Magento on Monday Night
We have closed registration for MagentoLive UK due to the overwhelming demand. Click here to be added to the waitlist. We have reserved a few passes for guests of our sponsors; contact your CSG representative or one of our Platinum, Gold and Silver event sponsors for more information.
We’d like to send out a big thank you to our ecosystem and the UK community for their enthusiasm and support for this event. We can’t wait to see you in London!
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On September 18th, Magento had the pleasure of attending the Fall 2013 WWD Digital Forum at New York’s Asia Society. For all of our fashion and beauty merchants, this is an event hosted by WWD editors and addresses everything from mobile technology to social media marketing, eCommerce and beyond.
We heard from several influential speakers throughout the day:
If you have the opportunity to go to the next WWD Digital Forum, we highly recommend it as it is a fantastic opportunity to stay current with the latest in digital trends and you’ll walk away with actionable insights to help you move your business forward.
For more information about Magento and the fashion industry, please visit magento.com/fashion.
Um diese Informationen in deutscher Sprache zu sehen, klicken Sie bitte hier
Join Magento in Munich on November 12 for our first ever MagentoLive Germany event! Magento events are unique in that we bring together our top leaders and commerce experts to facilitate a great day of information, insights, networking and collaboration. You’ll hear from industry leading experts, learn about the future of the Magento roadmap and leave with best practices for ways to move your business forward in a rapidly changing commerce landscape.
We’re delighted to announce a few of our keynote speakers for the event:
Thomas Husson – Vice President and Principle Analyst, Forrester Research
Thomas’s research focuses on the integration of mobile into marketing and digital strategies; the disruptive role of mobile in bridging the digital and physical worlds; the evolution of the mobile ecosystem; the convergence of mobile and social; and the impact of mobile devices and technologies on people’s attitudes and behaviors.
Roy Rubin, Magento Co-founder and Chief Operating Officer
A pioneer in the field, Roy is focused on ensuring that customers and partners are empowered to grow their businesses using the Magento platform. He directs the organization’s strategy and oversees all of Magento’s business efforts.
Jimmy Duvall, Magento Head of Product
Jimmy joined Magento in 2012 as head of the Magento product group. Coming from GSI Commerce, now referred to as eBay Enterprise, Jimmy has had a long history with eCommerce and his expertise and knowledge in the industry is reflected in producing innovative and market-leading products for Magento.
Throughout the day we’ll also be hosting a variety of panel and breakout sessions that offer valuable takeaways for everyone:
Merchants – We will discuss your ongoing needs and hear directly what’s on your mind. We’ll share how Magento can help grow your business today as well as prepare you for the unknown demands of tomorrow.
Developers – This is your opportunity to interact directly with merchants, hear about their needs from a first-hand perspective and make valuable and long-lasting professional connections. Hear about innovations by others in the community and learn about to stay one step ahead of your customers’ needs.
Solution Providers – Connect with prospective merchants who are looking for your services today! And gain valuable insights into Magento’s future, arming you with proprietary ammunition to help facilitate your business growth.
We look forward to meeting you in Munich!